Meet the Designer – Bec Hayward

Introducing the visionary behind our current featured fabric prints – Bec Hayward! In this blog post, we will explore some behind the scenes of the collection. You’ll also get an inside look at her unique creative process and discover how she transforms ideas into stunning projects. Join us as we meet the designer and celebrate her artistic journey.

Bec Hayward

Hello, fellow creators and design enthusiasts! I’m Bec – a wife, a proud mom of two, a surface designer, a dedicated gardener, and a lover of all things creative.

I am so thrilled to be part of Digital Fabrics’ Designer Project series and excited to share that a curated collection of my designs will soon be available in the shop for your own exciting projects. How amazing is that!

I would love to offer you a glimpse into my studio world, where I will share a bit about my design process. It all begins with curating ideas from various sources and creating mood boards that have a variety of inspiration and a clear vibe. As for the medium, whether it’s paint, digital magic (thanks to Procreate), the elegance of watercolor, the boldness of ink, or the simplicity of pen and paper – I’m always up for an artistic adventure.

My inspiration often flows from reference books (I just can’t stop adding to my collection), the ever-inspiring Pinterest, and the Australian women’s fashion scene. We have SO many amazing local brands.
I take pride in crafting each element of my designs by hand – it’s a process where the creative journey often leads me to unexpected and exciting destinations. This is precisely what I love about surface design – the infinite possibilities to digitally transform and change a design into something completely new.

Once my handcrafted elements are ready, I scan them into Photoshop to clean up, colour (if not already painted), edit, and transform them into repeat designs. Playing with layouts and colorways is a dance I adore, with possibilities that are infinite. Iʼm so glad I stumbled upon this art form ten years ago, and I can’t help but marvel at how far the journey has taken me and how much my style has changed. Here’s to the next ten years of creativity and exploration!

If you’d like to follow my journey, you can find me here: @posyprint
Much love,
xx

This wonderful collection of prints is influenced by bohemian, vintage and ethnic designs. Bec loves to embrace that hand crafted feel through drawing and painting her designs, celebrating the beauty in imperfection.