Tag Archives: custom made fabric

Snippets: Chats With Creatives – Series 2, Snippet 4

Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today on snippets we are talking to Bianca from Bianca Smith Designs who creates artworks that are about empowering women and combine her love for theatre, ballet and beauty in a majestic and magical way. Her style is very unique and she creates a variety of artworks that translate across mediums.

biancasmithdesigns_snippets_series_2_image4Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

My name is Bianca, known affectionately by friends as ‘Bi’, which I also use to sign all of my work.

I’m a Graphic Designer and Visual Artist by trade and I am based in Adelaide. I’ve been a Graphic Designer for close to 20 years where I am able to use my flair for design, but my true passion is art, so over the past 10 years I have invested every moment I can into refining and developing my visual art skills. I love to draw, paint and create.  My utopia is producing art all day every day!

My art work always addresses the empowerment of women – almost a goddess status. Bringing together my love of theatre/ballet and beauty, I try to capture the strength and beauty of my characters in an almost theatrical way. I take inspiration from the novels that I read featuring female heroines as well as the inspiring women that I meet. My use of dramatic light and beautiful models assists in portraying the strength and resilience of women.

Drawing from my other love, fashion, I did a series of illustrative for Australian Fashion Labels. My works focused on capturing the strength and confidence of the girls that wear their clothing, whilst portraying the playful essence of the brand. By mixing monotone drawings with a splash of colour, I aimed to change the tone and strength, creating images of women who are powerful yet delicate. This is universally at the core of what I produce.

biancasmithdesigns_snippets_series_2_image2Where do you call home?

Adelaide

What 3 words best describe your creative style.

Illustrative, Modern, Contemporary.

Which part of the creative process is your favourite and why?

I love the conception of a piece of artwork.  The tumbling of images in my mind, which eventually form and crystallise from an idea, a concept, into a clear vision.  That vision then becomes an obsession, a desperate struggle to be formed with exact replication.  I obsess over sharing my image with precision and that drive continues throughout the process, that desire to replicate perfectly is a bitter, sweet scuffle.

How would you describe your work, and what influences your style?

Although my artistic style can, and does vary, depending on my life and surroundings, I’m also heavily influenced by fashion illustration and my own passion for clothing.  The textures, the colours, the cut, and the design all inspire me. I predominantly work in pastel and watercolour and although I create every piece of artwork by hand, I then use the finished original image, together with various digital techniques to create a series of pieces, combining my art with my design skills.

Fashion and women heavily influence my style. I love, love, love fashion, perhaps another personal obsession!

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What does a typical creative day look like for you? How do you stay on plan and organised?

After getting up at the crack of dawn to exercise and then get my kids ready and off to school, I usually start my working day with a much-needed coffee and the checking of emails. Unfortunately, the reality of life means some days I don’t leave my computer, but whenever time permits, I surrender to my obsessive desire to escape to my studio and create.

Depending on which stage in the process a piece of artwork is, you will either find me upstairs in my studio drawing life into an image or enhancing that original piece of art in Photoshop as I design something for my unique collection of diary covers, pillows, cards, and homewares.

I’m a deadline kind of a girl, it’s the only way I can stay on task. That’s why I love projects where there is an objective and a deadline. I thrive under pressure and produce my best work with adrenaline, conflicting priorities and a little chaos.

biancasmithdesigns_snippets_series_2_image7What would your dream creative project look like? Who or what is your dream project, client or job? Tell us about why you would love to collaborate with them and what you find inspiring about their work.

My absolute dream creative project would be working collaboratively with a ‘fashion house’ to illustrate their models and garments for window display and the associated promotional campaign.  Having unrestricted access to their design method, the inner workings of a label and seeing their creative process unfold would be nothing less than inspirational.  To then have the honour of representing that in art form, bringing that vision to life is my ultimate goal.

If you could spend a day in another artist’s studio shoes who would that artist be?

Kelly Smith of ‘Birdyandme’ fame, works with all the top fashion labels around the world and I’m a massive fan of her work. If I could be in her shoes for a day I would honestly be living my dream. Or Gabriel Moreno – who is an AMAZING artist overseas. He has a remarkable ability to capture the delicacy, strength, and sensuality of women in his drawings. They are just astonishing! I would love to even have a day in his studio to watch him work.

biancasmithdesigns_snippets_series_2_image6.jpgbiancasmithdesigns_snippets_series_2_image1What would you say is the biggest challenge when working for yourself ?

Staying positive about your work!

Social media can be a double edge sword as it both inspires and intimidates. It is full of people posting about their successes and digital platforms have a knack of focusing on the positives whilst minimising or eliminating the negatives, the sacrifices, struggles and setbacks.  It is easy to assume “their” life is perfect, easy, and unattainable when there a no posts about failure.

The truth is, for every success there has usually been many challenges, rejections, and disappointments. It’s important to learn from them all and allow it to fuel your growth, stretch you, and inspire you. I often question my skills and direction, but sometimes you just need to believe in yourself and your vision. And then of course practice, practice and practice some more until your craft is refined to its full potential.

If you could go back and tell yourself one hot tip or piece of advice when you started out what would it be?

Believe in yourself and follow your heart

What has been your proudest creative business achievement to date?

Doing an artist residency with Australian Fashion Labels. I worked from their creative hub in Adelaide City for 3 months, putting together a dedicate exhibition, which was then displayed in their store windows throughout SALA (South Australian Living Artist).

What projects or collaborations from last year stuck out, good or bad and what is coming up this year that you would like to plug!

The project that stood out for me last year was doing all the illustrations for the wine labels of an established winery in Mclaren Vale. They will be launching very soon, I cant wait to share them.

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biancasmithdesigns_snippets_series_2_image8You can follow what Bianca is up to: Website, Instagram, Facebook.

New Oliver Fabric

Lately we’ve been committed to finding gorgeous new fabrics that we can offer to all of our customers! After plenty of research, sourcing and testing we are very excited to announce that we have a NEW fabric! Introducing Digital Fabrics’ newest polyester fabric – the Oliver. For those looking for a new fashion fabric the Oliver is definitely something you’ll be interested in.

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The Oliver is a lightweight, 127 GSM Polyester Spandex blend (95% Polyester / 5% Spandex), which provides the fabric with a little stretch, making it a really comfortable option for fashion garments. Oliver has a bright white base with a matte surface, which results in strong colour reproduction when printing! The fabric is breathable, super-soft to touch and has an excellent drape.

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This fabric is ideal for fashion applications, especially for those designing easy to wear, relaxed garments. Oliver is perfect for dresses, skirts, tops, soft accessories and loose-fitting Activewear.

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Sample swatches of the Oliver are available now through our Sample Pack Order Form. If you’ve got an idea you think the Oliver might be perfect for, we’d love to hear from you!

Nailed It: Q & A Style Interview With Sarah Kalidis From Studio Onethirty

Nailed It. Creative business success story

Here at Digital Fabrics we love finding a new and interesting success story on a brand or business that is inspiring to the creative community. We thought it would be useful and informative to find out how these creative businesses nailed it, lessons learned on the way and tips they might have. We have asked them to share important “How to’s” and growth hacking tips for start-ups and emerging designers. Read it, get motivated and nail it yourself!

Today we are talking to Sarah Kalidis, the artist and designer behind Textile label and self-named bricks and mortar shop: Studio Onethirty. We will be chatting to her about how and why she began, what challenges she faces and what she sees for the future of her growing brand.

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Studio_one_thirty_nailed_it_10Tell us about your creative business, what do you create, how did it begin and where did the name for the brand come from?

Hello I am a textile designer, furniture designer and artist. The business began while I was taking time off as a new mum; I started drawing and painting in my down time. After trying to source fabric for homewares pieces, I found there was a lack in the market for something bold and playful, and at that moment I decided that I would create something myself. Thus began the transition from drawings to textile pattern.  The name ‘Studio Onethirty’ is where my studio first began; my home address number of 130. It would be a reminder of a humble beginning, and those few precious years being a new mum and juggling a new venture.

You began your career in interior design, what led you to start your own business and if you could go back and tell yourself anything what would it be.

After becoming a mum and taking time off, it gave me plenty of thinking and reflection time. I decided I wanted to forge my own path rather than help some someone else achieve their dream. Having my own business would give me flexibility of choosing my own adventure. It hasn’t been easy, as working solo from the beginning meant that all responsibilities were mine, and working on designs, prototypes, sampling; meant plenty of back and forth while carrying an infant around.

If I could go back and tell myself something, it would be not to stress the small stuff; things may seem difficult and every day you may feel like you are pushing up a very steep hill, but keep looking forward and try to remember the reasons why you took this path. The pure joy and satisfaction of creating your own collection is far worth it.

What did you learn through the interior design industry that has helped you with building your own brand and what skills are transferable?

Being an interior designer has definitely helped with conceptual development of the range, and I give myself a brief and manage all aspects of the product from initial sketch through to assembly. I not only see each piece aesthetically, but it is important that there is a relationship between form and function. Certainly the skills of being able to visualise a product from conceptual stage has helped. I have a vision right at the beginning of how the piece should look, and having the material knowledge allows me to liaise with different local artisans and collaborate on the manufacture process.

Studio_one_thirty_nailed_it_4You opened a bricks and mortar shop earlier in the year, a designer’s dream some would say. What were the biggest challenges in doing this and what led you to make the bold move.

Yes it is a dream move most certainly! And having only started the business a little over a year before, it was a very quick progression. However a store came up in my local area, in a lovely boutique little shopping strip, and it was a blank canvas. I thought what an amazing opportunity to provide locals with something unique and inspiring, and bring something different to the area. The space is my retail flagship store, and it also houses my art studio upstairs. I love that I can create pieces entirely onsite, and customers can visit to experience the whole design process.

Studio_one_thirty_nailed_it_9What do you love most about what you do, what does a typical day in the shop look like and do you ever miss elements your old job?

The thing I enjoy most is being able to design and create each piece myself. It is a real sense of pride to be able to introduce people to the collection and explain that the art, textiles, homewares & furniture are my very own designs. And they are proudly made in Sydney! A typical day in the store during opening hours, is working in-store serving customers, along with tending to emails, orders & social media. And if there is some quiet time I can work on some new concepts and art pieces. I do miss my old job where I worked with some fabulous people and clients, however having the opportunity to be creative in a completely hands-on way is a really lovely new direction.

What would your advice be to someone dreaming about opening a shop or creative space? Have you faced anything you didn’t foresee as a challenge?

Making the decision to open up a creative space is one that takes a lot of consideration. You need to have a clear goal of what you are setting out to achieve, and know the risks at hand. The retail market is not an easy during this economic climate, so you need to offer your customers a unique experience and a level of service that would make them want to return. The challenge I faced right at the beginning was educating the local community on the store concept. The site had been a beauty salon for over 15years, and not expecting a creative space in an area such as this; it took a little while for people to realise what Studio Onethirty was all about.

Studio_one_thirty_nailed_it_8As well as having a real life shop you also do the independent design markets, what do you think the main benefit of these are to Studio one thirty and what would your advice be to someone keen to showcase their brand at these events.

I love doing design markets! I feel that my products need to be experienced first-hand; and what better way to see a product than to touch and feel, and meet the artist themselves. My first ever launch to the public was at The Finders Keepers Market 2017 in Sydney, and over 3 days 20,000 people came through the doors! So the exposure my brand gained in the early days was incredible. Exhibiting at a design event is something I highly recommend when developing your brand. You will be exposed to a diverse range of customers, & gain feedback on your product that enables you to grown and adapt to the retail market.

What are your biggest inspirations and favourite materials to work with and is there a material or discipline you would like to work with in the future?

I love painting botanicals and native flora, and I do like to give my pieces a contemporary feel. It is all about colour and texture. I do enjoy working with linen as I love the organic feel of the fibre, and there is something about the way my designs translate to the cloth; it adds dimension to the artwork yet achieves a softness. I try to be eco conscious when developing the range, working with more recycled materials would be a great step.

How do you approach new work or designs, do you create for seasons or trends? In your experience is this valuable or do you prefer to follow your own path and see what comes naturally.

I prefer to follow my own path when designing pieces. My range is quite unique, and so it is important for me to keep inspired by external influences other than trends. I do feel that my work is a reflection of the season; I am often inspired by the natural environment, and so many of my artworks include colours that I am surrounded by at the time of their conceptualisation. It is generally a natural progression while painting and drawing.

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Studio_one_thirty_nailed_it_1What do you see for the future of Studio One Thirty, do you have any projects in the pipeline you want to let us know about? 

I hope that my pieces can continue to bring a smile 🙂 and one day I would love to see my upholstery fabrics in an amazing hotel somewhere fabulous, like New York or Paris. Dreaming BIG I know!

What is the best piece of business advice anyone has ever given you and if you can pass on any words of wisdom what are they.

One of the best pieces of advice was that you should believe in yourself and have the confidence in your product, as it will evidently show in the quality of work you produce. Words of wisdom would be to find something creative that you really enjoy, even if it is just a small hobby, and make some ‘me’ time to really enjoy it.

Studio_one_thirty_nailed_it_6Thank you Sarah! We loved having you as part of our Nailed It series.

You can follow what Studio Onethirty is upto: Website, Instagram

New Linen Deluxe Fabric

Have you been dreaming up projects or designs that would be just perfect for a super soft linen? Now you can bring those ideas to life as we have a very exciting new fabric to introduce to our Natural Fabrics selection – the new Linen Deluxe!

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Not to be confused with our very popular Cotton Linen fabric, the Linen Deluxe is a mid-weight 220GSM fabric that is 100% linen. It has a bright white base making it perfect for optimum colour reproduction when printing. We just can’t get enough of how our test print designs look on the fabric’s surface.

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The texture and drape of the Linen Deluxe perfectly embodies simplicity and elegance, whilst its softness makes it ideal for both furnishings and apparel. We think it would be ideal for shirts, blouses, pants, cushion covers, curtains, tablecloths and napkins.

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Sample swatches of the Linen Deluxe are available now using our Sample Pack Order Form. We can’t wait to see what you print on this gorgeous addition to the Digital Fabrics family.

Simple Repeat Pattern Tutorial For Beginners

It would be safe to say that most of us are creative, we might love to doodle, paint, and create collages. Whilst these are all wonderful and inventive practices, what if you wanted to start developing these crafts into textile designs but didn’t have the digital design software skills to get your file prepared for fabric printing. What we would say is “learn it’!  Learn digital textile design in small bites. Start slowly, from converting your art into a digital format and getting to know basic Photoshop tools. Everything new can be overwhelming, but if you take one step at a time and slowly build your confidence, you will get the hang of it in no time. Below are some simple steps that will help you prepare your art for digital seamless repeat printing.

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DIGITIZING – CONVERTING YOUR ART INTO A DIGITAL FORMAT

Start with an artwork painted onto a flat, one colour background that surrounds the artwork. For this tutorial we used a simple white plain background for the purpose of being easy, but any colour is fine.

To convert your artwork into a digital format you need to scan or photograph the artwork. Scanning at a resolution of 300 dpi is preferred. However, if you don’t have a scanner, photograph your artwork laid out flat, indoors with plenty of light (natural day light if best), holding the camera directly above the artwork, making sure there are no shadows of any kind interfering with the artwork.

CLEANING – DELETING UNWANTED ELEMENTS FROM AN ARTWORK

Open your artwork in Photoshop by selecting MAIN MENU > FILE > OPEN > CHOOSE YOUR ARTWORK FILE.

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Using MARQUEE TOOL select the object or image that you want to repeat.

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Now let’s bring the artwork or image that you want to repeat into a new document so you can start playing with it. While MARQUEE TOOL selection is active, (this will appear as ants running around the selected area) go to MAIN MENU > EDIT > COPY to copy selected area and FILE > NEW to open new document. NOTE: Photoshop is a very smart software. The area that you have selected will now determine the file size of the new document being opened. Click OK.

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Whilst in the newly opened document select MAIN MENU > EDIT> PASTE to bring your selected artwork into the new document. It should paste by default in the middle of the new document fitting artwork well within the new document space. Nothing should be cropped out or hidden from view.

Now to clean your artwork. If your white background is slightly messy or the texture of the paper is visible, you will need to clean this up, since whatever you see on the screen will be printed onto fabric. To quickly ‘deep-etch’ or in other words ‘clean-up’, select the layer that you just brought in.  Then select the MAGIC WAND TOOL. Change the tolerance to low (we selected a tolerance measure of ‘4’ but you might need to adjust this number as it is based on your artwork). Tolerance is the rate at which the same or similar colours are selected when using the MAGIC WAND TOOL. The higher the tolerance the more of that colour will be found and therefore selected within the artwork.

Make sure the CONTIGUOUS box is ticked, this will ensure that only space around your artwork is being selected, and not that which is inside or a part of the drawn objects. Now once everything is prepared for selection click on the white background to select it. You can see on the image below that only the white background area is selected. While it is selected hit the DELETE button on your keyboard. This will remove the white selected background.

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As you can see there is a little bit of another flower peaking through on the left side. Lets clean this up by using the simple ERASER TOOL. You can adjust the size of the eraser as needed at the top left of the screen. You can make the background layer invisible (this will then appear as little white and grey squares as seen below) to check that you have cleaned up all of the image. Simply zoom in to check the edges of your artwork and any potential unwanted marks left behind.

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ADJUSTING COLOURS

The image is now clean, but colour wise the artwork is not strong enough. To brighten and intensify the colours of the image select MAIN MENU > IMAGE > AUTO CONTRAST.

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You are almost done! To flatten your image select MAIN MENU > LAYER > FLATTEN IMAGE. All layers have now merged into one. Save the image as a JPG high quality file MAIN MENU > FILE > SAVE AS > SAVE.

Now you are done and ready to upload your file to print on to a fabric of your choice!

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REPEATING A PATTERN USING OUR FABRIC UPLOADER

Open the Fabric Uploader page.

Drag & Drop your image or click on the SELECT button to upload your ready to print artwork. Once your file is uploaded, you’ll be able to see it in the fabric preview window. You can scale your artwork up or down, simply by typing in and adjusting the artwork to the size you want.  Keep an eye on the DPI! This is the resolution and quality of your file. If your artwork is low resolution and is scaled up, the print result can be blurry.

Next step is to choose your Repeat type. This is the fun part! Play around with the different options and see how the variations impact your artwork in the preview window. Compare how the different options distribute your artwork across the width and the length of the fabric. Pick the one that suits your design idea best!

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Choose how many meters you wish to print simply by typing it into the quantity box and then select the fabric you want to print on. Remember that each fabric stock has a different width so be sure to check that the fabric you choose meets your needs.

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P.S. This tutorial is designed to be very basic. If you are still struggling to prepare your artwork files, we recommend you attend one of the workshops on offer at our Digital Textile Design School to help you nail those Photoshop basics!

Check your artwork repeats seamlessly with Offset Filter in Photoshop.

  • Open your file in Photoshop. Main menu > File > Open
  • Check size of your image. Main menu > Image > Image size. Take note of the pixel dimension (PX) at the full resolution size.

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  • Change the resolution to half of its value and take note of the changed pixel dimension. Keep these numbers handy as you will need them to offset your artwork. Don’t click OK at this stage, as you don’t want to change the resolution size, you only need the pixel information.

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  • Once you have pixel dimensions noted you can offset and check your file for seamless repeat. Go to Main menu > Filter > Other > Offset. In the open box enter that half pixel values that you have noted down. Select option Wrap Around and tick the Preview option, so you can preview what is happening to your artwork. The side edges of the artwork will now be visible in the middle and the middle will become the sides. In other words the artworks sides got folded into the middle.

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  • If your artwork in not in seamless repeat, you will see it in the middle of your artwork, through vertically and horizontally missed joins and miss matched lines. In some artwork this will not be obvious and you will need to zoom right in to the joining pixels to spot the issue.

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  • When your artwork repeats seamlessly, there is no miss matched lines and elements of the artwork flows seamlessly.

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If you are at the beginning of your textile and surface design journey you might want to consider our workshops and classes on offer or continue learning more online through our available tutorials.

Holiday Break

This year Digital Fabrics will be closed on 22rd of December and re-opened on 8th of January with a skeleton staff, production commencing on the 15th January 2018.

How about if you still want to order fabric? Don’t worry, we will be accepting all online orders during holiday to be printed when we are back in action in 2018.

After the holiday first orders will be due to dispatch on Wednesday the 17th January.

Stay smart during pre-holiday rush, don’t rely on couriers services, they are busy! If possible, arrange a pick-up of your order from our Marrickville studio, we will be happy to say Hi.

Digital Fabrics Holiday Break

CREATE YOUR OWN FABRIC CREATE YOUR OWN CUSHION COVER

To avoid pre-holiday stress and to receive your fabric before Christmas please note super important dates below:

Cut off times, if you require shipping

·         4th December – for Print and Make orders such as cushion covers, banners, scarves etc

·         11th December – All fabric printing orders that needs to be shipped and delivered before holiday. As much as we would love to, we cannot guarantee that orders submitted after this date will reach to you on time before Christmas.

·         12th December – last Express order for fabric printing or Print and Make orders

Orders for delivery, submitted after 15th December more likely to be printed and dispatched in New Year unless it’s an express order.

Pick-up orders cut off time

·         11th December Print and Make orders such as cushion covers, banners, scarves etc

·         15th December fabric printing orders

·         18th December last express order for fabric printing or Print and Make orders.

3 pm is our daily production cut off time, which means, if you placed an order after 3 pm, your order will be rolled over to the next day. Be that just an extra little careful when planning your fabric printing orders.

And as always, if you have any question, we are only a phone call away.

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happy x-mas

Palm Springs Competition Winner

Thank you to everyone who entered our ‘Palm Springs’ design competition, we had so many great entries and loved all the different design styles and mediums used to create them. It was a difficult decision choosing the winners but we are happy to announce them today!

The top Ten were chosen by you the public :

Palm_Springs_top_ten_ designs_banner_600_pixelswideThe team at DF have chosen the following designs as the 1st, 2nd and 3rd prize winners:

1st Prize goes to Tyago BK – This design was inspired by photographs taken of Palm Springs landscape and architecture.

2nd Prize goes to Sandra K Stewart – This design was inspired by it’s shopping district, vintage boutiques and fashionista vibe including the Coachella festival.

3rd Prize goes to Lang Matkovic – This design was inspired by a pastel coloured palette and the palms of palm springs.

Palm_Springs_winning_designs_bannerThe prizes are as follows:

Tyago BK

1st Prize $250 worth of custom printing and a 45cm x 45cm cushion with the winning design artwork on it.

Palm_springs_submission_tyago_bk_1st_prize_blogSandra K Stewart

2nd Prize $100 of custom printing and a 45cm x 45cm cushion with the winning design artwork on it.

Palm_springs_submission_Sandrakstewart_2ndprize_blogLang Matkovic

3rd Prize $50 worth of custom printing and a 45cm x45cm cushion with the winning design artwork on it.

Palm_springs_submission_lang_matkovic_3rd_prize_blogThank you to everyone who entered, we are always blown away by the talent in the designs. We shall of course do another one next year so keep your eyes peeled.

Stay creative!

DF team.

Snippets: Chats With Creatives – Series 1, Snippet 6

Snippets’. Chats with Creatives. Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today on Snippet’s we are talking to Margot Warre from Margot Design, a Sydney based Textile artist and designer with a passion for supporting Local and Ethical Production.

Margot Warre Design_digital fabrics_custom fabric_fabric printing 3Tell us a bit about yourself and what your creative practice is, how and when you began:

Creative practice for me is all about telling a story through my designs. That story will be carried all the way through the complete integrity of the design – where the designs are printed, finishing style and packaging.

I want to tell stories about the city I love. When I first started designing it was all about the trends in NY, London etc which didn’t resonate with me. I felt that my country and city is so unique that we didn’t have to look to others for inspiration it is all around us. Inspiration and stories such as uniqueness of Sydney summer, the beach on a winters day and more recently the beautiful Art Deco buildings all over Sydney.

After I have the realised the story – I start researching images, sketching, painting patterns sometimes in gauche, water colour, texta, collecting scraps of fabrics, paper – a real mixture of process, never are two collections developed the same way.

The sketches are scanned and then played with in illustrator and photoshop to create the designs digitally. I started designing my own range of textiles after years of designing for some of the industry leaders, such as Warwick Fabrics. I moved back to Sydney after living in Melbourne and began my own ranges.

Margot Warre Design_digital fabrics_custom fabric_fabric printing 4Which part of the creative process is your favourite and why?

Putting a concept / mood boards together, sourcing images that communicate your idea and colour palette. I could look for images for hours.

Which five words best describe you?

I have been told and don’t disagree: Energetic, Fun, Personable.

How would you describe your work, and what influences your style?

It has a very distinctive style, it not pretty style but handsome and I would hope reflects how we live in Australia.

Margot Warre Design_digital fabrics_custom fabric_fabric printing 5What does a typical day look like for you?

I am up early and generally do most of my work after a morning workout before heading to my “day” job.

What would your dream creative project look like?

I would love to work on a full collection of prints, weaves, knits, embroideries all made here in Australia and then work with an amazing photographer to shoot the collection.

Which other Australian designers, artists or creative people are you enjoying at the moment?

Loving what the Mirador team are doing with their textiles and knits

What has been your proudest achievement to date, creative or otherwise?

That changes, I had so many amazing moments working with Mokum and Warwick, travelling to international mills and textile trade fairs. But I do get a huge buzz when someone buys one of my designs.

Margot Warre Design_digital fabrics_custom fabric_fabric printingIf you could spend a day in another artist’s studio shoes who would that artist be?

Ahhhh that is SO hard – Sonia Dealunay

In another life what natural talent would you wish for?

I would love to be a dancer….. Another way of using my energy and being creative

If you could only use one colour in your work what would it be?

PINK! And all is shades.

Love your Locals:

City/Town/Village where you currently reside:

Sydney

Favourite spot for a bite:

Love Supreme, Oxford Street

Secret Inspirational spot:

Swims at Bronte pool on a winters day

Margot Warre Design_digital fabrics_custom fabric_fabric printing 2You can follow what Margot is upto: Website, Instagram, Facebook

Snippets: Chats With Creatives – Series 1, Snippet 3

Snippets’. Chats with Creatives. Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today on Snippet’s we are talking to Darren Church, graphic designer behind ‘Raw Inc’ a street design division based in Australia. Inspired by graffiti and street culture they design and create unique apparel, cushions and accessories.

Darren Church_digital fabrics_custom fabric_fabric printing The Snippety Snips:

Tell us a bit about yourself and what your creative practice is, how and when you began:

I’m currently based out in Penrith in Sydney’s lower Blue Mountains, but personally I enjoy the days out into the city and other areas I have to go, walking between stores and checking out what’s new on the streets in the graffiti scene catching up with shop owners.

How would you describe your work, and what influences your style?

I base 99% of our designs around graffiti and the classic sneaker culture, and we’re all about bold clean lines with fresh colours, using illustrations and different elements in photographs to create for that next cushion design. It’s our little niche and very different to what is out there in the industry.

We find people can relate to our different types of cushions, by bringing out what they grew up with a twist and purely for the love of the novelty of the item. We get contacted all the time by paint companies asking when are we going to do a cushion of their design.

Darren Church_digital fabrics_custom fabric_fabric printing 3What does a typical day look like for you?

Always finding myself sketching up new designs and redrawing artwork ready for print for clients. And always hunting around Sydney fabric stores to find that perfect fabric to match artwork being printed. Cutting and sewing up fabric for those store orders.

It does get chaotic sometimes and a little stressful but very satisfying and it’s worth it in the end to see people loving the products.

Darren Church_digital fabrics_custom fabric_fabric printing 6What has been your proudest achievement to date, creative or otherwise?

After many years of Managing retail stores here in Sydney and while living in the UK for 10 years, I got to the point of having enough and had to do something I enjoyed. So I studied Diploma in Graphic Design and a quick 12 month course in Screen Printing and realized I had so much to artwork and ideas I could do.

Now I have people coming up to me here in Sydney and in other states, that don’t even know me and treat me with a lot of respect. When we get emails weekly from European and US stores asking for order forms, it makes your day.

Darren Church_digital fabrics_custom fabric_fabric printing 5Tell us something people may not know about you

I’ve been doing graffiti since the late 80’s and I like to combine the elements and influences into my work and whilst living in the UK I studied fashion and design for 2 years.  It really opens up your eyes to how things are designed and so easily produced.

Love your Locals:

City/Town/Village where you currently reside:

Sydney West

Favourite spot for a bite:

I don’t really have a favourite food spot, I like to try new things all the time and sometimes catch up with friends for lunch or drinks and talk about new projects and ideas.

Secret Inspirational spot:

I’m always out and about in the city. I like to walk around the city and look at all the different graffiti, art, stickers, advertisements and t-shirts people wear, I carry around a little sketch book and I’m always stopping and sit down somewhere doodling ideas down.

Darren Church_digital fabrics_custom fabric_fabric printing 2You can follow what Darren is upto: Website, Instagram,  Facebook

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