Bespoke fabric printing for business & marketing
Unique branding has always been a cornerstone to success for any business, and in 2022 it is no different. A game once stacked in favour of the bigger businesses with the resources to employ oodles of marketing and production staff, the age of the internet and social media has allowed non-for-profits, government agencies and small business to enter the playing field with corporate merchandise. The internet has allowed custom design agencies such as Digital Fabrics to jump onto the scene providing businesses with the branding of their dreams. Then, there are the new marketing opportunities that now present themselves with just the click of a phone camera. As of 2019, nearly every single Australian adult between 18 and 49 owns a smartphone, and that rate is only projected to increase with an ageing population. That means every potential customer on your radar has the ability to take a quick snap and upload an image to Facebook or Instagram – and show your branding to the world.Think photos in front of banners at events, tote bags shopping at local markets – there are literally thousands of opportunities to get your brand out there for free. And in the age of climate change and environmental awareness, customers are taking more and more educated decisions when it comes to spending their dollars ethically and sustainably. That’s why we are proud to offer a range of environmentally-friendly textiles for commercial clients, to take advantage of the digital environment and take their branding to the next level. The possibilities in this space are endless. Here are just some of the products we have brought to life for our clients in a corporate or marketing setting:
Corporate event branding – these tote bags were a hit for the 2022 NSW Training Awards. Everyone loves goodies to take home from conferences and events, and by using a reusable product that is also sustainable, their longevity means they become someone’s new beach or shopping bag – and your branding remains front and centre. These totes were made by recycling old banners. Don’t they look amazing!
In-store merchandising – these funky barrels are what pastel dreams are made of. We teamed up with the fantastic team over at Local Beverages to make these custom keg covers for one for an event. As you can see, the idea was to create giant versions of their delicious spiked iced tea drinks, they turned out so cute. These were printed on and made from our Eco Recycled Vesna Lycra so they stretched nicely over the kegs and had a snug fit, promoting their seltzers in a style that is unique to their business. The best of it all these covers can be washed and easily relocated to the next promotional event space. We love a creative way to promote new products without the need for basic blackboards or promotional posters.
External Promotions – Whilst we’re often completing print orders in less than a week, sometimes we assist with projects that take a little longer to bring to life (but are worth the wait). A great example of this is the artistic collaboration between two Australian artists; Clayton Blake & Courtney McCue. Check out these portable tentacles that hit the Gold Coast as a part of the Sand Safari Artist’s Festival in Surfers Paradise. They certainly caught a few curious people and their iPhone’s attention!
Backdrop and Stall Merchandising – whilst innovation and ingenuity help keep business ahead of the game, you don’t always have to reinvent the wheel to get the most out of your marketing. Backdrops and banners have been the backbone of visual presentation for market stalls and small outlets for over a century.
Image courtesy of Finders Keepers Market
It’s no secret we are passionate about supporting the dreams of small business and those with the entrepreneurial spirit, so we have jumped on board as a sponsor for the upcoming Finders Keepers event in Sydney on Friday 9 to Sunday 11 December 2022.
The Finders Keepers are the brainchild of two friends, Sarah Thornton and Brooke Johnston. Kicking off in 2008, they have grown from a humble side-hustle to become Australia’s leading design marketplace.
Digital Fabrics are proud to sponsor such a wonderful initiative that shares our values of inspiring sustainable and conscious shopping whilst promoting the talent on our very own shores.
For stallholders looking to make the most out of their Sydney display or for your upcoming Christmas market stalls, now is the time to get your thinking caps on and order your brand new designs with Digital Fabrics in time for December. Think branded and bright backdrops, table cloths or get extra creative with one of our specialists, get in touch and we’ll be happy to discuss how we can help you and your brand.
We can’t wait to see what our creatively conscious community will dream up for their business and marketing needs.