Flowers and lemons and popsicles oh my!
During winter it’s just so easy to find yourself drawn to a neutral colour palette and minimal prints. To help unshackle you from the unlikely effects of the cold we’ve launched a new range of playful textile prints which are anything but drab. Introducing our Garden Party collection!
For this range we wanted to use sweeter than pie motifs, a mixture of neutral and bold colours and a consistently light-hearted theme.The quirky designs all began on paper, using pens, pencils and watercolours to create a variety of textures and lines. The artwork was then manipulated, edited and layered digitally to resolve and polish the designs.
Figurative designs can sometimes feel a bit too kitsch. To avoid this we combined bold colours with softer hues and mixed both textural and minimal elements within the same design. Negative space was also played around with, and as a result is varied across the designs, as they range from heavily detailed to simplistic.
The collection delivers a series of grown up novelty prints for the young at heart with whimsical designs and a statement colour palette! Designs are available in our Fabric Shop now! We’ll be keeping a keen eye on what you create with these prints, so get in touch if you have a project in mind!
Nailed It. Creative business success story
Here at Digital Fabrics we love finding a new and interesting success story on a brand or business that is inspiring to the creative community. We thought it would be useful and informative to find out how these creative businesses nailed it, lessons learned on the way and tips they might have. We have asked them to share important “How to’s” and growth hacking tips for start-ups and emerging designers. Read it, get motivated and nail it yourself!
Today we are talking to Sarah Kalidis, the artist and designer behind Textile label and self-named bricks and mortar shop: Studio Onethirty. We will be chatting to her about how and why she began, what challenges she faces and what she sees for the future of her growing brand.
Tell us about your creative business, what do you create, how did it begin and where did the name for the brand come from?
Hello I am a textile designer, furniture designer and artist. The business began while I was taking time off as a new mum; I started drawing and painting in my down time. After trying to source fabric for homewares pieces, I found there was a lack in the market for something bold and playful, and at that moment I decided that I would create something myself. Thus began the transition from drawings to textile pattern. The name ‘Studio Onethirty’ is where my studio first began; my home address number of 130. It would be a reminder of a humble beginning, and those few precious years being a new mum and juggling a new venture.
You began your career in interior design, what led you to start your own business and if you could go back and tell yourself anything what would it be.
After becoming a mum and taking time off, it gave me plenty of thinking and reflection time. I decided I wanted to forge my own path rather than help some someone else achieve their dream. Having my own business would give me flexibility of choosing my own adventure. It hasn’t been easy, as working solo from the beginning meant that all responsibilities were mine, and working on designs, prototypes, sampling; meant plenty of back and forth while carrying an infant around.
If I could go back and tell myself something, it would be not to stress the small stuff; things may seem difficult and every day you may feel like you are pushing up a very steep hill, but keep looking forward and try to remember the reasons why you took this path. The pure joy and satisfaction of creating your own collection is far worth it.
What did you learn through the interior design industry that has helped you with building your own brand and what skills are transferable?
Being an interior designer has definitely helped with conceptual development of the range, and I give myself a brief and manage all aspects of the product from initial sketch through to assembly. I not only see each piece aesthetically, but it is important that there is a relationship between form and function. Certainly the skills of being able to visualise a product from conceptual stage has helped. I have a vision right at the beginning of how the piece should look, and having the material knowledge allows me to liaise with different local artisans and collaborate on the manufacture process.
You opened a bricks and mortar shop earlier in the year, a designer’s dream some would say. What were the biggest challenges in doing this and what led you to make the bold move.
Yes it is a dream move most certainly! And having only started the business a little over a year before, it was a very quick progression. However a store came up in my local area, in a lovely boutique little shopping strip, and it was a blank canvas. I thought what an amazing opportunity to provide locals with something unique and inspiring, and bring something different to the area. The space is my retail flagship store, and it also houses my art studio upstairs. I love that I can create pieces entirely onsite, and customers can visit to experience the whole design process.
What do you love most about what you do, what does a typical day in the shop look like and do you ever miss elements your old job?
The thing I enjoy most is being able to design and create each piece myself. It is a real sense of pride to be able to introduce people to the collection and explain that the art, textiles, homewares & furniture are my very own designs. And they are proudly made in Sydney! A typical day in the store during opening hours, is working in-store serving customers, along with tending to emails, orders & social media. And if there is some quiet time I can work on some new concepts and art pieces. I do miss my old job where I worked with some fabulous people and clients, however having the opportunity to be creative in a completely hands-on way is a really lovely new direction.
What would your advice be to someone dreaming about opening a shop or creative space? Have you faced anything you didn’t foresee as a challenge?
Making the decision to open up a creative space is one that takes a lot of consideration. You need to have a clear goal of what you are setting out to achieve, and know the risks at hand. The retail market is not an easy during this economic climate, so you need to offer your customers a unique experience and a level of service that would make them want to return. The challenge I faced right at the beginning was educating the local community on the store concept. The site had been a beauty salon for over 15years, and not expecting a creative space in an area such as this; it took a little while for people to realise what Studio Onethirty was all about.
As well as having a real life shop you also do the independent design markets, what do you think the main benefit of these are to Studio one thirty and what would your advice be to someone keen to showcase their brand at these events.
I love doing design markets! I feel that my products need to be experienced first-hand; and what better way to see a product than to touch and feel, and meet the artist themselves. My first ever launch to the public was at The Finders Keepers Market 2017 in Sydney, and over 3 days 20,000 people came through the doors! So the exposure my brand gained in the early days was incredible. Exhibiting at a design event is something I highly recommend when developing your brand. You will be exposed to a diverse range of customers, & gain feedback on your product that enables you to grown and adapt to the retail market.
What are your biggest inspirations and favourite materials to work with and is there a material or discipline you would like to work with in the future?
I love painting botanicals and native flora, and I do like to give my pieces a contemporary feel. It is all about colour and texture. I do enjoy working with linen as I love the organic feel of the fibre, and there is something about the way my designs translate to the cloth; it adds dimension to the artwork yet achieves a softness. I try to be eco conscious when developing the range, working with more recycled materials would be a great step.
How do you approach new work or designs, do you create for seasons or trends? In your experience is this valuable or do you prefer to follow your own path and see what comes naturally.
I prefer to follow my own path when designing pieces. My range is quite unique, and so it is important for me to keep inspired by external influences other than trends. I do feel that my work is a reflection of the season; I am often inspired by the natural environment, and so many of my artworks include colours that I am surrounded by at the time of their conceptualisation. It is generally a natural progression while painting and drawing.
What do you see for the future of Studio One Thirty, do you have any projects in the pipeline you want to let us know about?
I hope that my pieces can continue to bring a smile 🙂 and one day I would love to see my upholstery fabrics in an amazing hotel somewhere fabulous, like New York or Paris. Dreaming BIG I know!
What is the best piece of business advice anyone has ever given you and if you can pass on any words of wisdom what are they.
One of the best pieces of advice was that you should believe in yourself and have the confidence in your product, as it will evidently show in the quality of work you produce. Words of wisdom would be to find something creative that you really enjoy, even if it is just a small hobby, and make some ‘me’ time to really enjoy it.
Thank you Sarah! We loved having you as part of our Nailed It series.
You can follow what Studio Onethirty is upto: Website, Instagram
We’re very pleased to announce that we can finally share the new prints that we’ve been working on. Introducing our latest designs: Hand Dyed and Green Lily! For these new prints we’ve drawn inspiration from the ‘wearable art’ trend! Whilst the term can be used broadly, when it comes to print design think heavily textured dry brush strokes, pools of inky watercolours, emotive gestures of line and colour and scratchy pencil illustrations.
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To create our first print we experimented with tie-dying techniques to create a watercolour effect. To steer away from the ultra-colourful, psychedelic designs that tie-dye is often associated with, we wanted to create a print that felt more abstract.
The final design chosen was one with sporadic ink blots, plenty of negative space and a softer colour palette of denim blues and muted corals. The design’s organic feel and chosen colours gives the print a contemporary feel that we think would work beautifully for both fashion and interiors.
With the success of using tie-dyed fabric as a way of creating a repeat pattern we then tried painting directly onto silk using batik techniques. For this print we wanted to create floral motifs that felt looser in their form than those used in our other floral designs.
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The dyes allowed not only for the creation of flowing motifs, but also an inky, spontaneous feeling background. The final design has a free-flowing, tropical quality, and is desperate to be made into gorgeous wardrobe staples such as dresses, trousers and head scarves.
Both designs were resolved as repeat patterns by scanning the original dyed fabric, and then manipulating the artwork digitally. These photographs show the repeats designs digitally printed onto our silk-like fabric Dilly, which beautifully maintains the hand-painted quality of the original artworks.
Whether you like prints that are crisp and minimal, or big, bold and colourful, the wearable art trend is certainly one to try! These prints are now available for purchase in our Design Library.
We’re launching a new range of prints at Digital Fabrics! It’s been a little while since we brought you our last set of designs and this time we took a different approach to bringing you new prints. Rather than focus on one cohesive collection, we’ve had three artists create three different prints for you just in time for Mother’s Day!
The collection of prints range from flirty to psychedelic to sophisticated, and feature both hand-painted illustration and digital manipulation. With three very different styles represented, we’re sure there’s something for everyone.
If you’re needing fresh ideas on what to spoil mum with this Mother’s Day, we’ve got you covered and have put together a few DIY ideas that we just know you’ll both love. A custom made gift speaks volumes, and is guaranteed to be a winner with mum this year!
Got accessories in mind for a mum who always looks fabulous? How about making a gorgeous and versatile scarf? For something bold or bright you might want to use either our Roxy or Dilly fabrics. If you were thinking of something a little more sheer we would recommend our super soft Chiffon.
If you think home-wares might be better suited, how about a tablecloth? Our Cotton Linen is an absolute dream for a decadent feeling table setting and our Waratah and Panama fabrics are excellent polyester options for durability. You could also make napkins to match! And we can’t forget the ever perfect gift of a stunning, custom-made cushion! It could be the perfect opportunity to try out our new Organic Cotton Canvas that we’re very excited to introduce! Of course our Cotton Linen, Waratah and Panama fabrics are also perfect for cushion covers too.
So whatever your, or your mum’s style, there’ something here to get you started on any handmade Mother’s Day gifts you might have been thinking about. Let us know how we can help you realise your next DIY textile project!
These prints are now available for purchase in our Design Library!
Exciting news from us at Digital Fabrics, we have launched a new textile collection! This time we dove head first into a private collection of vintage European textiles and found just the inspiration we needed! The Boho-Chic trend is one that pops up time and time again, and it’s for good reason. We just can’t get enough of bohemian patchwork, colours and textures, and have designed a range of prints heavily inspired by collected embroidery treasures.
Whilst the boho design aesthetic is undoubtedly fabulous, the statement style can be a little overwhelming for some. We wanted to create timeless re-imaginings that pared-back the heavily embellished designs typical of bohemian textiles, resulting in versatile and accessible designs.
Elements of vintage textiles were scanned, redrawn and redesigned to create the Babushka collection. Finding the balance between streamlined design and textured details was key in maintaining the essence of folk embroidered pieces whilst still giving them a more contemporary feel, and negative space became as important a feature to focus on as the motifs and designs themselves.
The collection features both flirty, feminine motifs and minimal, geometric design elements, whilst using bold contrasting colours to maintain a crisp aesthetic throughout the range. The range revamps vintage embroidered textiles, resulting in elegant, graphic designs that can be used for so much more than the blouses and table-wear that we so often associate with the bohemian style. We cannot wait to see what you create with these prints!
The Babushka Collection is available for purchase in our Design Library!
Snippets’. Chats with Creatives. Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied list of questions to choose from so we will learn something new from everyone involved, should be fun!
Today on Snippets we are talking to Lara Cross, the textile designer behind Glorybox Designs, a bright and eclectic range of fabrics, fashion and jewellery based on prints. She has a vibrant passion for colour and her quirky style is evident throughout her work.
The Snippety Snips:
Tell us a bit about yourself and what your creative practice is, how and when you began:
Looking back on my upbringing, it seems so obvious that I would end up being a textile designer- but really, I didn’t even know it was a thing until I was in my third year of studying fashion. Even fashion design was a late start for me, I had initially planned on being some sort of creative director and studied Drama and Film at uni, then lived in China for five years and came home to ‘start’ my life. It took a long time to find that field where my skills just clicked in to place, but I did have a great time getting there! Being surrounded by beautiful textiles, colours and prints was just normal to me, I didn’t know that I could be ‘good enough’ to do that too. I think I have always struggled to prove to everyone that so-called normal people can love colour, and that just because you’re creative it doesn’t mean you’re an idiot. It’s probably not your experience if you grow up in a city, but I grew up in a small town and there is certain pressure to conform- so a lot of my work and ranges tend to have a story behind them, a little provocation and thought to give it meaning as well as beauty.
I enjoy word-play, puns and often have a bit of tongue-in-cheek when I come up with a new theme- my last range was called ‘Iconoscopy‘ which was a tribute to our aging rock icons, and the next range is battle Armor for modern feminists, so no doubt there will be subtle references to female anatomy as well as some more blatant imagery. I have been compiling war words that we use daily, and I’ll start sketching off those, from there I’ll probably end up in mixed media experimentation and move into digital. I work with both screen and digital prints, but the designs always go through the computer before they get there. Digital design is definitely one of the late great discoveries of my life. I use my prints in my clothing and in my resin jewellery, I am very hands-on.
Which part of the creative process is your favourite and why?
I love colour mixing when I screen print. I don’t really plan ahead I just go in with an open mind and play. I was also pretty surprised to discover how much I love the minutiae of digital design and getting right into the pixels to create repeats. It’s a secret language. There’s lots to enjoy.
What would your dream creative project look like?
The day I get the phone call from Romance Was Born to collaborate on a range….that will be a pretty great day. (Just to be clear, they can also email me)
Which other Australian designers, artists or creative people are you enjoying?
I am thoroughly enjoying the work of Haus of Dizzy and Doodad and Fandango– they are both forging great paths in sticking it to the patriarchy, all while looking awesome. The rise of dressing for yourself is something that really appeals to me and my customers.
In another life what natural talent would you wish for?
I would love to write raunchy high-society books like Jackie Collins and Rebecca Chance. Maybe I still will….
Love your Locals:
City/Town/Village where you currently reside:
Dulwich Hill (Sydney’s hipster Inner West)
Favourite spot for a bite:
IKEA, not a popular choice I know but I get really freaked out by how obsessed people are with “good’ coffee or things served on wooden boards.
Secret Inspirational spot:
I love the run-down and industrial, behind my house there is a derelict lot that has lots of tire piles, runaway bamboo and fabulous rusty things. It’s being demolished bit by bit (there was an amazing old warehouse I could sketch in and spray paint on) but for now it still a bit of a secret garden of crap that I can enjoy.
You can follow what Lara is upto: Website, Instagram, Facebook
Stripes are an absolutely timeless design staple! But with them always being in style it’s easy to sometimes forget just how fabulous and versatile they are. Here at Digital Fabrics we wanted to shine the spotlight on stripes again, and have created a gorgeous range of prints that re-imagines classic stripe designs – introducing our Stripped Back Collection.
Our most recently designed textile collections drew focus to luscious textures and the organic nature of hand drawn motifs. What better way to keep things interesting than to launch a series of designs that celebrates crisp lines, formal shapes and a timeless aesthetic. It was crucial to adopt interesting considerations of both colour and form since we were working in the continuous design space of ‘stripes’. Not only did the designs need to feel fresh, it was also essential to create a diverse collection to avoid designing prints that were too similar to each other.
Variation in band width was key in generating a distinct range of textiles. This allowed us to develop wide, colour-blocked styles as well as contemporary revivals of the pinstripe. Colour was also a major element when it came to designing striking stripe prints. The collection re-imagines neutrals, using soft blush pinks in the same way that you would typically use brown and cream colours. The range pairs these neutrals with dreamy sorbet inspired hues, bold mustards and deep navy accents.
The collection features prints which are both minimal and edgy, with some designs undeniably inspired by the rich history of stripe patterns in print design. These designs would be fabulous in both the home and the wardrobe, and we can’t wait to see what you do with them!
The Stripped Back Collection is available for purchase in our Design Library!
Snippets’. Chats with Creatives. Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied list of questions to choose from so we will learn something new from everyone involved, should be fun!
Today on Snippet’s we are talking to Sara Johnson, the artist behind ‘Travelling Alice’ a printmaker based in Sydney who designs and prints her own fabric before making it into unique accessories.
The Snippety Snips:
Tell us a bit about yourself and what your creative practice is, how and when you began:
Travelling Alice is a range of hand printed travel accessories, made in my Sydney Studio.
I studied Fine Arts just out of High School as I just wanted to Draw, while there I learnt Printing (wow ) I could turn my drawings into prints.
At nineteen I got the opportunity to volunteer in India for three months, and this is where my love of fabrics and Crafts came from and of course my travelling obsession began, seeing all these amazing artist, crafts people. Traveling Alice Started from a need to make light weight and colourful travel accessories for myself and friends. I am such an organised traveller I like to pack things so they are easy to find but of course they have to look good as well.
Which part of the creative process is your favourite and why?
Drawing drawing and drawing. My Mum is a sign writer so I have always been around pencils, pens and brushes my whole life so it feels as natural as eating. By the way I have the worst hand writing, so I did not get this talent.
How would you describe your work, and what influences your style?
I design fabric that I can sew into accessories. Travel definitely influences my style and my life. I became obsessed with it when I first travelled to India when I was 19. This was also where my love of Fabrics and pattern came from, you get exposed to colour and patterns, it’s a feast for the eyes.
If you could have your portrait painted by any artist dead or alive, who would you choose?
Louise Bourgeois, that would be amazing and fun, she was known for her Sculptures but I love her printmaking. Louise Bourgeois was also known for her dry humour so we could have a laugh at the same time.
Love your Locals:
City/Town/Village where you currently reside:
Sydney South
Favourite spot for a bite:
I am a Coffee lover so food is a second thought so my favourite place to get coffee is White Horse Coffee in Sutherland
Secret Inspirational spot:
To be honest I find inspiration anywhere and anytime of the day or night. I have numerous note books so I can quickly write the inspiration down.
You can follow what Sara is upto: Website, Instagram, Facebook
We are right in the middle of a gorgeous Sydney Summer, and for most of us have gone back to work after a (hopefully) relaxing festive break. What better way to feel like we’re still on holidays than with the launch of a new range of summery prints- our Tropicana range. Time to take a very grown up trip to the tropics!
All of the designs began by taking inspiration from tropical flora and carefully hand painting a series of detailed Banana Palms and Monstera leaves. At Digital Fabrics we love all things textural, and by using one of our favourite mediums, watercolours, we were able to create really luscious leaf motifs to start creating textile designs from.
We wanted to rework classic tropical designs to create elegant and accessible prints. To achieve this we determined each design as a large scale print to celebrate the gorgeous watercolour aesthetic. We then primarily used a colour palette of contrasting neutrals with muted colours such as blush pink and sage to ensure the designs as timeless.
We see these designs being suitable for both interiors and fashion and just looking at these new prints has us dreaming about fabulous statement curtains or retro swimsuit designs. We’d love to hear about the kind of project you envision these designs for!
The Tropicana Collection is available for purchase in our Design Library!
Snippets’. Chats with Creatives. Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied list of questions to choose from so we will learn something new from everyone involved, should be fun!
Today on Snippet’s we are talking to Anna Hayman, a UK based print designer who creates fabrics, wallpaper and other homewares from original lino printing and ink drawings. Her work is influenced by the art and craft era as well as the sixties and seventies which is clear in her current work.
The Snippety Snips:
Tell us a bit about yourself and what your creative practice is, how and when you began:
I am a British print designer specialising in printed lampshades, wallpapers, fabrics and cushions. I create my designs from linoprints and ink paintings. I began trading in February 2016
Which part of the creative process is your favourite and why?
My favourite part is transforming artwork – in my case a Lino print or an ink painting – into a pattern. Pattern is my utter obsession so creating repeat designs from artwork is a really exciting point for me, often there are literally endless possibilities of how it can be repeated, mirrored or formed, and seeing that take shape is completely thrilling. That comes just before the worst part, getting the pattern to repeat, which can take forever and is truly boring! Luckily I’m a bit of a geek 🙂
How would you describe your work, and what influences your style? I would describe my work as half hippy, half traditionalist, intricate, relaxed and colourful. I’m influenced by old English styles, I visit a lot of old places, and 1920’s places, but also love Bohemian 70’s style. Creatives I’m influenced by are Celia Birtwell, Biba, The Bloomsbury Group, Olaf Hajek, Aubrey Beardsley and many more.
In another life what natural talent would you wish for?
Writing! I have been reading a lot about the lives of writers recently and I must say it does seem an appealing occupation. I’ve always told myself I am terrible at writing, especially copy, but really I just haven’t had the space to explore it. I would love to take a summer learning how to construct a book, for instance.
Which other Australian designers, artists or creative people are you enjoying at the moment?
Estelle Briedis, for her exacting palettes of colour, Nine Lives Bazaar for their beautiful brand building skills and photography, and Instagram legend @labohemehouseofthewishingtrees for her inspiring and abundant use of brights with white, and layering of textures.
If you could only use one colour in your work what would it be?
Hard question! But I’m crushing hard on jade at the moment, a sort of greenish turquoise, a colour which can be hot and cool, and quenching somehow. I’d find it hard to live without orange though, deep vibrant orange, warm and fresh at the same time.
If you could have your portrait painted by any artist dead or alive, who would you choose?
Lucian Freud, not just because I love his work (I love flat looking paintings with a lot of detail) but because I feel I have the right sort of face for his portraiture.
Which five words best describe you?
English, rebellious, clever, arty, fun.
Love your Locals:
City/Town/Village where you currently reside:
Ringmer in Sussex, England.
Favourite spot for a bite:
Any good seafood restaurant, or sushi place.
Secret Inspirational spot:
Charleston farmhouse, the Bloomsbury group country house hotspot of the 1920’s, which is 15 minutes from where I live.
You can follow what Anna is upto: Website, Instagram, Facebook