Privacy Policy

Effective Date: 18.08.2022
Your Privacy and Digital Fabrics (ABN 73 160 442 884) (collectively and individually referred to as “[BUSINESS
NAME]”, “we”, “us” or “our”).

Who We Are and How You Can Contact Us
We are Digital Fabrics and we are based in Sydney, NSW, Australia. We are committed to protecting your privacy and
respecting and upholding your rights when you use this Site. This Privacy Policy applies to the products and/or
services we provide on our Site www.digitalfabrics.com.au (“Site”) and our social media channels, and explains how we collect,
hold, use and disclose data and comply with the requirements of the Privacy Act 1988 (Cth) and constitutes part of
our Website Terms & Conditions. This Privacy Policy does not cover information that you submit on other websites,
even if we communicate with you on those sites. For example, if you post something on Instagram, Facebook,
Pinterest, Twitter, or YouTube, that information is governed by the privacy policies on those websites, and is not
governed by this Privacy Policy. You can contact us for privacy–related questions by completing this form.
We will only use your personal information in compliance with Australian Privacy Laws (Privacy Act (1988 (Cth)),
Australian Privacy Principles and to the extent applicable, with the EU General Data Protection Regulation (GDPR)
and any replacement legislation or regulation or guidelines and standards governing the use, storage or
transmission of personal data.

Our Role In Your Privacy
If you are a customer, subscriber or just a visitor on our Site, this Privacy Policy will apply to you.

Our Responsibilities
As we are the providers of the products and services on this Site, we determine how and why your data is
processed. We do not sell or rent your details to any third parties. We are committed to protecting your privacy and
we want you to know exactly what information is collected and how we use it.

Your Responsibilities
Please read this Privacy Policy and our Website Terms & Conditions. If you provide us with any data
relating to a third party, you confirm that you have the right to authorise us to process that data on your behalf in
accordance with this Privacy Policy.

Why When and How We Collect Data
From the moment you visit our Site, we are collecting data, sometimes you might provide this data by completing a
form or setting up an account, otherwise we might collect the data automatically. We may also collect data when:
– You purchase a gift card for redemption on our Site
– You purchase an online course, webinar, program or service
– You interact with us on social media
– You complete any sign–up forms, landing pages or send us a direct message via social media or an email to
any of our nominated emails
– You participate in events, promotions and giveaways or any request for additional data such as customer
surveys
– You accept our cookies and other tracking technologies on any device you use to interact with us
– You voluntarily submit your data to us for any reason

Types Of Data We May Collect
– Contact details (name, address, email)
– Financial Information (bank details when you are making a purchase)
– Your business name (sometimes)
– Basic information about your business and its history (sometimes)
– Data about the products or services you purchase
– Data about your experience with our Site and our products and services
– Data relating to your circumstances and such other information that is relevant to the products or services
we provide to you
– Data relating to your attendance at seminars or other events held by us (including webinars and podcasts)
– Data that identifies you (your IP address, login, browser type, time zone, browser plugins, geolocation,
what operating system and version) – we do not link this with any personal Data
– Data on how you use our Site (URL clicks, products and services views, how long you are on our pages and
other actions)

Use and Disclosure Of Your Data
Under data laws, we are only allowed to use your data for specific reasons and where we have the legal basis to do
so.
We will use your data for the purposes it was collected and related purposes that include:
– Operating our Site
– Providing you with products, information and services
– Customer support
– Tracking your purchase history
– Detecting and preventing fraud
– Improving our Site
– Making your experience on our Site more efficient and enjoyable
– Market research e.g. we may contact you for feedback about our products and services
– Provide you with information about events, other products or services or opportunities that may be of
interest
– Marketing (with your consent)
– Monitoring your compliance with our Website Terms and Conditions
We may disclose your data for the purposes it was collected and also:
– As required by law subject to our obligations
– With your consent
– Within our business
– To send you marketing material (with your consent)
– To process your participation in any promotions and giveaways (including contacting you if you win,
displaying your name online and on our social media platforms)
– Share with third parties to enable us to provide our products and/or services

Google Analytics
We use Google Analytics functions. You can find out how your data is collected here and there are instructions here
on how to opt–out of Google Analytics data tracking.
Our use of Google Analytics may include but is not limited to display advertising and remarketing. You may see our
adverts across the internet, this is due to the use of tracking technologies (cookies) to optimise and serve our
adverts based on past visits to our Site. When you log onto our Site, we, with the help of Google Analytics, use your
browsing behaviour to connect this with other data that you previously provided to us in accordance with this
privacy policy.

Facebook Insights
We use Facebook Insights to track your interaction with our Facebook page, this will allow us to track
usage and improve the performance of our page. We will use Facebook Analytics to better measure, track and
understand customer user experience to enable us to improve our products and services that we offer. You can
check out Facebook’s privacy policy here, and if you want to opt out of seeing ads on Facebook based on
information we have received, you can control this in your ad preferences here.

Choosing Not To Provide Personal Data
You can choose not to provide us with any personal data. However, if you do this, we will not be able to provide you
with any products or services, however, you can continue to use our Site and browse the pages of our Site.

Turning Off Cooking
Our Site uses cookies and similar technologies to provide certain functionality to our Site. You can turn off cookies
by activating the setting in your browser that allows you to do this. You can also delete cookies through your
browser settings. If you do decide to turn off cookies, you can continue to use the Site, however, certain services
may not work as effectively.

Marketing
We will always let you know before we collect any data from you what the intended use is and if we intend to use it
for marketing and if third parties are involved we will obtain your consent (which you can withdraw at any time).
You can change your mind about marketing material by opting out by:
– completing the contact us form on our contact page; or
– unsubscribing within the email if you have previously subscribed to our newsletter.

Your rights
You can exercise your rights at any time by contacting us via the contact us page on our Site.

Accessing Information We Hold About You
We will provide you with the information within 30 days of your request, unless doing so would adversely affect the
rights and freedoms of others (e.g. another person’s confidentiality or intellectual property rights). We will tell you if
we can’t comply with your request and why.

Inaccurate Information
You can contact us to ask us to correct any information we hold about you that you believe is inaccurate.

Objections To Using Data For Profiling or Automated Decisions
We may use your data to determine what products and services are relevant to you (e.g. tailoring our emails based
on your behaviour). Otherwise, the only circumstances in which we will use this data is to provide our products and
services to you.

The Right To Be Forgotten
You have the right to request for your data to be erased. This means we have to delete all information that we hold
about you, except to the extent of any information we are required to hold due to our legal obligations.

Making Complaint
If you have any complaints regarding how your data is handled, please contact us via our contact page [insert link]. If
you are not satisfied with our response to your complaint you may seek a review by contacting the Office of the
Australian Information Commissioner.

Security Of The Data We Collect
We realise that our customers trust us to protect their data and whilst we cannot guarantee the security of any
information you transmit to us, or receive from us, we take that task seriously and maintain reasonable and
appropriate physical, electronic and procedural safeguards to help protect your data. This includes the following:
– Password access to accounts
– Storing electronic data with reputable third party storage providers who have appropriate security
protections
– Limit access to personal information to individuals who need to know.
– Using payment providers who are PCI DSS compliant
– We do not store your payment details

Where We Store Data
We use service providers based in Australia. If we transfer personal data outside of Australia, we will ensure that
your privacy rights are adequately protected by ensuring these service providers have the same or similar measures
in place to protect data shared.

How Long We Store Data For
We will keep your data for as long as we need it, and this period will also depend on your interactions with us. If you
have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing and tax
purposes. When we no longer need to keep your information, we will delete it permanently or anonymise Data
which is no longer necessary.

Third Parties Who Access Our Data
We share data with third parties in the following circumstances:
– Other companies in our group of companies, as necessary to operate our Site
– Our suppliers and service providers working for us e.g. payment processors
– Our professional and legal advisors
– Third parties engaged in fraud prevention and detection
– Law enforcement or other government authorities
– Share with third parties who enable us to provide our products and services which may include:
      o payment processors such as Stripe, PayPal, Xero, Eway, MYOB, Shopify who may process your payment for any
products and services bought from us;
     o Social media and analytics such as Facebook, Instagram and Google Adwords for purpose of
custom audience generation and the development of targeting criteria;
     o Other third parties such as Leadpages, LeadQuizzes, Teachable, Zoom, Active Campaign, Campaing Monitor, MailChimp for processing and holding Data that enables us to ensure you are kept informed of all
course information, logins and marketing material, offers, promotions, newsletters, blogs and
video training.
– Where we have your consent to do so or otherwise where we are legally permitted to do so.

Payment Security
All of our real–time credit card authorisations are handled by secure third party gateway providers and these are
secured by the highest level of security. The following measures are taken to protect your data:
– Payments are fully automated with an immediate response.
– Your complete credit card number cannot be viewed by us or any outside party.
– All transaction data is encrypted for storage within our third party gateway suppliers bank–grade data
centre, further protecting your credit card data.
– Our third party gateway provider is an authorised third party processor for all the major Australian banks.
– Our third party gateway provider will at no time touch your funds, all monies are directly transferred from
your credit card to the merchant account held by us.
We use third–party gateway providers that are widely respected for providing secure and reliable online payment
solutions. We have chosen to deal with the best so you can feel safe that your personal information is kept safe and
secure at all times. While we attempt to protect the information in our possession, no security system is perfect,
and we cannot promise that information about you will remain secure in all circumstances.
The Payment Card Industry Data Security Standard (PCI DSS) is an information security standard for all organisations
that handle branded credit cards from major card schemes. PCI DSS is a standard mandated by the card brands like
Visa, Mastercard, American Express and Discover and is managed by the PCI Security Standards Council.
PCI–DSS requirements help ensure the secure handling of credit card information through our Site and the service
providers.

Age Of Consent
By using this site, you warrant that you are at least the age of majority in your State or Territory of residence. Our
Site should not be used by anyone under the age of majority, and we do not knowingly collect data from anyone
under the age of majority.

Cookies and How To Block Them
We use cookies, this helps us improve the products and services we provide. Unfortunately, they are not the edible
kind! “Cookies” are data files that are placed on your device or computer and often include an anonymous unique
identifier. Cookies can also be used to analyse traffic and for advertising and marketing purposes. They do not harm
your systems and the HELP function in your browser will tell you how to restrict or block the cookies. For more
information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. If you use browser
settings to block all cookies, you may not be able to access all or parts of our Site.

Web Beacons
We may use web beacons (or clear gifs) on our website and in our emails. So basically when we send emails, we can
track behaviour such as who opened the emails, who clicked the links and collect information such as your IP
address, your browser or email type, we then put this information together to improve the performance of our
email campaigns and provide you with better and/or services specific to your needs. You will always have the ability
to opt out of any emails we send just click the link in the email that says “unsubscribe”.

Governing Law
This Privacy Policy and your use of this Site is governed in all respects by the laws of Australia.

Updates To Our Privacy Policy
Please make sure to check in on our Privacy Policy periodically, as we may update this Privacy Policy from time to
time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
We will always ensure that the current date of the Privacy Policy also known as the “Effective Date” is prominently
displayed at the very top of this Privacy Policy, so you know it’s the latest version.