Introducing the visionary behind our current featured fabric prints – Clare Martin! In this blog post, we will explore some behind the scenes of her start in surface pattern design as well as what inspires her work. You’ll also get an inside look at her unique creative process and discover how she transforms ideas into stunning projects. Keep on reading to find out more!
Clare Martin
Hi everyone, I’m Clare, a surface pattern designer and illustrator living by the sea in Fremantle.
Workspace
Almost all my childhood memories involve either drawing or doing some crafty activity, so when I left school there was no question that I’d get a job doing something that involved art. After school I
studied fashion design and later went to uni to get a Degree in Graphic Design, working for many years as a graphic designer. About 5 years ago I discovered the beautiful, creative world of surface
pattern design and am so happy I did! I get inspired by interesting plants and animals, with their gorgeous colours, textures and patterns, everyday things, and vintage objects I remember from growing up in the seventies. My aim is to create joyful, colourful designs full of whimsy, texture and details that will make you smile; art that you’ll want to surround yourself with everyday!
Australian Wildflowers Layout
When I start a project, I’ll either search my photo library for images of what I want to draw or I’ll look for photos to reference on Pinterest. All my designs are drawn by hand, some start off as drawings in my sketchbook, or on watercolour paper, either with black markers or my trusty nib pen and ink. I love the quality of linework you get with a nib pen, ink sploodges and all. Depending on the type of artwork I want to create and how I’m feeling, sometimes I’ll paint on watercolour paper with watercolours or inks instead, and work over it with the nib pen or add some coloured pencil. Everything gets scanned and then digitised in either Illustrator of Photoshop, or a combination of both, depending on the materials I’ve used, the effect I want to achieve and whether it’s going to be a repeat pattern or an illustration.
Colour is a huge part of the design process for me, I love it, it makes me eyeballs sing, so I spend a lot of time getting just the right colour combination for each design. I love putting my designs into collections, using pattern, scale and colour to match it all together to create something interesting and harmonious.
Australian Wildflowers WIP
I’m really excited to be joining the other fab designers here who have a collection of prints available with Digital Fabrics. You can follow along with me on instagram @claremartindesign, and please feel
free to tag me so I can see what you make, I’d love to see your amazing creations!
My website link is: https://www.claremartindesign.com.au/
Instagram link: https://www.instagram.com/claremartindesign/
Meet Lynn Priestly, the creative force behind the enchanting designs of the ‘Wild and Winged’ collection. Her unique approach blends imagination with artistry. In this blog post, we’ll explore her whimsical design process. Discover how Lynn transforms ideas into captivating creations. Join us as we unveil the magic that makes her work truly special.
Lynn Priestley
In a world where creativity knows no bounds, I find my muse in the whimsical and beautiful. Crafting designs that breathe life into imagination is not just a passion but a delightful journey I embark on every day. It all starts with a spark of inspiration. Whether it’s a vibrant sunset, a playful childhood memory, or the intricate patterns of nature, I draw inspiration from the world around me. I keep my senses open, ready to capture that fleeting moment that can ignite a whimsical masterpiece.
Workspace
Colour is the language of emotions, and in my design process, it’s where the magic truly begins. I carefully select a palette that resonates with the theme and emotions I want to convey. Vibrant hues and so[ pastels often find their way into my creations, creating a visual symphony that dances before your eyes.
Moodboard
With inspiration and colours in my arsenal, I start sketching. Pencil and paper become my best friends as I translate the images in my mind, usually hand sketched on paper to begin with and then digitally as the work progresses. These initial sketches are like the blueprint of a dream, a whimsical outline of what’s to come.
Sketches
In today’s digital age, once my sketches make their way into the digital realm, I add intricate details, experiment with different textures, and weave the whimsy into my designs. Digital tools offer boundless possibilities, allowing me to refine and enhance my creations.
Workspace
Design, for me, is a playful journey. I iterate, experiment, and sometimes, start over. Each iteration brings me closer to capturing the essence of whimsy and beauty I am after. It’s like a puzzle coming together, piece by piece, until the final picture emerges.
Final Design
When I finally step back and look at the finished design, it’s a moment of pure joy. The whimsical beauty I envisioned has taken form, and I can’t help but smile. It’s a testament to the magic of creativity, where ideas become tangible works of art. The beauty of whimsical design is in sharing it with the world. I believe that art should evoke emotions, tell stories, and bring joy. That’s why I’m eager to share my creations with you, hoping that they might add a touch of magic and wonder to your world.
Bandicoots by Night Mockup
And there you have it – a glimpse into my whimsical design process. It’s a journey where inspiration meets imagination, where colours and sketches blend into something beautiful and magical. So, next time you see one of my designs, know that it’s crafted with love and a sprinkle of whimsy, just for you.
The ‘Wild and Winged‘ fabric collection showcases a delightful exploration of colours, textures, and aesthetics. With a deep love for joyful and beautiful design, Lynn strives to infuse every piece she crafts with a sense of wonder and delight.
Meet our latest featured artist in The Designer Project…the ultra-talented Amanda Bloma from Bloma Studios – with her textile collection ‘Retro Memories’!
She has put together the most wonderful blog post, diving deep into her creative process and inspirations for creating these amazing designs. Keep on reading to find out more!
Amanda Bloma
Hello there everyone! I am beyond excited to be part of the designer project!! Can’t wait to tell you about my collection but first a little bit about my self! I’m Amanda and I run Bloma Studios! I live on the Sunshine Coast, Australia but I am originally for cold Sweden (no wonder I ended up moving to the “Sunshine” Coast hehe) I work as a freelance pattern designer and I love making fun and colorful patterns inspired by the 60s and mixing it with modern elements.
Collection Moodboard
I knew straight away when digital fabrics reached out to be a part of the designer project that I wanted to make a super fun retro collection using primary colourways mixed with modern elements! So fi rst thing I did was to go on pinterest and make a moodboard and colour palette for my collection!
The Drawings and the start of the collection coming to life!
Once I did my moodboard and I had a clear design direction and vision for my collection it was time to start drawing! I start of all my patterns by drawing them using pen and paper and then I bring them into Adobe illustrator to work on them in there!
After making all the drawings I bring them into illustrator and that’s when they all come to life! I like working in one single document for my collections which could look a bit messy but this way I can see all the patterns together and play around with colourways and composition of each pattern while having an overview of them all together!
the final collection!!
Then I picked out my favourite two colourways of each pattern and put them together in a document to showcase my collection Retro Memories!
Mockups “sixties memories” in brown
My favourite pattern of this whole collection is called “sixties memories” and I think you can see why! This has been such a fun project and I can’t wait to see what you create with these designs! If you want to ask
me any questions or would just like to say hello you can fi nd me at @blomastudios on Instagram!
Much Love, Amanda from Bloma Studios.
Retro Memories takes you to back to the flower power era of the 60s and mixing it with elements from the tropics and the ocean! Get ready for a collection full of colors, retro flowers and abstract elements infl uenced by the 60s era and travels to tropical destinations.
Next up as our featured artist in The Designer Project is the super-talented Emily Foresto from Emily Kiara Designs – with her incredible Watercolour fabric collection!
She has put together the most wonderful blog post, diving deep into her creative process and inspirations for creating these amazing designs. Keep on reading to find out more!
Emily Foresto
Hi, I’m Emily, the artist and surface pattern designer behind Emily Kiara Designs! I am currently based on Sydney’s beautiful Northern Beaches, a place that has inspired much of my artistic style. Ever since I can remember, I have been a creative soul, and from the moment I could pick up a paint brush and hold a pencil I have been drawing and painting! I love creating beautiful patterns that uplift and inspire and I am so excited to be sharing these designs with you!
Studio Work
The very first step in my design process is to explore and find lots of beautiful inspiration. For me, this can come from the simplest of things. Whether it be nature’s colour palette, an interesting plant or flower, or a pattern in the clouds, inspiration truly is everywhere and it’s waiting to be discovered. I take photos of everything because you never know when or how inspiration will strike!
Mable Painting
Dusky Painting
Once I have lots of beautiful ideas and I’m feeling really inspired, I put pencil to paper and start to sketch out the designs. Whether it be a watercolour or pen design, I’ll set up my workspace with my chosen materials, put on some music, make myself a tea and enjoy the art- making process.
Studio Work
I scan my artworks using my Epson Perfection V600 scanner and take them into Adobe Photoshop or Illustrator where I transform them into repeating patterns. I play around with the colours and layout until I reach a cohesive design that I love and that flows beautifully.
Finally, I create a couple of mock-ups to really visualise my designs on products. This is the exciting part as it’s where I really see my designs come to life!
Aspen Painting
I can’t wait to see your beautiful creations!! Make sure to tag me at @emilykiaradesigns.
All the best and happy creating,
Emily
The Watercolour collection features a range of different themes; from feminine florals to abstract shapes and detailed themed illustrations, Emily’s patterns are playful, bright and colourful, yet refined.
Introducing the visionary behind our current featured fabric prints – Bec Hayward! In this blog post, we will explore some behind the scenes of the collection. You’ll also get an inside look at her unique creative process and discover how she transforms ideas into stunning projects. Join us as we meet the designer and celebrate her artistic journey.
Bec Hayward
Hello, fellow creators and design enthusiasts! I’m Bec – a wife, a proud mom of two, a surface designer, a dedicated gardener, and a lover of all things creative.
I am so thrilled to be part of Digital Fabrics’ Designer Project series and excited to share that a curated collection of my designs will soon be available in the shop for your own exciting projects. How amazing is that!
I would love to offer you a glimpse into my studio world, where I will share a bit about my design process. It all begins with curating ideas from various sources and creating mood boards that have a variety of inspiration and a clear vibe. As for the medium, whether it’s paint, digital magic (thanks to Procreate), the elegance of watercolor, the boldness of ink, or the simplicity of pen and paper – I’m always up for an artistic adventure.
My inspiration often flows from reference books (I just can’t stop adding to my collection), the ever-inspiring Pinterest, and the Australian women’s fashion scene. We have SO many amazing local brands.
I take pride in crafting each element of my designs by hand – it’s a process where the creative journey often leads me to unexpected and exciting destinations. This is precisely what I love about surface design – the infinite possibilities to digitally transform and change a design into something completely new.
Once my handcrafted elements are ready, I scan them into Photoshop to clean up, colour (if not already painted), edit, and transform them into repeat designs. Playing with layouts and colorways is a dance I adore, with possibilities that are infinite. Iʼm so glad I stumbled upon this art form ten years ago, and I can’t help but marvel at how far the journey has taken me and how much my style has changed. Here’s to the next ten years of creativity and exploration!
If you’d like to follow my journey, you can find me here: @posyprint
Much love,
xx
This wonderful collection of prints is influenced by bohemian, vintage and ethnic designs. Bec loves to embrace that hand crafted feel through drawing and painting her designs, celebrating the beauty in imperfection.
Meet Mayy Abuljebain, a talented illustrator and designer making waves in the creative world. Her unique style captivates audiences and breathes life into her work. In this blog post, we explore her featured collection of fabric prints. Discover the inspiration behind her designs and what sets her apart in the industry. Join us as we dive into Mayy’s artistic journey that lead her to joining The Designer Project.
Hello, I’m Mayy. I’m an Illustrator and Designer currently based in Melbourne!
Mayy Abuljebain
As an avid lover of all things fashion, pop culture, illustration and collage, doodlebombing has become my go to form of expression for as long as I can remember. I discovered this art movement when I discovered Hattie Stewart – the artist who coined the term. I find that it allows me to be experimental and playful as I illustrate over some of my favourite celebrities and photographers’ work. I like to think of it as a form of ‘remixing’ what’s already out there – sprinkling these images with my personality, my loud and bold taste, all in all, immersing myself in and paying homage to the things I love.
Mayy’s Workspace
This collection of prints is deeply inspired by this form of expression which I love to dabble in. Using motifs derived from some of my personal and fan-favourite artworks, each pattern I created for this collection champions what you could call the ‘MayyMakes Essentials’ – from my go-to florals, stars and polka-dots, to fruits, eyes and lightning bolts. From the get-go, this entire process has been a huge learning curve for me. Prior to being approached by Digital Fabrics, I had never created or worked with repeating patterns – but now that I’ve learnt this new skill, I feel that so many possibilities have opened up for me creatively, which is why I initially said yes to taking on this project!
Two of the artworks I used as inspiration! You can check out the rest of
my work on my instagram @mayymakes
I wanted to curate a collection that was an ode to the art style I’ve been immersing myself in this past year. So, to start the process, I went through all my digital portraits and picked out five that I thought had shapes and themes that I could adapt into a fabric pattern.
After watching a few tutorials on how to create seamlessly repeating patterns on Instagram, I made myself a coffee, turned on my favourite playlist, went into Procreate and started sketching away! From there, I tested out whether it would repeat seamlessly and once confirmed, I began the process of colouring each shape in, sorting out the palette and finalising. This became the routine/process when creating each pattern.
Doodle Dots Initial Sketch
All in all, it’s been an absolutely magical process watching my illustrations come to life. If anything, this has been a truly unique and eye-opening experience for me as a starting artist. It’s safe to say that I’m so proud I challenged myself and did this – it was so worth it.
As a digital illustrator with a passion for all things pop-art and doodle-bombs, this collection features the ‘MayyMakes Essentials’. Each pattern champions motifs derived from some of Mayy’s most well-loved pieces from rainbows and flowers to bursts of stars and polka-dots.
Meet Tara Royle; Illustrator and Emerging Fine Artist from Tasmania! In this feature, we’ll delve into the creative world of our upcoming designer, showcasing Tara’s cute and cozy style and inspirations. Join us as we explore the behind-the-scenes of her creative process and what what drives her artistic vision. Keep on reading to find out more!
Tara Royle
Hi there, lovely readers! My name is Tara Royle. I’m a 21-year-old signed illustrator and emerging fine artist from the little island of Tasmania, Australia. I create cute and often humorous pieces that depict animals and human figures, aiming to capture the unique, imagined and human like qualities of these characters. Recently, I’ve decided to take an exciting leap into textile design and pattern making, and I’m thrilled to announce the launch of my curated collection of patterns in collaboration with Digital Fabrics Fabric Shop!
Studio Space
My love for animals, especially cats, is a significant source of inspiration for my work. I have two adorable kitties who bring joy and warmth to my creative process, often keeping me company as I bring my visions to life. Alongside my passion for furry friends, I have a deep appreciation for all things vintage and retro, which reflects in my work. I’m particularly drawn to pastel colors and pretty aesthetics, and I aim to infuse these elements into each pattern I create.
I’m excited to share that my patterns can be featured on a variety of products, making them perfect for all kinds of creative projects. Whether you’re looking to add a splash of fun to women’s and children’s clothing, design unique bags, or create cozy cushions or bed spreads, my designs offer endless possibilities. Each pattern is crafted with love and can elevate any piece, turning everyday items into cheerful, and unique artistic statements.
Mushrooms & Ferns – Brown
My home studio is a cozy haven nestled on a mountain in the forest, surrounded by the serene beauty of nature. Wallabies roam freely among the trees, providing a constant source of inspiration and a reminder of the unique wildlife that Tasmania offers. This tranquil environment fuels my creativity and allows me to explore my artistic passions fully.
When I’m not creating, you can often find me baking delicious treats, hiking in my forest, practicing pilates, or taking a refreshing dip in the icy Tasmanian waters I call home. Each of these activities contribute to my artistic process, helping me find balance and inspiration in my daily life.
Illustration in Progress (ft. kitty)
I’m very excited to share this new chapter of my creative journey with you all. If you’d like to follow along and see what I’m up to, please connect with me on my Instagram @wallabymountain
I’d love to hear your thoughts and share my passion for art, design, and all things whimsy and cute.
Thank you for taking the time to learn a bit about me and my work. I can’t wait to see how you all engage with my patterns, and I hope they bring a touch of joy and creativity to your projects!
The Paws & Pastel collection features the sweetest flora and fauna motifs, in a range of complimenting colourways! Each fabric can work for a range of both women’s and children fashion and perhaps home home projects too!
Meet our newest featured designer in the Designer Project, Anthea Beazley. Dive into her world of creativity and innovation as we explore her unique design journey. In this blog post, we delve into the behind-the-scenes design process that fuels Anthea’s creativity, enabling her to bring vibrant and visually stunning fabric prints to life.
Keep reading to find out more!
Anthea Beazley
My design process begins with a spark of inspiration, often drawn from my surroundings or experiences. With a keen eye for detail and a deep appreciation for the Australian landscape, I seek to translate the natural beauty of my environment into captivating fabric designs. Whether it’s the rich hues of a mesmerizing sunset or the intricate patterns found in native flora, I immerse myself in my subject matter, aiming to convey its essence through my designs.
Armed with a plethora of digital tools and software at my fingertips, I set out to breathe life into my design concepts. I meticulously craft each element of my fabric prints, weaving together a symphony of colors, shapes, and textures. Through a combination of sketches, inspiration and digital manipulation, I transform my vision into tangible design samples.
Colour plays a vital role in my designs, as it evokes emotions and sets the tone for the final fabric prints. With a vast array of hues to choose from, I engage in an exploration of colour palettes, carefully selecting shades that harmonize and complement one another. Through a series experimentation, I strike a delicate balance, ensuring that the chosen colours captivate the viewer.
Designing in Progress
One of the defining characteristics of fabric prints is their ability to seamlessly repeat across the textile’s surface. I ensure that my designs flawlessly tile, allowing for versatility and scalability in their application. I achieve a seamless flow that adds visual interest and depth to the fabric. Whether it’s a floral motif or an abstract pattern, my attention to detail guarantees a stunning final product that will enhance any garment or interior design with grace and sophistication.
My personal journey as a digital artist has taken me on a remarkable creative adventure, one that has allowed me to express my artistic prowess through captivating fabric and textile prints. My process of conceptualization, digital creation, color experimentation, and pattern repetition culminates in designs that exude beauty and allure.
The “Natural Wonders” collection celebrates the breathtaking beauty and ever-changing moods of the Australian landscape. Inspired by nature, the series captures the essence of each season, from the vibrant blooms of spring to the fiery hues of autumn. Through a blend of vibrant colors and intricate details, these prints invite you to explore the magic of the natural world and embrace the enchanting spirit of Australia’s diverse ecosystems.
Next up as our featured artist in The Designer Project is the wonderful Anzela Simcock – with not one…but two textile collections ‘Stitch & Spark’ & ‘Summer Shore near the Tropics’!
As part of Anzela’s feature, the designer has also put together a guest blog which details her typical creative process as well as the things that inspire her! Keep reading to find out more!
Anzela Simcock
I’m Anzela Simcock, a Latvian-Australian surface pattern designer, driven by a profound passion for transforming joyful art and digital elements into fabrics, wallpaper and other surface patterns. Join me on an immersive journey through my unique artistic styles and enchanting creations, inspired by the fusion of my Latvian heritage, Australian surroundings and experiences, and the cherished moments with my children, family and garden.
Mouse pad with one her designs
Nature and the power of mind, a constant muse, ignites my creative spark. The vast landscapes of Australia and the natural wonders of Latvia intertwine in my designs, capturing the essence of their beauty. From the serene beauty of Australian flora to the whimsical charm of Latvian gardens, my patterns embody the vibrant colours, delicate textures, and ethereal allure found in these enchanting environments.
Abstract art becomes my canvas for exploration, enabling me to transcend artistic boundaries. Drawing from my Latvian heritage’s rich artistic traditions and the multicultural influences of Australia, my abstract creations take on a diverse and thought-provoking form. Through intricate patterns, bold shapes, and adventurous colour palettes, I invite you to delve into a realm of imagination, where emotions are evoked, and connections are forged.
Creative Office Space
As a Latvian-Australian surface pattern designer, I celebrate the nostalgia and cultural fusion that shape my artistic expression. Inspired by the beloved memories of my Latvian roots and the vibrant tapestry of Australian life, my designs pay homage to iconic eras and cherished moments. From the rhythmic beats of Australian culture to the folklore of Latvia, I intertwine these influences to create patterns that transport you through time and celebrate the beauty of cultural diversity.
As a devoted mother, the laughter and innocence of my children inspire a profound sense of creativity within me. Their joy and curiosity find expression in my designs, adding a touch of whimsy and playfulness. Moreover, my beloved garden, an oasis of tranquillity, serves as a wellspring of inspiration. The vibrant blooms, delicate petals, and gentle rhythms of nature’s symphony find their way into my designs, evoking a sense of serenity and harmony.
Anzela and her youngest helper
The Stitch & Spark Textile Collection offers a delightful blend of fun graphics, playful colors, and a fresh take on traditional designs. The combination of these elements creates a unique and vibrant aesthetic that is sure to add a touch of whimsy to any home decor. Summer Shore near the Tropics Collection is where warm minimalist coastal prints meet vibrant tropical motifs. Clean lines and an earthy palette celebrate laid back beach side living, while bold, saturated hues capture the energy of nearby lush rain forests. Ideal for summery projects seeking timeless simplicity accented by vibrant pops of natural wonder.
These designs would be great for a range of both Fashion & Interior projects! Each of Anzela’s designs are available to be printed onto any of our stock fabrics. Simply head to our Fabric Shop online to view the whole collection and choose your favourite fabric!
Next up as our featured artist in The Designer Project is the super-talented Cassandra Feguson or better known as The Digi Dame – with her incredible fabric collection!
She has put together the most wonderful blog post, diving deep into her creative process and inspirations for creating these amazing designs. Keep on reading to find out more!
Cassandra Ferguson
Hi everyone, I’m Cassandra, aka The Digi Dame! I am thrilled to join the Designer Project at Digital Fabrics! I’m a brand designer from Western Sydney, who loves bold colour and joyful design. With a background in graphic design, I’ve recently delved into the world of surface pattern design; I am really enjoying the process of developing this new skillset and loving the freedom it gives me to get back to drawing.
From the time I could hold a pencil in my hand as a young child, I was drawing. In adulthood, this favourite pastime took a back seat as life got in the way, as it often does. I served in the Australian Navy, worked in Makeup Artistry and became a mum before finally finding my groove in graphic design in my thirties, by chance! It was then that my love for design, colour and creativity was beautifully reignited. Now, with my recent immersion into surface pattern design, my love for freehand drawing has been reimagined in digital format.
Sunday Funday W.I.P
My design style is colourful and abstract with an imperfect hand-drawn feel. I love creating bold patterns on a large scale for maximum impact. Some of my patterns can appear a bit folksy, but folk art is not where my influence lies. My favourite artists have always been the 19th century impressionists of France; particularly the thin brush strokes applied adjacent to each other. So perhaps that’s where the decorative strokes in my work come from.
When I’m not designing for a client and therefore not following a brief, I’m inspired by the colours, textures and diversity of the Australian landscape and Aussie icons. I will often refer to photographs of chosen subjects, rather than draw from memory, and in this way, I can find direction for colour palettes and design layouts. The process is pretty fluid and informal – I will usually draw the motifs and elements in black and white first, then add colour, then make placements to form the pattern layout.
Sunday Funday Moodboard
When designing for a client, my process is much more defined; beginning with the design brief and brand research, then developing moodboards and style direction before commencing any solid designs for the client. I work predominately in Adobe Illustrator – I feel most comfortable working with vectors. I love the scalability, and Illustrator best suits my drawing style and use of block colour. I draw digitally using a Wacom tablet, directly onto my laptop touchscreen or using my mouse. I don’t use any other device like a tablet; I like the simplicity of doing all my design work on a single device using Illustrator.
I don’t have a dedicated home studio; I’m always in awe of other designers’ gorgeous workspaces! But I make it work and love what I do. Oh, and one last thing about me? I work better with cake! Thank you for taking a peek into my creative little corner of the world!
Her design style is bright and colourful, hand-drawn and abstract, with Australian elements as a strong inspiration. She particularly loves to create wildly colourful patterns and collections that are based upon our Aussie landscape, flora and fauna (which is greatly reflected in her fabric collection)
