We’re very pleased to announce that we can finally share the new prints that we’ve been working on. Introducing our latest designs: Hand Dyed and Green Lily! For these new prints we’ve drawn inspiration from the ‘wearable art’ trend! Whilst the term can be used broadly, when it comes to print design think heavily textured dry brush strokes, pools of inky watercolours, emotive gestures of line and colour and scratchy pencil illustrations.
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To create our first print we experimented with tie-dying techniques to create a watercolour effect. To steer away from the ultra-colourful, psychedelic designs that tie-dye is often associated with, we wanted to create a print that felt more abstract.
The final design chosen was one with sporadic ink blots, plenty of negative space and a softer colour palette of denim blues and muted corals. The design’s organic feel and chosen colours gives the print a contemporary feel that we think would work beautifully for both fashion and interiors.
With the success of using tie-dyed fabric as a way of creating a repeat pattern we then tried painting directly onto silk using batik techniques. For this print we wanted to create floral motifs that felt looser in their form than those used in our other floral designs.
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The dyes allowed not only for the creation of flowing motifs, but also an inky, spontaneous feeling background. The final design has a free-flowing, tropical quality, and is desperate to be made into gorgeous wardrobe staples such as dresses, trousers and head scarves.
Both designs were resolved as repeat patterns by scanning the original dyed fabric, and then manipulating the artwork digitally. These photographs show the repeats designs digitally printed onto our silk-like fabric Dilly, which beautifully maintains the hand-painted quality of the original artworks.
Whether you like prints that are crisp and minimal, or big, bold and colourful, the wearable art trend is certainly one to try! These prints are now available for purchase in our Design Library.
Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!
Today on Snippets we are talking to Kate Blairstone, a US based artist, illustrator and designer who’s work can be seen across textiles, wallpaper and art prints with a unique and nostalgic botanical theme running throughout.
Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:
I design custom wallpaper and draw lots of stuff (mostly plants) under my own name. My formal education is in Printmaking – I build up images in layers, sometimes using ink on tissue, sometimes digitally. My business launched officially in the Fall of 2016.
I worked behind the scenes in restaurants for years before going full freelance. In that time I accumulated every possible creative hobby (leatherworking, beadwork, gardening) before figuring out that I could combine all those things into surface design and illustration. The restaurant where I worked always needed design help, so I resurrected my art degree to maintain their menu and website. Eventually when we opened a new location, the owner gave me the opportunity to help design the space, including a huge focal wallpaper.
Where do you call home?
I live in the St. Johns neighborhood of Portland, Oregon with my husband and 15 month old son.
What 3 words best describe your creative style?
Lush, Loud, Adventurous.
Which part of the creative process is your favourite and why?
I enjoy combing the visual world for inspiration, building color palettes, finding unexpected ways to communicate with color. Taking time to draw from life, getting into a meditative headspace and using my pencil to observe how a thing is structured. Mark making, especially with brushes and black india ink, where color isn’t a consideration at all, and I can just focus on the shape my brush makes. Twist my arm, and I might say my absolute favorite part is coloring my images, when I’ve been through all these other steps and the pieces finally come together.
How would you describe your work, and what influences your style?
I think of what I do like looking at the world through tinted glasses, or at a photograph that’s yellowed as it’s aged. The color of light has a wonderful way of evoking memory and a sense of time and place; it’s a distorted reality. My palettes are designed to enhance this feeling. I spend lots of time looking at plants and working in my garden, and when I travel I pay particular attention to how the plants I grow are contextualized differently in other places, through both landscape and surface design traditions. It helps me to see things anew. I’m delighted by the cycles of my garden, of food and of fashion – I especially love when an iconic style can be seen through the lens of another era or culture and across media, like 70s Victorian Revival, or Art Deco Architecture via Latin America, or 60s MOD as seen through Italian Horror. My husband is a comic book artist: we are always playing with mashups to describe our work and find new inspiration.
If you could go back and tell yourself one hot tip or piece of advice when you started out what would it be?
Though I’ve always been creative and went to art school, it took me a long time – too long, maybe – to really own it. And it took me a long time to find a medium that really took hold of me the way that illustration has. Looking back, I can say confidently that everything I dabbled in has its place in my creative heart, and made my work what it is now. But I wish that I hadn’t been so scared to call myself Artist, to give myself to making things with my whole being. For years I thought I needed some kind of credential; the only thing that mattered ultimately was the permission I gave myself. An Artist is a person who makes art, and that’s what I do. If this resonates for you, go read Elizabeth Gilbert’s “Big Magic.” Living a creative life is what it’s all about, y’all. Also a reminder to myself, always: doing your life’s work is a long game, give yourself the time and make the commitment to get there.
What has been your proudest creative business achievement to date?
It gives me great pride to have built my portfolio to a point where my clients recognize my style, see what I can do for them and – for the most part – give me the freedom to do it. As a commercial artist there is sometimes enormous pressure to conform in order to get enough paid work to make it. It is such a privilege to have this kind of trust, and an absolute joy to deliver on it. Also I hired an accountant this year, which felt like such a big girl move, I literally teared up in the parking lot after our first meeting.
Which other artists/ designers/ makers, artists or creative people are you enjoying at the moment?
Right now I’m inspired by Petra Borner, Andy Dixon, Tyler Keeton Robbins, Michelle Morin, Sonia Pulido, Marisol Ortega, Anisa Makhoul, and Gucci Gucci Gucci. All great follows.
What would your dream creative project look like? Who or what is your dream project, client or job? Tell us about why you would love to collaborate with them and what you find inspiring about their work.
For me, great projects involve trust, the opportunity to solve good problems, research and analysis, collaboration, strategy and beauty. I’ve been lucky enough be a part of a few such projects in my career; those experiences have shaped the way I find meaning in what I do, and defined the kind of work I’m looking for going forward. I love to participate in translating feelings visually – I get really excited about differentiating brands. There are so many small-scale production methods available to us now, why use the same stuff when we can be fantastically different?
My dream clients are great collaborators, passionate about what they do, confident in communicating their vision, and hire the right people for the right job. The beauty of seeing my work this way is that there are lots of dream clients to be had out there, but if Gucci wanted to hire me I might literally throw myself at Alessandro Michele’s feet.
You can follow what Kate is upto: Website, Instagram
The weekend is almost here, and we can’t believe it’s almost been a week since we had our very first DF School workshop in Brisbane! We’ve had overwhelming demand to start running our workshops away from our studio based in Sydney, so it was wonderful to have such an amazing response to this first class.
The day was full of curiosity, creativity and warmth! We had such a blast and would really like to thank all of the students who were lucky enough to book a spot for their support and enthusiasm on the day. A big thank you to Stacey Bigg as well for teaching the class.
Our Textile for Beginners workshop runs all day and is perfect for creatives who are just starting out with textile design, or those more experienced who feel like they need to refresh some basic textile design skills. The workshop covers the basics of digital fabric printing and seamless repeats, before teaching you how to create a full-drop seamless repeat and preparing your file for digital printing.
Subscribe to our newsletter for all the latest updates on when and where we’ll be running our future workshops. Head to the bottom of any of our website pages to sign up!
Thanks for having us Brisbane! – Until next time 🙂
Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!
Today on Snippets we are talking to Kate Blairstone, a US based artist, illustrator and designer who’s work can be seen across textiles, wallpaper and art prints with a unique and nostalgic botanical theme running throughout.
Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:
I design custom wallpaper and draw lots of stuff (mostly plants) under my own name. My formal education is in Printmaking – I build up images in layers, sometimes using ink on tissue, sometimes digitally. My business launched officially in the Fall of 2016.
I worked behind the scenes in restaurants for years before going full freelance. In that time I accumulated every possible creative hobby (leatherworking, beadwork, gardening) before figuring out that I could combine all those things into surface design and illustration. The restaurant where I worked always needed design help, so I resurrected my art degree to maintain their menu and website. Eventually when we opened a new location, the owner gave me the opportunity to help design the space, including a huge focal wallpaper.
Where do you call home?
I live in the St. Johns neighborhood of Portland, Oregon with my husband and 15 month old son.
What 3 words best describe your creative style?
Lush, Loud, Adventurous.
Which part of the creative process is your favourite and why?
I enjoy combing the visual world for inspiration, building color palettes, finding unexpected ways to communicate with color. Taking time to draw from life, getting into a meditative headspace and using my pencil to observe how a thing is structured. Mark making, especially with brushes and black india ink, where color isn’t a consideration at all, and I can just focus on the shape my brush makes. Twist my arm, and I might say my absolute favorite part is coloring my images, when I’ve been through all these other steps and the pieces finally come together.
How would you describe your work, and what influences your style?
I think of what I do like looking at the world through tinted glasses, or at a photograph that’s yellowed as it’s aged. The color of light has a wonderful way of evoking memory and a sense of time and place; it’s a distorted reality. My palettes are designed to enhance this feeling. I spend lots of time looking at plants and working in my garden, and when I travel I pay particular attention to how the plants I grow are contextualized differently in other places, through both landscape and surface design traditions. It helps me to see things anew. I’m delighted by the cycles of my garden, of food and of fashion – I especially love when an iconic style can be seen through the lens of another era or culture and across media, like 70s Victorian Revival, or Art Deco Architecture via Latin America, or 60s MOD as seen through Italian Horror. My husband is a comic book artist: we are always playing with mashups to describe our work and find new inspiration.
If you could go back and tell yourself one hot tip or piece of advice when you started out what would it be?
Though I’ve always been creative and went to art school, it took me a long time – too long, maybe – to really own it. And it took me a long time to find a medium that really took hold of me the way that illustration has. Looking back, I can say confidently that everything I dabbled in has its place in my creative heart, and made my work what it is now. But I wish that I hadn’t been so scared to call myself Artist, to give myself to making things with my whole being. For years I thought I needed some kind of credential; the only thing that mattered ultimately was the permission I gave myself. An Artist is a person who makes art, and that’s what I do. If this resonates for you, go read Elizabeth Gilbert’s “Big Magic.” Living a creative life is what it’s all about, y’all. Also a reminder to myself, always: doing your life’s work is a long game, give yourself the time and make the commitment to get there.
What has been your proudest creative business achievement to date?
It gives me great pride to have built my portfolio to a point where my clients recognize my style, see what I can do for them and – for the most part – give me the freedom to do it. As a commercial artist there is sometimes enormous pressure to conform in order to get enough paid work to make it. It is such a privilege to have this kind of trust, and an absolute joy to deliver on it. Also I hired an accountant this year, which felt like such a big girl move, I literally teared up in the parking lot after our first meeting.
Which other artists/ designers/ makers, artists or creative people are you enjoying at the moment?
Right now I’m inspired by Petra Borner, Andy Dixon, Tyler Keeton Robbins, Michelle Morin, Sonia Pulido, Marisol Ortega, Anisa Makhoul, and Gucci Gucci Gucci. All great follows.
What would your dream creative project look like? Who or what is your dream project, client or job? Tell us about why you would love to collaborate with them and what you find inspiring about their work.
For me, great projects involve trust, the opportunity to solve good problems, research and analysis, collaboration, strategy and beauty. I’ve been lucky enough be a part of a few such projects in my career; those experiences have shaped the way I find meaning in what I do, and defined the kind of work I’m looking for going forward. I love to participate in translating feelings visually – I get really excited about differentiating brands. There are so many small-scale production methods available to us now, why use the same stuff when we can be fantastically different?
My dream clients are great collaborators, passionate about what they do, confident in communicating their vision, and hire the right people for the right job. The beauty of seeing my work this way is that there are lots of dream clients to be had out there, but if Gucci wanted to hire me I might literally throw myself at Alessandro Michele’s feet.
You can follow what Kate is upto: Website, Instagram
We are very excited to announce that we stock a NEW fabric. Meet the latest addition to our Polyester range – the Demi. Anyone with a budding interiors or marketing project, this fabric is definitely one that you should have your eye on!
Demi is a mid-weight, 159 GSM, 100% Polyester fabric which is extremely versatile. It has an off-white base with excellent colour reproduction, making it perfect for designs with strong, bold colours.
The fabric has a plain weave and medium drape. One of the best features of Demi is its resistance to creasing, making it really easy to care for! Plus it’s soft to touch and highly durable. As a result we think this will be a fabulous fabric choice for both domestic and commercial use.
With a gorgeous matte finish and an easy to care for, ‘wash and wear’ nature, we think Demi will be just perfect home-wares, particularly tablecloths, cushion covers, curtains and wall hangings. When it comes to marketing and events we think this fabric will be ideal for banners, tablecloths and merchandising displays. We’ve given a few examples of these DIY ideas below, including some Digital Fabrics customer orders, to get you inspired!
Heavenly tablecloth inspiration: https://www.pinterest.com.au/pin/239676011399419396/
Such playful prints on these curtains and cushion covers: https://www.pinterest.com.au/pin/384494886918411290/
This wall tapestry is a real statement piece: https://www.pinterest.com.au/pin/107382772345269554/
Event banners printed for ‘GECA’
Commercial marketing collateral printed for ‘Gemlife’
Market banner printed for ‘The Raisin did it’
Sample swatches of the Demi are available now using our Sample Pack Order Form. We’re very excited to see how you use this exceptional new addition to our fabric range.
Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!
Today on Snippets we are talking to Katelyn Tso, the textile designer behind Indigo Thread, a beautiful brand creating homewares, accessories and clothing as part of the slow fashion movement.
Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:
I’m Katelyn, the designer and maker behind Indigo Thread. I’ve always loved design. All through high school I would make my own clothes, screen printing, sewing and adjusting op shop finds. After school I started studying Interior Design, however after the first year I realised that interior design wasn’t for me, rather I loved designing individual textile products. It wasn’t until I became a mum that I found the time to sew again and I started Indigo Thread. I’m now a self-taught textile designer, making accessories, homewares and a clothing range coming soon.
Where do you call home?
I currently live in Sydney but I grew up on The Central Coast of NSW and it still feels like home to me.
What 3 words best describe your creative style.
Simple Shapes – Fun Prints (sorry that’s more than 3 words)
Which part of the creative process is your favourite and why?
Seeing the finished product come together for the first time. Sometimes I skip ahead, not completing the steps in the most effective order because I’m so excited to see the finished product.
How would you describe your work, and what influences your style?
Simple designs and shapes with stylised and fun floral prints inspired by Australian native flowers. My desire for practical yet attractive products fuels my designs.
What does a typical creative day look like for you? How do you stay on plan and organised?
Being a work from home/stay at home mum means that it can be a bit all over the place and my work is very disrupted. I have a little more time now that my eldest has started preschool 3 days a week but I still have to fit work into small time slots throughout the day. I stay organised by writing lists. Daily, weekly and monthly to-do-lists help me keep focused.
Depending on the time of year and if I have a market to prep for, I could be just sewing sewing sewing. Whereas other quieter times I get a chance to design some new products and fabrics, so it varies a lot.
Tell us about your creative space, what are your tips for keeping a creative studio space organised.
My studio isn’t really a studio. It’s a big desk in the living room of my 2 bedroom apartment. My husband hates that I take up so much space in our home, especially when I take over the dining table as well (it’s the perfect place for screen printing and cutting out fabric). I would love to have a studio one day, or at least a separate room that I can shut the door on the mess but for now it’s working for me. I don’t mind a little bit of creative clutter but I do regularly have to re-organise so that I have the space to work and I always feel like I can work better with a clean workspace. The best tip I have is get a good storage system. I have these amazing deep drawers in my work desk (custom built by my dad out of an old pallet) that store all my sewing bits and pieces as well as a cupboard full of fabric.
What/who inspired you to take the leap in to your creative venture, how did you get started?
I just started Indigo Thread as a hobby while I was on maternity leave and I think that made it not feel like a leap, it just kind of happened naturally. I didn’t have the pressure to make money from it straight away which was nice and I think I’ve enjoyed the process more because of it.
Tell us about how you get your creative juices flowing, what is your process?
I am inspired constantly by the beautiful world around me. By colours, shapes and nature. I’m often taking photos of flowers or colour combinations to reference later as well as looking at clothing styles and figuring out how they were made.
What projects or collaborations from last year stuck out, good or bad and what is coming up this year that you would like to plug!
I loved working with my bestie, Nicole from Better Together Paper, on a collaboration of Prezzie Sacks last year. We love a chance to catch up and be creative together.
This year I’m so excited to be launching a range of women’s tops. I’m currently still in the design phase but they will be released in the next month or so. Think simple boxy tops in my Australian botanical fabrics.
You can follow what Katelyn is upto: Website, Instagram, Facebook.
Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!
Today on Snippets we are talking to Katelyn Tso, the textile designer behind Indigo Thread, a beautiful brand creating homewares, accessories and clothing as part of the slow fashion movement.
Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:
I’m Katelyn, the designer and maker behind Indigo Thread. I’ve always loved design. All through high school I would make my own clothes, screen printing, sewing and adjusting op shop finds. After school I started studying Interior Design, however after the first year I realised that interior design wasn’t for me, rather I loved designing individual textile products. It wasn’t until I became a mum that I found the time to sew again and I started Indigo Thread. I’m now a self-taught textile designer, making accessories, homewares and a clothing range coming soon.
Where do you call home?
I currently live in Sydney but I grew up on The Central Coast of NSW and it still feels like home to me.
What 3 words best describe your creative style.
Simple Shapes – Fun Prints (sorry that’s more than 3 words)
Which part of the creative process is your favourite and why?
Seeing the finished product come together for the first time. Sometimes I skip ahead, not completing the steps in the most effective order because I’m so excited to see the finished product.
How would you describe your work, and what influences your style?
Simple designs and shapes with stylised and fun floral prints inspired by Australian native flowers. My desire for practical yet attractive products fuels my designs.
What does a typical creative day look like for you? How do you stay on plan and organised?
Being a work from home/stay at home mum means that it can be a bit all over the place and my work is very disrupted. I have a little more time now that my eldest has started preschool 3 days a week but I still have to fit work into small time slots throughout the day. I stay organised by writing lists. Daily, weekly and monthly to-do-lists help me keep focused.
Depending on the time of year and if I have a market to prep for, I could be just sewing sewing sewing. Whereas other quieter times I get a chance to design some new products and fabrics, so it varies a lot.
Tell us about your creative space, what are your tips for keeping a creative studio space organised.
My studio isn’t really a studio. It’s a big desk in the living room of my 2 bedroom apartment. My husband hates that I take up so much space in our home, especially when I take over the dining table as well (it’s the perfect place for screen printing and cutting out fabric). I would love to have a studio one day, or at least a separate room that I can shut the door on the mess but for now it’s working for me. I don’t mind a little bit of creative clutter but I do regularly have to re-organise so that I have the space to work and I always feel like I can work better with a clean workspace. The best tip I have is get a good storage system. I have these amazing deep drawers in my work desk (custom built by my dad out of an old pallet) that store all my sewing bits and pieces as well as a cupboard full of fabric.
What/who inspired you to take the leap in to your creative venture, how did you get started?
I just started Indigo Thread as a hobby while I was on maternity leave and I think that made it not feel like a leap, it just kind of happened naturally. I didn’t have the pressure to make money from it straight away which was nice and I think I’ve enjoyed the process more because of it.
Tell us about how you get your creative juices flowing, what is your process?
I am inspired constantly by the beautiful world around me. By colours, shapes and nature. I’m often taking photos of flowers or colour combinations to reference later as well as looking at clothing styles and figuring out how they were made.
What projects or collaborations from last year stuck out, good or bad and what is coming up this year that you would like to plug!
I loved working with my bestie, Nicole from Better Together Paper, on a collaboration of Prezzie Sacks last year. We love a chance to catch up and be creative together.
This year I’m so excited to be launching a range of women’s tops. I’m currently still in the design phase but they will be released in the next month or so. Think simple boxy tops in my Australian botanical fabrics.
You can follow what Katelyn is upto: Website, Instagram, Facebook.
Nailed It. Creative business success story
Here at Digital Fabrics we love finding a new and interesting success story on a brand or business that is inspiring to the creative community. We thought it would be useful and informative to find out how these creative businesses nailed it, lessons learned on the way and tips they might have. We have asked them to share important “How to’s” and growth hacking tips for start-ups and emerging designers. Read it, get motivated and nail it yourself!
First up in this new series is Megan Mckean from Mckean Studio, an inspiring design label based in Sydney who create colourful, fun travel keepsakes with a modern twist.
Tell us about your creative business, what’s it all about and how did it begin?
McKean Studio is a design label with a focus on contemporary souvenirs. We’ve been running our business for almost 4 years now, and it came about after working on some passion projects to soothe the post-travel blues! Inspired by our time spent holidaying around the world, our pieces are a modern take on travel keepsakes.
Do you work on Mckean Studio full time now?
I work full time in McKean Studio, and am coming up on my 1 year anniversary of full time self employment! It’s been a rocky road for retail in the past year, but an interesting challenge in diversifying my skill set and exploring other avenues that I might not have otherwise considered. It’s been really great to have the time to focus more on what I’m passionate about, and try out so many different projects.
If so, how long did it take you to get to that place and what advice do you have on career transitioning for creatives hoping to do the same.
I’ve been really fortunate with the timing of all my transitions, and each stage of change in the business has come about quite organically. I was working part time on McKean Studio and part time in a retail role for several years after studying, and this was perfect as it allowed me to create for McKean Studio without huge overheads or financial commitments (and still bringing in enough income to pay my rent each week). Having the flexibility of a casual position alongside the business also allowed for travel, which has been really vital for both my inspiration and product development. I think everyone finds the groove that works best for them, and there’s certainly no shame in having a ‘day job’ or part time role if it facilitates the creative work you want to be doing.
What goals do you think are important to achieve before you can make that leap?
For me, making the decision to go full time in my business was mostly influenced by time; I was down to just one day per week in my previous role, and finding that I still wasn’t able to fit everything I needed to into my week. I had a couple of years of business data to look over and ensure that it was going to be sustainable, so eventually just had to bite the bullet and make the jump!
With your experience in mind, would you recommend to jump full steam ahead into a business giving it your full energy, with big intentions right away or would you suggest doing it slowly and giving the business time to grow before making the leap?
I think if the opportunity is there to grow the business slowly and steadily, then I tend to lean more towards ‘cautious optimism’ and continue on that path. But at the same time, you can’t leap a chasm in two jumps, so it comes to a point where you’ve just got to make a decision. I always told myself that if the worst happened and I wasn’t able to sustain the business, then I’m still totally employable and can go and work elsewhere!
Manufacturing is a complicated process, there are so many angles to consider. Do you have any disaster stories? If so, what did you learn from that experience?
There are no major disaster stories, but plenty of ‘face-palm’ moments and frustrations at not always being able to achieve the end result I had in mind. I’ve worked with such a wide range of materials and manufacturing processes, between handmaking myself, local production, and offshore production, and have learned that sometimes trial and error is the only way to figure out what’s best! I’ve had some annoying communication errors with international suppliers that have meant the quality of a product isn’t where it needs to be (even just simple things like a print resolution not being high enough for the product) and other projects locally that I’ve sunk a LOT of money into but haven’t been able to find an affordable solution for the final production. I’m still working on that one! 😉
What is your advice on working with manufacturers for those who are just at the beginning of their journey?
Local is best wherever possible, there’s nothing better than being able to problem solve in person, or communicate directly with a business who knows exactly what the problem you’re having is, and how to solve it. I would always say it’s better to start small and closer to home, until you’ve got a better understanding of the processes and the outcomes to scale up from there.
You do a lot of the trade shows and big markets such as Finders Keepers and the Big Design Market. What are the biggest benefits other than sales that you think come from attending them as a brand?
We don’t do any trade shows, only a couple of the big markets each year, and it’s such a great chance to get to spend time with our customers and chat directly with them. We get invaluable feedback from this face to face contact (even just on colour choices, or product suggestions) and it’s always lovely to chat with our audience and trade travel stories!
If you were to start your creative journey all over again, would you begin differently and what avenue you would take to accelerate your venture, if any?
I’ve been incredibly fortunate to have had my creative journey run quite smoothly, so the only thing I would change if I could go back in time would be to tell myself to chill out a little bit! I’m a big worry wart when it comes to future planning, and wish I could have been a little more relaxed about trusting the timing. So many great projects I’ve been able to work on have popped up out of nowhere, and there’s no amount of planning I could have done to have made them happen. Even the books, which are such an important part of my career now, I had no plans to pursue at the time I was approached by my publisher. It was a wonderful, serendipitous meeting and something that I was able to find a new passion for and work into our range perfectly.
We saw that you have been nominated for small publishers Children’s Book of the Year, which is pretty impressive! Do you have any exciting projects coming up that you can tell us about?
I’m so delighted to have long listed for an Australian Book Industry Award, and I’m still pinching myself! Working on the books the last 2 years has been such a different way of working and a great brain stretch… so keep an eye out for something new in that category later in the year!
You have travelled the globe soaking up souvenir inspiration, where is on your list for the future and could you ever see yourself living somewhere other than Australia?
I am always dreaming of living overseas, and we’ve been so fortunate to spend time in some beautiful cities all around the world. I’d love to live in New York one day, or retire early in Palm Springs (or live bi-coastally between the two!). We also often talk about moving to Sweden, so you just never know! We love Sydney for now though. We’ve got some other travel coming up this year to Japan, but after that we’ll see where the wind blows us!
Tell us something people might not know about Mckean Studio.
I think something that people don’t always know about McKean Studio is that everything is made/designed by just the two of us! I do all of the illustration work, and handle all of the production down to packing and sending out every order. People often think we’re a much bigger operation than we are, and I always chuckle when we get work experience and internship requests (as flattering as they are!). Our Mini Cities are entirely handmade and hand painted here in Sydney, and all of the new pieces are connected and work-shopped for quite a long time before they’re produced.
You can follow what Mckean Studio is upto: Website, Instagram, Facebook.
We’re launching a new range of prints at Digital Fabrics! It’s been a little while since we brought you our last set of designs and this time we took a different approach to bringing you new prints. Rather than focus on one cohesive collection, we’ve had three artists create three different prints for you just in time for Mother’s Day!
The collection of prints range from flirty to psychedelic to sophisticated, and feature both hand-painted illustration and digital manipulation. With three very different styles represented, we’re sure there’s something for everyone.
If you’re needing fresh ideas on what to spoil mum with this Mother’s Day, we’ve got you covered and have put together a few DIY ideas that we just know you’ll both love. A custom made gift speaks volumes, and is guaranteed to be a winner with mum this year!
Got accessories in mind for a mum who always looks fabulous? How about making a gorgeous and versatile scarf? For something bold or bright you might want to use either our Roxy or Dilly fabrics. If you were thinking of something a little more sheer we would recommend our super soft Chiffon.
If you think home-wares might be better suited, how about a tablecloth? Our Cotton Linen is an absolute dream for a decadent feeling table setting and our Waratah and Panama fabrics are excellent polyester options for durability. You could also make napkins to match! And we can’t forget the ever perfect gift of a stunning, custom-made cushion! It could be the perfect opportunity to try out our new Organic Cotton Canvas that we’re very excited to introduce! Of course our Cotton Linen, Waratah and Panama fabrics are also perfect for cushion covers too.
So whatever your, or your mum’s style, there’ something here to get you started on any handmade Mother’s Day gifts you might have been thinking about. Let us know how we can help you realise your next DIY textile project!
These prints are now available for purchase in our Design Library!
Nailed It. Creative business success story
Here at Digital Fabrics we love finding a new and interesting success story on a brand or business that is inspiring to the creative community. We thought it would be useful and informative to find out how these creative businesses nailed it, lessons learned on the way and tips they might have. We have asked them to share important “How to’s” and growth hacking tips for start-ups and emerging designers. Read it, get motivated and nail it yourself!
First up in this new series is Megan Mckean from Mckean Studio, an inspiring design label based in Sydney who create colourful, fun travel keepsakes with a modern twist.
Tell us about your creative business, what’s it all about and how did it begin?
McKean Studio is a design label with a focus on contemporary souvenirs. We’ve been running our business for almost 4 years now, and it came about after working on some passion projects to soothe the post-travel blues! Inspired by our time spent holidaying around the world, our pieces are a modern take on travel keepsakes.
Do you work on Mckean Studio full time now?
I work full time in McKean Studio, and am coming up on my 1 year anniversary of full time self employment! It’s been a rocky road for retail in the past year, but an interesting challenge in diversifying my skill set and exploring other avenues that I might not have otherwise considered. It’s been really great to have the time to focus more on what I’m passionate about, and try out so many different projects.
If so, how long did it take you to get to that place and what advice do you have on career transitioning for creatives hoping to do the same.
I’ve been really fortunate with the timing of all my transitions, and each stage of change in the business has come about quite organically. I was working part time on McKean Studio and part time in a retail role for several years after studying, and this was perfect as it allowed me to create for McKean Studio without huge overheads or financial commitments (and still bringing in enough income to pay my rent each week). Having the flexibility of a casual position alongside the business also allowed for travel, which has been really vital for both my inspiration and product development. I think everyone finds the groove that works best for them, and there’s certainly no shame in having a ‘day job’ or part time role if it facilitates the creative work you want to be doing.
What goals do you think are important to achieve before you can make that leap?
For me, making the decision to go full time in my business was mostly influenced by time; I was down to just one day per week in my previous role, and finding that I still wasn’t able to fit everything I needed to into my week. I had a couple of years of business data to look over and ensure that it was going to be sustainable, so eventually just had to bite the bullet and make the jump!
With your experience in mind, would you recommend to jump full steam ahead into a business giving it your full energy, with big intentions right away or would you suggest doing it slowly and giving the business time to grow before making the leap?
I think if the opportunity is there to grow the business slowly and steadily, then I tend to lean more towards ‘cautious optimism’ and continue on that path. But at the same time, you can’t leap a chasm in two jumps, so it comes to a point where you’ve just got to make a decision. I always told myself that if the worst happened and I wasn’t able to sustain the business, then I’m still totally employable and can go and work elsewhere!
Manufacturing is a complicated process, there are so many angles to consider. Do you have any disaster stories? If so, what did you learn from that experience?
There are no major disaster stories, but plenty of ‘face-palm’ moments and frustrations at not always being able to achieve the end result I had in mind. I’ve worked with such a wide range of materials and manufacturing processes, between handmaking myself, local production, and offshore production, and have learned that sometimes trial and error is the only way to figure out what’s best! I’ve had some annoying communication errors with international suppliers that have meant the quality of a product isn’t where it needs to be (even just simple things like a print resolution not being high enough for the product) and other projects locally that I’ve sunk a LOT of money into but haven’t been able to find an affordable solution for the final production. I’m still working on that one! 😉
What is your advice on working with manufacturers for those who are just at the beginning of their journey?
Local is best wherever possible, there’s nothing better than being able to problem solve in person, or communicate directly with a business who knows exactly what the problem you’re having is, and how to solve it. I would always say it’s better to start small and closer to home, until you’ve got a better understanding of the processes and the outcomes to scale up from there.
You do a lot of the trade shows and big markets such as Finders Keepers and the Big Design Market. What are the biggest benefits other than sales that you think come from attending them as a brand?
We don’t do any trade shows, only a couple of the big markets each year, and it’s such a great chance to get to spend time with our customers and chat directly with them. We get invaluable feedback from this face to face contact (even just on colour choices, or product suggestions) and it’s always lovely to chat with our audience and trade travel stories!
If you were to start your creative journey all over again, would you begin differently and what avenue you would take to accelerate your venture, if any?
I’ve been incredibly fortunate to have had my creative journey run quite smoothly, so the only thing I would change if I could go back in time would be to tell myself to chill out a little bit! I’m a big worry wart when it comes to future planning, and wish I could have been a little more relaxed about trusting the timing. So many great projects I’ve been able to work on have popped up out of nowhere, and there’s no amount of planning I could have done to have made them happen. Even the books, which are such an important part of my career now, I had no plans to pursue at the time I was approached by my publisher. It was a wonderful, serendipitous meeting and something that I was able to find a new passion for and work into our range perfectly.
We saw that you have been nominated for small publishers Children’s Book of the Year, which is pretty impressive! Do you have any exciting projects coming up that you can tell us about?
I’m so delighted to have long listed for an Australian Book Industry Award, and I’m still pinching myself! Working on the books the last 2 years has been such a different way of working and a great brain stretch… so keep an eye out for something new in that category later in the year!
You have travelled the globe soaking up souvenir inspiration, where is on your list for the future and could you ever see yourself living somewhere other than Australia?
I am always dreaming of living overseas, and we’ve been so fortunate to spend time in some beautiful cities all around the world. I’d love to live in New York one day, or retire early in Palm Springs (or live bi-coastally between the two!). We also often talk about moving to Sweden, so you just never know! We love Sydney for now though. We’ve got some other travel coming up this year to Japan, but after that we’ll see where the wind blows us!
Tell us something people might not know about Mckean Studio.
I think something that people don’t always know about McKean Studio is that everything is made/designed by just the two of us! I do all of the illustration work, and handle all of the production down to packing and sending out every order. People often think we’re a much bigger operation than we are, and I always chuckle when we get work experience and internship requests (as flattering as they are!). Our Mini Cities are entirely handmade and hand painted here in Sydney, and all of the new pieces are connected and work-shopped for quite a long time before they’re produced.
You can follow what Mckean Studio is upto: Website, Instagram, Facebook.