Tag Archives: designer

‘Garden of Memories’ Textile Collection by Amanda Laing

It’s that time again where we introduce our newest feature artist in The Designer Project and we are so excited to announce that the wonderful Amanda Laing will be our designer of the month! Amanda loves to express things visually through colour, form and pattern. Her approach to her designs is organic, being inspired by the world around her. She hand-draws all of her designs, using a wide range of media from pen, watercolour, gouche and paint.

Amanda’s “Garden of Memories” collection was very much a collection inspired by her childhood memories of the garden, which was her favourite place to be. She would spend hours playing outside, in her own world, observing, sampling and imagining from the natural world around her; often creating weird posies out of just about anything that caught her eye. We are so thrilled that she has made a selection of her garden inspired designs available in our Fabric Shop!

Each of Amanda’s designs can be printed onto any of our fabric base cloths which means you can order custom designer fabric that’s tailored to you! Keep reading to find out more about Amanda Laing’s beautiful floral designs!

“Daisy Drop” is a simple but bold design using a combination of a large and small floral daisy motifs. It features smokey blues with a warm golden daisy pop in watercolour and gouache.

We would love to see “Daisy Drop” used for a summer dress or some loose flowy pants!

“Elodie” is a pretty little floral design with a warm colour palette of butterscotch and blush pink. It also has a few painted gold spots for extra sparkle hand painted in watercolour and gouache.

We think “Eloide” is such a delightful print for a lovely little dress to a pair of super cute pyjamas.

“Lace Mimosa” features a warm and spicy colour and is full of finely detailed, hand drawn floral and butterfly motifs. We think this would be perfect for a super cute summer dress!

“Lace Mimosa” would be great to use for some adorable bedding or other statement homewares.

“Petal Pink” is a sweet hand painted watercolour and gouache floral print in the prettiest of pinks with a pale pink background.

We think “Petal Pink” would be the perfect print for fashion garments like a long flowing skirt or kaftan.

“Rosie” pairs flowing hand painted watercolour florals against a deep, navy-blue background. We’re loving the contrast of the pinks in this design against the dark blues.

We would love to see “Rosie” used for statement cushion covers and tote bags!

“Rose Garden” is a delightful floral design with flower motifs in pink and gold tones. Each illustration hand painted with watercolour and gouache.

We think “Rose Garden” would be the perfect print for some beautiful napkins or a tablecloth, even perhaps some fashion accessories like ties and scarves.

All of our project ideas above are suggestions only as the sky’s truly the limit with Amanda’s beautiful collection! Each of Amanda’s designs can be found in our Fabric Shop, so head on over to be inspired for your next DIY project!

Cotton Poplin Fabric

This time on the blog we’re focusing on one our most popular fabric choices from our range of Natural Fabrics – the Cotton Poplin! Even if you haven’t printed on our Cotton Poplin before there’s a good chance you’ve seen, used or worn similar Cotton Poplin fabrics. It’s a first choice fabric fora variety of products, garments and homewares.

Our Cotton Poplin is a high quality lightweight 100% cotton fabric which is both durable and versatile, and has a maximum printable width of 140cm. This plain weave natural fabric has a smooth surface making it great for designs with intricate and fine details. It has a warm white base colour and a matte finish. The Cotton Poplin’s tight weave allows for good colour reproduction when printed.

When selecting the Cotton Poplin please keep in mind that some fading as a result of washing is normal for digital printing on natural fabrics. The fading often gives the Cotton Poplin a charming and soft ‘worn’ look. Fading can be minimized through the use of cold hand-washing and phosphate free detergent.

Cotton Poplin is 105 GSM and has no stretch. It has a crispness to its drape and holds it shape very well, making it ideal for fashion garments such as shirts, dresses, skirts and kids clothing. It is a particularly good choice for Summer fashion! The fabric is also a popular choice for pillowcases, napkins, displays and beeswax wraps. We’ve included some reference images below which

image via Pinterest

Sample swatches of the Cotton Poplin are available through our Sample Pack Order Form on the website. Contact us to find out if this fabric is a suitable option for a textile project you’re working on!

Nailed It: Q & A Style Interview With Stavroula Adameitis From Frida Las Vegas

Nailed It. Creative business success story

Here at Digital Fabrics we love finding a new and interesting success story on a brand or business that is inspiring to the creative community. We thought it would be useful and informative to find out how these creative businesses nailed it, lessons learned on the way and tips they might have. We have asked them to share important “How to’s” and growth hacking tips for start-ups and emerging designers. Read it, get motivated and nail it yourself!

We are back for 2019 and we have a fabulous designer to get your creative juices flowing and your mind ticking! To get the year going we are chatting to Stavroula Adameitis, the artist and designer behind the fabulous label ‘Frida Las Vegas‘ an Australian brand known for its bright colours, pop art themes and humorous work with a big kitsch kick and homage to the 80’s. We had the pleasure of asking her a few questions about how she is nailing it and what she has learnt along her journey so far.

Firstly, please tell us about how Frida las Vegas was born and how you came up with the very fun name?

The name ‘Frida Las Vegas’ was given to me by a dear friend when I unceremoniously signed up for an OKCupid.com profile some time in 2012 and didn’t want to use my real name on screen. I stayed on the platform for a grand total of 10 minutes before getting creeped out and leaving the online dating world forevermore but I noted the name ‘Frida Las Vegas’ had a catchy ring to it. I felt the combination of artistic feminine expression a la Frida Kahlo with a side order of tack-a-rama Las Vegas glamour really summed up who I was and what I wanted to express, so it was perfect to create work under this name a year later!

Your artwork is uber unique! What messages are you trying to share and what does your brand represent?

Thank you! My work is super nostalgic and reflects my personal obsessions with icons of popular culture, architecture, fashion and memory – many of which are distinctly Australian, which I feel is missing from the pantheon of Pop Art. Glamour and humour are central to the FRIDA LAS VEGAS ideology as these terms usually contradict themselves and I don’t think they necessarily should.

Visually, I’m interested in creating a universe that exists in its own timewarp, like a mash-up between art deco linework, 1980s Memphis Milano graphics and 1950s atomica. Ultimately my brand represents the self-actualising power of positivity, colour, confidence and humour.

Your colour palette is bold and bright, do you ever see this changing or is it integral to your work?

My colour palette is somewhere between a Barbie Campervan and a bag of mixed lollies and I can’t see this changing too much across mediums. I connect with bright colours on a deep level as they give me energy. If I ever use black as a major colour, I’m pretty sure will only be used as a background for multicoloured neon lights!

Do you work on Frida las Vegas full time? If so how did you make the transition and what experience have you found most valuable on the way? What advice can you give to fellow creatives thinking about making the leap?

Presently, I work freelance and split my time between clients, agencies and my own work under the FRIDA LAS VEGAS label. It’s all a juggle but I love constantly learning and evolving. There’s no roadmap through a career and I’m excited to see where the path twists and turns as new technologies and opportunities present themselves in the future. It’s important to stay open and flexible, regardless of your medium or industry.

Do you think you have a specific demographic, if so who are they and what do you think they love most about your work?

Anyone who appreciates vintage-inspired styling, a keen sense of humour and a love of colour is probably going to connect with my work. I’ve been told by customers that wearing FRIDA LAS VEGAS makes them feel fabulous and confident, which is the ultimate double-whammy compliment in my books and also the reason I do what I do!

Sydney is a BIG source of inspiration for you (obviously, because she’s fabulous dahhh-ling). Can we expect to see any work inspired by any of our other glorious Aussie cities?

I adore Sydney and feel incredibly inspired to call Sydney home, but am equally pumped to explore the mythologies, signs, symbols, faces and places of other Australian locales – especially the Gold Coast (so gloriously tropical and tacky!) and Adelaide always holds a giant slice of my heart, as that’s where I grew up and spent my first 25 years on the planet.

Who are your biggest inspirations and who tops your dream collaboration list?

I’d love to collaborate with Black & Gold or Home Brand, but this is definitely a pipe dream as they are both very elusive and exclusive! Fashion-wise, I love the work of Elio Fiorucci, Jeremy Scott, Thierry Mugler, Gianni Versace and 80s Barbie, amongst others. Cinema is also a massive passion, especially costume and set design – which is truly creative across the spectrum and allows filmmakers and their teams to construct entire ‘worlds’, something I find really appealing.

Ethical manufacturing is clearly very important to you (yass!). As another local business supporting the ethical fashion movement we’d love to hear what your motivations with this cause are.

Ethical manufacturing makes perfect sense. From a production perspective, it’s more efficient to foster relationships with local suppliers whom you can jump on the phone and workshop ideas with in the same timezone rather than dealing with overseas companies by email. My artwork celebrates Australia in all its forms, so it’s only fair my clothing truly reflects that celebration in how it is produced and constructed. I’m a big believer in practicing what you preach!

You recently entered the world of fashion with a product list growing fast! What led to you designing and creating these pieces and what might be next?

I’m always motivated to design what I personally want to wear and can’t find on the market. I’m not interested in trying to reach a mass audience, which gives me freedom to follow my instincts and design without boundaries. Presently I’m on the hunt for the perfect swimsuit that is fun AND flattering, with no luck from what’s on the market – so I’m working on making that happen!

What projects are on the horizon for Frida Las Vegas for 2019? Can you share any juicy plans or new product launches?

I’m working on an exhibition of neon and acrylic art that I’m MEGA pumped about, which is shaping up to be an extravaganza of extreme 80s glamour!

What is your advice for creatives at the beginning of their journey? Perhaps they are not sure on the product to create or the path to go down. If you could go back and give yourself advice, what would it be?

The best way to do is by doing. Skill up. Tool Up. Bar a few established professions, the concept of a career with a capital C is 100 per cent in flux right now – so stay ahead of the game with real, practical, hands-on skills that render you valuable and flexible for a changing world.

Find your own unique style. Don’t seek to emulate the work of one or two of your favourite artists. Instead, find inspiration from the random things that TRULY speak to you. Aim to ‘channel’ your influences rather than ‘copy’. Creating a style is all about how you mix up the mediums, styles, symbols and feelings of the things you love to create a product that is more cohesive than the sum of all its parts. Do this with your own personal flourishes.

Social media now consumes so much of our time and mental space, how do you manage this area and do you have any tips on how to stay relevant and fresh?

Social platforms are purposefully addictive by the nature of their interface design. With minimal ‘exit points’, it’s important to maintain boundaries with yourself and not get lost ‘in the scroll’. I strive to share my work in a tone that is authentic, relatable and not-too-serious. If a photo or video takes more than a minute to write a caption, I don’t post it because it means I’m probably thinking about it too much. Ultimately it’s important to not take social too seriously or let it define you – we are all human, not numbers!

As a business owner these days you have to have the ability to wear lots of hats, what is your favourite and least favourite hat to wear and why?

Posting orders at the post office isn’t my favourite part of the process but I’m trying to find beauty in the banal and see it as a chance to leave the computer and stop ‘n’ smell the (Cadbury) Roses!

Thanks Stav, what a fun and inspiring read!

You can follow along with what Stavroula from Freda Las Vegas is upto Website, Instagram,

Textile Collection Native Whimsy

The end of year break is almost upon us! It’s a time that feels undeniably Australian for many of us, with road trips to the beach, seafood on Christmas Day and the annoying song of a mosquito to keep you up at night. We let this drive our creativity for our latest textile range, and have produced a range of prints inspired by the uniqueness of Australian flora and fauna. We’re excited to introduce our last range of prints for 2018, our Native Whimsy Collection.

Sprinkled Gumnut

We feel like the magic of Christmas invited our inner child to take control of our approach to this range as were drawn to naïve, rounded forms, reminiscent of the images found in children’s books. This sweet illustrative style gave a soft finish to typically jagged plants and bushy animals.

Digital Fabrics_custom fabric printing_native whimsy_rustled feathers_3

Ruffled Feathers

Digital Fabrics_custom fabric printing_native whimsy_rustled feathers_4

Ruffled Feathers

The elements which feature in the Native Whimsy Designs were first drawn with pencil before being brought to life with watercolour paints. The inky textures of watercolours suited the sweet drawing style we has embraced. The hand-painted nature of the designs provides textural balance for otherwise simple motifs.

Sprinkled Gumnut

Native Whimsy pairs big bold colours, such as hot pink and emerald green with plenty of white negative space and earthy neutrals. The result is a set of prints which makes wearing colour, or introducing statement hues into the home, a breeze.

Eucalyptus

The Native Whimsy Collection is a celebration of the wildlife that doesn’t make the regular ‘animal print’ or ‘floral print’ cut. We’d love to know what you think of these designs and how you think they would best be used so get in touch! Prints are available in our Fabric Shop now.

Textile Collection Tutti Fruity

It feels as though we’ve been hit with a heatwave! & what better way to celebrate things heating up than with a fun new range of textile prints that simply scream Summer. For these designs we’ve been inspired by the beautiful simplicity of summer fruits. We are very excited to introduce our new Tutti Fruity Collection.

Creative inspo came straight from our green grocer, and we were really excited to create a range of playful designs that celebrated simple motifs familiar to everyone. The range includes a quirky minimal print, a tangerine dream and a seriously sweet statement print.

A mixture of acrylic paints and watercolours were used to create the artwork for this range, resulting in a range of interesting and juicy textures. The hand-painted nature of the designs gives the range a lazily elegant feel.

It wouldn’t be a summer fruits inspired range without plenty of colour, and our design team did not hold back. The collection features plenty of bold colours and primary brights in perfect contrast to ensure balance within the prints.

The Tutti Fruity collection has been designed as a celebration of enjoying the little things, and we must admit we are definitely enjoying the change of season. We love to know what you think these designs would be perfect for so get in touch. Prints are available in our Fabric Shop now.

Snippets: Chats With Creatives, Carmen Hui Illustration – Series 2, Snippet 6

Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today on snippets we are talking to Carmen Hui from Carmen Hui Illustrations, her drawings are detailed with a playful and fun Australiana theme and often feature botanicals and animals. Each drawing is a labour of love using layers of coloured pencil strokes and her style is unique and very distinguishable. Her designs can be seen across a variety of mediums including paper, jewellery, textiles and ceramics to name just a few and she also teaches workshops so she has lots of advice and knowledge to share with us!

Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

Hello, my name is Carmen and I am an illustrator focusing on animal and botanical pencil drawings. I started Carmen Hui Art & Illustration about 4 years ago after wanting a sea change from my job as a designer. I didn’t have a set plan when I started my business, I just participated in a few group art shows, a couple of local markets and then opened an online Etsy shop. It was a slow process but each little step gave me the confidence to keep going. Nowadays, my days are split between running my online shop, doing commissioned works, teaching drawing classes and attending design markets.

Where do you call home?

I live in sunny Marrickville with my partner Mat and my cat Miso.

What 3 words best describe your creative style.

Delicate, emotive and Australiana

What does a typical creative day look like for you? How do you stay on plan and organised?

Everyday is different and consists of juggling many hats. I start the week by prioritising what’s important and allocating time in the week to complete each task. I usually start the day by doing the less fun stuff such as admin, accounts and packaging orders. Then I will do more involved work such as planning and commissioned work.

What would your dream creative project look like? Who or what is your dream project, client or job? Tell us about why you would love to collaborate with them and what you find inspiring about their work.

I am in love with surface design at the moment and would love to see my designs on clothing and accessories. This is something that I have started dabbling in, but would love to collaborate with an experienced clothing brand and adapt my drawings into a small range of clothing.

What would you say is the biggest challenge when working for yourself ?

Being kind to oneself. Being your own boss can have many advantages and disadvantages. You are constantly thinking about your business and what more you could be doing, It is important to give yourself a break every once in a while and be happy with what you’ve achieved. I burnt out really quickly after the first couple of years working for myself, so this year I’m trying to slow down a little. It’s not easy, but I think I’m getting there.

What’s the best thing about being in the creative industry in Australia today? And on the other hand, what do you find most frustrating?

I think right now is the best time to be in the creative industry in Australia. People have a deeper appreciation of craft and great designs and are very supportive in helping small businesses to grow and develop. The growth of social media is also extremely helpful as it helps us reach people far and wide, something that is near impossible in the past unless you have a large marketing budget.

What projects or collaborations from last year stuck out, good or bad and what is coming up this year that you would like to plug!

The project I’m most proud of this year is my Everyday Bag designs. This was a passion project of mine and am so happy that it came to fruition. I’m hoping to slowly build on this and release more designs in the new year. In terms of collaborations, I have an illustrated plant pot design with Plernters, a range of Christmas cards and accessories that are about to be launched with La La Land, as well as some soon to be available wallpaper designs with Milton & King which I’m super excited about.

You can follow what Carmen is upto: Website, Instagram, Facebook.

Textile Collection Animalistic Innocence

This year’s big chill has had us dreaming of warmer climates, and in anticipation for sun drenched adventures and hot summer nights, our design team has been working hard on a new range of exotic prints for our fabric shop. We are very excited to introduce our new Animalistic Innocence Collection.

To create this playful range we we’re taking creative cues straight out of the Jungle Book, and wanted to create a visual narrative around the serene beauty of temperate forests, the thrill of being wild and the romance of being far away from home.

The gorgeous jungle inspired artwork for this range was painted using both inky watercolours and rugged dry brush techniques to create a variety of textures, line and form. It was important to maintain a naivety to the style of the design elements to give a sense of child-like wonder and curiosity.

Colour was central when designing this collection and a palette of luxurious greens, blues, golds and blush pinks were chosen. All of the motifs were then digitally manipulated and layered to create lush repeat patterns, full of interest and drama.

The Animalistic Innocence Collection has been designed to help you shake off those winter blues by taking you off the beaten path, so go wild for your next DIY textiles project and let our playful range of prints stir up some creative instincts. We’d love to know what you think these designs would be perfect for so get in touch! Prints are available in our Design Library now.

Nailed It: Q & A Style Interview With Megan Mckean From Mckean Studio

Nailed It. Creative business success story

First up in this new series is Megan Mckean from Mckean Studio, an inspiring design label based in Sydney who create colourful, fun travel keepsakes with a modern twist.

Tell us about your creative business, what’s it all about and how did it begin?

McKean Studio is a design label with a focus on contemporary souvenirs. We’ve been running our business for almost 4 years now, and it came about after working on some passion projects to soothe the post-travel blues! Inspired by our time spent holidaying around the world, our pieces are a modern take on travel keepsakes.

Do you work on Mckean Studio full time now?

I work full time in McKean Studio, and am coming up on my 1 year anniversary of full time self employment! It’s been a rocky road for retail in the past year, but an interesting challenge in diversifying my skill set and exploring other avenues that I might not have otherwise considered. It’s been really great to have the time to focus more on what I’m passionate about, and try out so many different projects.

If so, how long did it take you to get to that place and what advice do you have on career transitioning for creatives hoping to do the same.

I’ve been really fortunate with the timing of all my transitions, and each stage of change in the business has come about quite organically. I was working part time on McKean Studio and part time in a retail role for several years after studying, and this was perfect as it allowed me to create for McKean Studio without huge overheads or financial commitments (and still bringing in enough income to pay my rent each week). Having the flexibility of a casual position alongside the business also allowed for travel, which has been really vital for both my inspiration and product development. I think everyone finds the groove that works best for them, and there’s certainly no shame in having a ‘day job’ or part time role if it facilitates the creative work you want to be doing.

What goals do you think are important to achieve before you can make that leap?

For me, making the decision to go full time in my business was mostly influenced by time; I was down to just one day per week in my previous role, and finding that I still wasn’t able to fit everything I needed to into my week. I had a couple of years of business data to look over and ensure that it was going to be sustainable, so eventually just had to bite the bullet and make the jump!

With your experience in mind, would you recommend to jump full steam ahead into a business giving it your full energy, with big intentions right away or would you suggest doing it slowly and giving the business time to grow before making the leap?

I think if the opportunity is there to grow the business slowly and steadily, then I tend to lean more towards ‘cautious optimism’ and continue on that path. But at the same time, you can’t leap a chasm in two jumps, so it comes to a point where you’ve just got to make a decision. I always told myself that if the worst happened and I wasn’t able to sustain the business, then I’m still totally employable and can go and work elsewhere!

Manufacturing is a complicated process, there are so many angles to consider. Do you have any disaster stories? If so, what did you learn from that experience?

There are no major disaster stories, but plenty of ‘face-palm’ moments and frustrations at not always being able to achieve the end result I had in mind. I’ve worked with such a wide range of materials and manufacturing processes, between handmaking myself, local production, and offshore production, and have learned that sometimes trial and error is the only way to figure out what’s best! I’ve had some annoying communication errors with international suppliers that have meant the quality of a product isn’t where it needs to be (even just simple things like a print resolution not being high enough for the product) and other projects locally that I’ve sunk a LOT of money into but haven’t been able to find an affordable solution for the final production. I’m still working on that one! 😉

What is your advice on working with manufacturers for those who are just at the beginning of their journey?

Local is best wherever possible, there’s nothing better than being able to problem solve in person, or communicate directly with a business who knows exactly what the problem you’re having is, and how to solve it. I would always say it’s better to start small and closer to home, until you’ve got a better understanding of the processes and the outcomes to scale up from there.

You do a lot of the trade shows and big markets such as Finders Keepers and the Big Design Market. What are the biggest benefits other than sales that you think come from attending them as a brand?

We don’t do any trade shows, only a couple of the big markets each year, and it’s such a great chance to get to spend time with our customers and chat directly with them. We get invaluable feedback from this face to face contact (even just on colour choices, or product suggestions) and it’s always lovely to chat with our audience and trade travel stories!

If you were to start your creative journey all over again, would you begin differently and what avenue you would take to accelerate your venture, if any?
I’ve been incredibly fortunate to have had my creative journey run quite smoothly, so the only thing I would change if I could go back in time would be to tell myself to chill out a little bit! I’m a big worry wart when it comes to future planning, and wish I could have been a little more relaxed about trusting the timing. So many great projects I’ve been able to work on have popped up out of nowhere, and there’s no amount of planning I could have done to have made them happen. Even the books, which are such an important part of my career now, I had no plans to pursue at the time I was approached by my publisher. It was a wonderful, serendipitous meeting and something that I was able to find a new passion for and work into our range perfectly.

We saw that you have been nominated for small publishers Children’s Book of the Year, which is pretty impressive! Do you have any exciting projects coming up that you can tell us about?

I’m so delighted to have long listed for an Australian Book Industry Award, and I’m still pinching myself! Working on the books the last 2 years has been such a different way of working and a great brain stretch… so keep an eye out for something new in that category later in the year!

You have travelled the globe soaking up souvenir inspiration, where is on your list for the future and could you ever see yourself living somewhere other than Australia?

I am always dreaming of living overseas, and we’ve been so fortunate to spend time in some beautiful cities all around the world. I’d love to live in New York one day, or retire early in Palm Springs (or live bi-coastally between the two!). We also often talk about moving to Sweden, so you just never know! We love Sydney for now though. We’ve got some other travel coming up this year to Japan, but after that we’ll see where the wind blows us!

Tell us something people might not know about Mckean Studio.

I think something that people don’t always know about McKean Studio is that everything is made/designed by just the two of us! I do all of the illustration work, and handle all of the production down to packing and sending out every order. People often think we’re a much bigger operation than we are, and I always chuckle when we get work experience and internship requests (as flattering as they are!). Our Mini Cities are entirely handmade and hand painted here in Sydney, and all of the new pieces are connected and work-shopped for quite a long time before they’re produced.

You can follow what Mckean Studio is upto: Website, Instagram, Facebook.

Snippets: Chats With Creatives – Series 1, Snippet 7

Snippets’. Chats with Creatives. Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today on Snippet’s we are talking to Dawn Tan. Melbourne based artist, soap maker and teacher who’s colourful work is inspired by travel and grocery shopping among other things..

Tell us a bit about yourself and what your creative practice is, how and when you began:

Hello! My name is Dawn Tan and I’m an artist, soap maker and teacher! As a young child, I’ve always loved art and knew I wanted to pursue and art career. I guess being terrible at everything else apart from art, helped me discover that being creative was my thing. Hah! I discovered teaching many moons ago, while doing research for a children’s book I was creating and I ended up falling in love with it! To me, being able to teach and share my love for art – that’s simply the best so I just keep doing what I do! Our world needs more art so the more people share, the merrier!

Which five words best describe you? Funny, dreamy, kiddy, happy and hmmm.. CLUMSY! (The kids often have to catch my flying paintbrushes!)

If you could spend a day in another artist’s studio shoes who would that artist be?

No doubt, Quentin Blake. He’s my number one art hero and I absolutely LOVE the way he paints and creates. If I could watch him on you tube all day, I could definitely use a visit to his studio!

In another life what natural talent would you wish for?

To fly! Although I must say, I’m pretty scared of heights. Actually no. Scrap that. I’d love to be able to blink my eyes and teleport. I looooove traveling but hate the flying part. I get all anxious like a headless chook. So to be able to teleport (for free!) – that’d be super awesome. This way, I can go visit whatever place on earth I’d wish to go and I can get so much more inspiration.

Love your Locals:

City/Town/Village where you currently reside:

Sunny Yarraville in Melbourne.

Favourite spot for a bite:

Corner store, Goje for the best, healthy yoghurts!

Secret Inspirational spot:

Pompello – My local green grocer. Haha! It’s a tiny little spot but it’s such a happy place for me. I find so much of my inspiration through grocery shopping.

You can follow what Dawn is upto: Website, Instagram, Facebook

Create a strong identity for your brand through Fabric Print and Design

We live in a hyper-visual world, where imagery dictates your rating. The increasing need to have a positive impact on sales especially high in a vast and competitive design world.

That is why print design is becoming an increasingly utilised tool in any designer’s tool kit, be it swimwear, stationery, fashion, brand or home wears designer. Print designs, surface design, patterns they called different but carry same purpose, is to capture people’s interests in instant, unifies the design collection and creates point of difference from other brands.

For example Tigerlily always been known for they boho and travel inspired prints and easily recognised in Australian fashion market.

Say, We Are Handsome and beautiful swimwear with stunning photographic print design are evoked.

But what if to take print and fabric a bit further? Doesn’t this collaboration open more door? There are so many ideas and product that can be created with using fabric as a base medium. Don’t think of a fabric as a cloth on a roll.

Would be a wedding invention a luxurious idea to make your invitees fill extra special and setting the tone of your weeding?

Fabric packing is very unique concept too, wrap your product, or even how about envelops or business cards?

To archive all the above ideas is a breeze now days. We live in the new era of digital printing technologies. Fast, cost efficient, ecofriendly they opens doors to the craziest creative projects!

That is why we are in love with digital fabric printing!

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