Meet the Designer – De-Anne Strange
Get ready to meet our next talented designer in the spotlight – De-Anne Strange! In this feature, we’ll delve into the creative world of our upcoming designer, showcasing De-Anne’s unique style and inspirations. Join us as we uncover the stories behind her designs and the passion that drives her artistic vision. Keep on reading to find out more!
A change in creative careers brought a lifetime of experience and skills, to help make pattern designs unique and true to me.
I have always been inspired by people who are their true self and create their own unique path through life, whatever that may be. From a young age I have been able to see the beauty in all things, the tiny detail that is often missed and had a great sense of appreciation for this beautiful world we live in, and this now helps in my design process.
I’ve been fortunate to be a creative entrepreneur in various industries and share my art with others. Years of hairdressing showed me how much I love to help bring joy through my art and creating hair styles that helped make others feel good about themselves. Many Years in my Photography business brings the ability to look at any situation or subject, through a creative lens where anything is possible and problem-solving techniques to make that anything come to life! Completing a Diploma in Visual Arts with an amazing teacher has given me the courage to step even further from my comfort zone and give anything a go, you never know where it may take you. Also helps calm perfectionism without compromising best practices and quality.
When I first discovered the surface pattern design industry, I was so intrigued and just felt so strongly that this was the direction I needed to go. I found that the professionals in the industry were the most welcoming and supportive I’ve ever known and just love to help others reach their goals. The saying ‘there is room for us all’ is used often and I’ve seen so many new designers flourish in this supportive environment. I love being a part of it too and helping others. I have participated in lots of different education and mentor groups worldwide, which has shown me how many talented artists are creating the life they want and supporting their families from their art businesses.
When I am in the first stage of a new collection creative process, I use a mix of all the skills I’ve learnt and work in mixed mediums including Photography, painting, drawing and digital artwork on my iPad Pro. When creating art on paper or canvas, I love to work with Acrylic and water colour paints, inks, charcoal, calligraphy pens, pencil and more. I use my camera to photograph anything for inspiration, create my own textures and capture my finished.
artworks, rather than scanning them onto my computer. I use my professional photography skills to photograph my work with good lighting and keep the digital quality high. Once I have imported my original art works, I mainly use Adobe illustrator to create my designs but also lightroom and photoshop depending on what style I’m creating.
Currently I have released 6 design collections, all very different and I have my next 3 already in progress. I love showcasing beauty in nature and feel my style is unique, elegant and intriguing due to abstract composition. It suits most industries but looks great on fabric, clothing and accessories, wallpaper and homewares.
I hope to keep creating my art and finding companies who wish to licence my designs, so I can help inspire others to follow their dreams too.
De xx
Love of the Land, embracing Australian Agricultural Farming and Grain Crops. Living in the Central Wheatbelt Western Australia and jointly running a farming business, De wanted to showcase this industry in a new modern light, to show its beauty. This collection is full of life, texture and interest, with an abstract feel. Using her professional photographs taken on their farm of various crop varieties at different stages of their growing processes, she has created these unique illustration patterns. Colours are pulled directly from her photos and each pattern has its own unique story and meaning to her family.
Alive – a collection bursting with life! Bold, beautiful and striking, filled with stunning colours, layers and textures. This collection is timeless and will bring life to any project. Each design is a thoughtfully made, piece of art. Every hero design has her signature hidden butterfly.
She hopes to give an insight into this profession through her art and also show its possible to be a Farmer and an Artist at the same time! Through the constant support of her Husband Leigh and their 3 sons, she has been able to bring her dreams to life and they have always been there helping along the way. Head to our Fabric Shop online to view the whole collection and shop now!