Tag Archives: designing fabric

Nailed It: Q & A Style Interview With Roberta Montorfano From Betta Design Studio

Nailed It. Creative business success story

Here at Digital Fabrics we love finding a new and interesting success story on a brand or business that is inspiring to the creative community. We thought it would be useful and informative to find out how these creative businesses nailed it, lessons learned on the way and tips they might have. We have asked them to share important “How to’s” and growth hacking tips for start-ups and emerging designers. Read it, get motivated and nail it yourself!

This time we have a Sydney based Textile designer to get your creative juices flowing and your mind ticking! We are chatting to Roberta Montorfano the artist and designer behind the Textile Studio: Betta Designs, a brand that is full of bohemian delight and florals to swoon over. She is also one of our workshop teachers!

We had the pleasure of asking her a few questions about how she is nailing it and what she has learnt along her journey so far and what she plans for the future of her business.

Who is behind Betta Designs Studio– tell us a bit about who you are, what you do and what services does Betta Designs offer?

Hello, my name is Roberta – I am a dreamer, pattern lover, artist and full time textile print designer!

My background is half Mexican – from my mothers side; and Italian- where I was born and spent most of my life. I have always been a curious soul wanting to see the best and colourful side of life, trying to find the best way to communicate myself and who I am through art and patterns (that you can also wear if they are textiles!!)

With Betta Design we offer collections of exclusive textile prints services:

– Collections of exclusive designs ready to go prints in high resolution Photoshop files.

– Custom design for any particular print idea and request

– Creation of different colorways and print manipulation

– Mood boards and trend research

– open to any artistic collaboration ideas

What did your creative journey look like and how did you begin designing textiles? At what point did you start your textile studio ‘Betta Design Studio’?

My journey with Betta Design has been very natural, looking backwards I can see all the dots connected to each other.

I have always wanted to have a pencil in my bag to draw and colour something since I was young; art and anthropology have always been my favourite subjects at school and when I had to choose my University career I decided to keep art as a ‘hobby’ and studied ”languages and cultural mediation” (dreaming of becoming a some sort of National Geographic photo journalist).

While I was trying to study Chinese I found a job opportunity as a sales rep for a textile studio in my hometown, which required me to travel a lot around the world (Brazil, Japan, USA, China, Europe…) When I soon after realised what I was selling and how inspiring and creative was the textile design world I automatically pursued my textile design career as well. So after working for a very well-known local print studio in Italy for few years, I decided to challenge myself: travel and move to grow and learn and seeking new dreams.

Betta Design Studio was born in my room in Bondi in 2014 after a strong desire of sharing my passion for pattern and print ideas, art and textile.

You have a very interesting background and heritage, do you think you can tell us about this and how this has inspired you and in what way do you believe it has translated into your work across the years.

My background is very interesting, two countries that have such a strong art identity:

I grew up surrounded by colours, patterns, textile. I come from Lake Como that used to be the Italian capital of silk, my dad has always worked in textile producing made in Italy silk scarves and ties. Our house was full of Mexican art and style and handmade beautiful traditional designs, it has been always around me.

I have always felt so lucky to be who I am and to be born from such a rich mix of roots.

My strong curiosity for art and the desire to create combined with my passion for travelling and exploring art and cultures brought me into textile and my passion grows every day more and more.

What does a day look like in the Betta Design studio? Do you have a routine to follow or do you work in a more ad hoc way?

It’s very hard to describe what a typical Betta Design day looks like because it really depends on what is going on. Let’s say that Betta Design never stops even at night, a bit unpredictable each day because there are so many tasks and exciting things to do every day: finding new ideas, preparing files, creating new prints, lots of admin sometimes, resourcing new projects, new opportunities, traveling and showcasing our designs around as well as painting and drawing and colouring the world with patterns!

This is what typically happens in a day but I have to say that at night is when I am more productive and full of ideas (it’s 12.52am right now!)

Florals and botanicals are clearly a huge inspiration to you, was this always the case and where do you get new inspiration from?

Styles can change from day to day, when an inspiration or a new idea comes you can only follow it. I love to change a lot: animal prints, bohemian, borders, florals, abstract prints, a bit of geometrical sometimes, tropicals.. there are infinite ideas in our minds!

Actually florals are not my best style. I love drawing florals, especially botanicals or watercolours but I am more a bohemian type. I like to design different sort of style depending on the request, the trends and ideas. But my soul is gyspy, so ethnic and bohemian prints are my favourites!

Obviously I love drawing florals, that’s why we run the Floral Workshop together!!

What does your creative process looks like? Can you take us through your design development steps and which is your favourite and why?

There are different ways I develop a print, a creative process is quite personal and different from each textile designer.

Betta Designs never stops – my eyes are everywhere I can see patterns all around me: it could be watching a sunrise, on the bus, walking around the park full of trees and flowers, at the market or looking at a tile outside your friend’s house. Inspirations can come from anywhere!

I remember one of the first print I created it was in my first or second collection: a water effect digital print. Very bright and vibrant and blue! I started from a photo that I took during a coastal walk in Tamarama, a photo of perfectly smooth waves from the top of the rock. I still remember that moment, the perfect combinations of shades of blues and whites. Then I got home and I started playing with it in Photoshop and I created a print that I called ‘Splash’ (I used to give actual names to my prints). That print was sold to a great swim local label.

This is my favourite part of the design development process – The natural one, when the idea just comes by itself and you create something that is new and interesting.

Going back to your question I was getting too emotional; whenever the inspiration comes from (a catwalk trend or a picture you took from a flower on your balcony) the design process is quite standard:

– Creation and preparation of the elements. This is my favourite step, usually the most creative one. Drawing and preparing the elements, choosing colours and movement.

– Designing the print: display the elements and put them in repeat. This is the most “technical process”.

– Try different colorway options and check the file at the end.

Can you share your go to online resources for textile design trend research and inspirations?

I tend to use more books for inspiration but as in online resource I manly keep myself updated on trends on wgsn.com on weconnectfashion.com and blogs, I use Instagram and Pinterest to share and get inspired.

You are represented at some of the international textile trade shows, what goes on at the shows and what do you get out of them.

Yes, we have tried some trade show, the most recent one was the London Print Textile Fair. Trade Shows are a great opportunity to connect with other customers and it’s a window for new opportunities and to grow. We are also represented by agents in Australia, US and Europe.

If you were to start your creative journey all over again, would you do something different and if so what would it be?

You know when they say “it was meant to be”? – I strongly believe that we have a path to follow and mine led me here where I am now. So no, I would not change a single thing of what I did so far. Textiles is more than a passion and is a way of living. My creative journey has been very natural for me and I hope I will always stay as exciting and inspiring as it currently is every day.

What skills do you think are necessary to have in order to become a textile designer that specialises in developing fabric prints for the fashion market?

– Definitely a strong passion for patterns and colours

– love to create and drawing skills

– strong eye and observation skills to constantly look around yourself and always inspire and get inspired

– strong knowledge of Adobe software (Photoshop, Illustrator, InDesign..)

– lots of patience and determination to keep believing in yourself and your art because it’s worth it!

What words of wisdom do you have for others wanting to do what you do?

It’s not an easy industry like many other creative carriers. It’s challenging to constantly be creative and share hoping that someone else will like what you have drawn (and eventually wear a dress with your design).

So many times I have asked myself what I was doing and why, but I could never stop because my imagination was bigger than any fear of failing. And failing is actually a good thing sometimes. Whatever your passion is just follow it, it’s never going to be wrong as long as it makes your soul smile.

“Creativity means enjoying any work as meditation; doing any work with deep love.”

What would you like to see in the future of Betta Design Studio, any dream collaborations, projects or ideas that haven’t come to life as yet?

In the future of Betta Design I can see so many things that I don’t even know where to start. So I try to stay optimistic while trying not to overwhelm myself with expectations either. I would love Betta Design to keep learning and keep sharing prints around and get inspired by collaborating with different people and projects hopefully around the world and I will do my best!

Thanks Roberta, what a fun and colourful read full of inspiration.

You can follow along with what Roberta from Betta Designs is upto Website, Instagram, Facebook

Polyester Canvas Fabric

Canvas. You’ve definitely heard of it but what is it used for? We’ve put together an article that gives you some insight into the specific Polyester Canvas fabric that we use; covering its specs, digital printing characteristics and recommended usage! Keep reading to find out why this fabric is one of our most popular choices from our Fabric Range.

Our Polyester Canvas is a premium canvas fabric and is 100% polyester, highly durable and has a maximum printable width of 147cm.

Polyester Canvas is a plain weave fabric with a smooth and consistent texture. It has an optic white base colour ensuring high quality colour reproduction for dye-sublimation printing. This fabric is an excellent choice for designs with bold and dark colours with vibrant and rich printing results.

This heavy duty fabric is 300GSM, water resistant, easy to care for and has no stretch. Our Polyester Canvas is incredibly versatile and can be used for soft furnishings, upholstery, cushion covers, handbags, tote bags, back packs, commercial displays, wall hangings and photo mounting. This commercial grade fabric is a particularly good choice for interiors. We’ve included some examples below of the types of projects that our Polyester Canvas would be perfect for!

Sample swatches of the Polyester Canvas are available through our Sample Pack Order form on the website. Got a project in mind but not sure if this fabric is suitable? Get in touch and we can help you determine the best choice for you!

Textile Collection Wildflower

It’s that time again – our design team has been busy working to deliver new range of textile designs for our Fabric Shop that delight and inspire. Having focused solely on digital methods to create designs for our previous launch we’ve returned to hand-drawn and hand-painted motifs, texture and line for our latest range. Introducing our Wildflower Collection.

Once again we found ourselves being inspired by nature. It’s hard not to be when it still feels like Summer in Sydney. Our research began by collecting imagery of picture perfect gardens and the creatures that lie within them. These were then used to start drawing and painting interesting forms and surfaces.

From the variety of motifs drawn, a selection of watercolour elements were chosen to develop further for the range, with detail rich designs being an area of focus. We wanted to create a range of prints where the designs could work on their own as well as complement each other when used together. By choosing the unifying feature of watercolour motifs across the range we knew we could be experimental with colour and still create a balanced and harmonious collection.

The Wildflower Collection plays with primary colours throughout the designs, with warm and cool variations of reds, yellows and blues being seen throughout. This balancing of undertones and vibrant colours results in a fun range of designs perfect for those who love to make a statement by mixing and matching bold prints together. We’ve included some reference imagery below that show not only designs comparable to those in this collection, but also those that celebrate the art of clashing prints.

image via Pinterest

The Wildflower Collection is full of dramatic colours, textural hand-drawn elements and motifs that feel both ‘naughty and nice’. Whilst ‘Viper Sun’ and ‘Tea Party’ are best suited for fashion rather than homewares, ‘Eclipse’ and ‘Zephyr’ can definitely work well for both. We’d love to know what sort of applications you think these designs would be perfect for – so get in touch! Designs are available in our Fabric Shop now.

Snippets: Chats With Creatives, Textile Designer Molly Fitzpatrick– Series 3, Snippet 2

Snippets. Chats with Creatives

Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes print designers tick.

This series we are focusing on textile designers as our creatives to get into the nitty gritty of the thing we love the most, textiles and surface design! We have asked a different set of questions relative to this and as always we hope to inspire others by sharing snippets of these creative stories.

Today we are chatting to Molly Fitzpatrick, a USA based textile designer who has designed for a wide variety of clients and products including major airlines, home furnishings, and baby accessories. She also works as a textile design consultant assisting with manufacturing and production needs as well as being the Founder and Creative Director of DittoHouse – modern, bold textiles for the happy modern house.

Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

My name is Molly and I own DittoHouse, a textile and surface design company based in Cleveland, Ohio, USA. My company got its start when we welcomed an adorable baby boy into our family four (almost five!) years ago. I quickly learned that comfy cozy blankets are an essential part of every happy house; blankets for the baby to play on, for our visitors to snuggle under, to throw an impromptu picnic in the back yard! Not only is it essential that our blankets be so cozy, but they must look at home in our happy modern house.

Where do you call home and what is your favourite thing about where you live?

My hometown is Cleveland, Ohio. I live with my husband and kids in our bungalow that we’ve redesigned together. We made the inside open and bright, with clean and modern lines. Will (my husband) has done all the work himself! My favourite part is my office/studio space, which is on the second floor. He created a walkway with a balcony to make it into a loft. It’s got lots of fun design details to facilitate creativity (built-in bulletin boards, lots of storage space, and a fun hiding spot for our kids to play in, too).

What 3 words best describe your creative style.
Rhythm, bold, colourful

Tell us a bit about what kind of studio, space or practice you run? Do you sell online or license your prints, do you do commissions or lots of freelance and what do you like doing the most?

I have three facets to my business: I work as a textile design consultant where I give creative direction to manufacturers on their textile products, I license my textile designs to companies, like CB2, and I have a product line of home textiles called DittoHouse.

Tell us about how you get your creative juices flowing, what is your process? Do you have a source of inspiration you want to share with us?

I love looking at my favorite textile designers and optical artists of the ’50s and ’60s for inspiration. Anni Albers and Gunta Stolz are two of my favorite textile designers. I love the optical art of Julian Stanczak and Richard Anuszkiewicz.

When designing a new collection or set of work what is your process and how long might you spend on this?

I like to work late at night when my kids are asleep – distraction free! When I’m working on a new collection, I usually focus on a specific idea that I want to put energy and love into, and something I feel is important to share with my audience. My most recent collection is inspired by one of my heroes, Malala Yousafzai, and her calling to empower girls through education. I hope to illustrate hope, power and light through my current designs.

What has been your proudest creative business achievement to date?

Generally speaking, I’m so proud that I am able to do the work I love to do, and am able to support my family with that work. Specifically, I still get really excited every time I see my designs in publications!

What advice would you give an aspiring textile designer in today’s challenging and competitive environment? Are there any resources you would recommend or websites that you couldn’t live without?

Do things you love! Give yourself challenges to keep yourself creating, and making new designs as often as possible (daily or even more). Make the things you wish someone else would make – fill the space and the need for things that only you can create, with your own special vision!

What would your dream creative project or collaboration look like? Tell us about why you would love to collaborate with them and what you find inspiring about their work.

I would looooooooove to create designs for Ikea! I really respect that Ikea has a intentional sustainability component to their company mission, and they are a retailer that I use and enjoy in my own home.

You can follow what Molly is upto: Dittohouse Website, Molly Fitzpatrick Studio Website, Dittohouse Instagram, Molly Fitzpatrick Studio Instagram.

Waratah Fabric

Lately on the blog we’ve focused on writing about any new fabrics for printing we’ve introduced to the Digital Fabrics range. Whilst we’ll continue to write these fabric introductions, you can also expect us to write up on some of our old favourites, to help keep you familiar with our complete Fabric Range for printing and make the right selection for your next textile project!

This time we’re brushing up on a long standing Digital Fabrics favourite – Waratah! Our Waratah is a 100% polyester fabric which is highly durable, easy to care for and has a printable width of 147cm.

It is a twill weave, medium weight fabric with a bright white base and slight sheen to its surface. Waratah’s composition and finish provides excellent colour reproduction when printing, making it perfect for designs with vibrant and deep colours!

Waratah fabric is 200 GSM and has minimum stretch meaning it holds its shape very well. This makes Waratah fabric an ideal for homewares applications such as cushion covers, tablecloths and wall hangings, as well as marketing collateral such as banners and signage. We think it’s such a great choice for interiors we’ve chosen Waratah as the standard choice for Digital Fabric’s Custom Cushion Cover Service!

Interested in Sample swatches of Waratah fabric are available through our Sample Pack Order Form. Get in touch to find out if this fabric suits your upcoming project!

New Chevy Fabric

We have another very exciting addition to our fabric range which we are dying to introduce. Please meet our newest polyester fabric, the Chevy! We think this will be a particularly exciting launch for those with budding summer fashion projects!

Chevy is a polyester / spandex blend (92% polyester / 8% spandex) which provides the fabric with a little stretch. The small amount of stretch provides the fabric with some give, making it a really comfortable fabric to wear.

The fabric has an off-white base, with a chevron weave and a matte finish. The fabric’s composition and finish, results in strong colour reproduction when printed, making it an excellent choice for projects with bright and deep colours.

Chevy is a mid-weight 170 GSM fabric that is both durable and smooth to touch. Chevy is ideal for fashion garments designed to have structure to their form, whilst still being super comfortable to wear. We think the Chevy will be perfect for light suit jackets and blazers, bomber jackets, pants, culottes, shorts, skirts and dresses.

Tata Naka

Vogue Spain

Markus Lupfer

Whilst we think this fabric is most suitable for fashion applications, it’s durability, printed colour results and resistance to creasing would also make it a great choice for some interiors and events projects, such as tablecloths and banners.

Sample swatches of Chevy are available now through our Sample Pack Order Form. Get in touch with any projects you think our Chevy would be great for!

Textile Collection Animalistic Innocence

This year’s big chill has had us dreaming of warmer climates, and in anticipation for sun drenched adventures and hot summer nights, our design team has been working hard on a new range of exotic prints for our fabric shop. We are very excited to introduce our new Animalistic Innocence Collection.

To create this playful range we we’re taking creative cues straight out of the Jungle Book, and wanted to create a visual narrative around the serene beauty of temperate forests, the thrill of being wild and the romance of being far away from home.

The gorgeous jungle inspired artwork for this range was painted using both inky watercolours and rugged dry brush techniques to create a variety of textures, line and form. It was important to maintain a naivety to the style of the design elements to give a sense of child-like wonder and curiosity.

Colour was central when designing this collection and a palette of luxurious greens, blues, golds and blush pinks were chosen. All of the motifs were then digitally manipulated and layered to create lush repeat patterns, full of interest and drama.

The Animalistic Innocence Collection has been designed to help you shake off those winter blues by taking you off the beaten path, so go wild for your next DIY textiles project and let our playful range of prints stir up some creative instincts. We’d love to know what you think these designs would be perfect for so get in touch! Prints are available in our Design Library now.

Snippets: Chats With Creatives – Series 1, Snippet 9

Snippets’. Chats with Creatives. Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today on Snippet’s we are talking to Sara Johnson, the artist behind ‘Travelling Alice’ a printmaker based in Sydney who designs and prints her own fabric before making it into unique accessories.

The Snippety Snips:

Tell us a bit about yourself and what your creative practice is, how and when you began:

Travelling Alice is a range of hand printed travel accessories, made in my Sydney Studio.

I studied Fine Arts just out of High School as I just wanted to Draw, while there I learnt Printing (wow ) I could turn my drawings into prints.

At nineteen I got the opportunity to volunteer in India for three months, and this is where my love of fabrics and Crafts came from and of course my travelling obsession began, seeing all these amazing artist, crafts people. Traveling Alice Started from a need to make light weight and colourful travel accessories for myself and friends. I am such an organised traveller I like to pack things so they are easy to find but of course they have to look good as well.

Which part of the creative process is your favourite and why?

Drawing drawing and drawing. My Mum is a sign writer so I have always been around pencils, pens and brushes my whole life so it feels as natural as eating. By the way I have the worst hand writing, so I did not get this talent.

How would you describe your work, and what influences your style?

I design fabric that I can sew into accessories. Travel definitely influences my style and my life. I became obsessed with it when I first travelled to India when I was 19. This was also where my love of Fabrics and pattern came from, you get exposed to colour and patterns, it’s a feast for the eyes.

If you could have your portrait painted by any artist dead or alive, who would you choose?

Louise Bourgeois, that would be amazing and fun, she was known for her Sculptures but I love her printmaking. Louise Bourgeois was also known for her dry humour so we could have a laugh at the same time.

Love your Locals:

City/Town/Village where you currently reside:

Sydney South

Favourite spot for a bite:

I am a Coffee lover so food is a second thought so my favourite place to get coffee is White Horse Coffee in Sutherland

Secret Inspirational spot:

To be honest I find inspiration anywhere and anytime of the day or night. I have numerous note books so I can quickly write the inspiration down.

You can follow what Sara is upto: Website, Instagram, Facebook

Textile Collection Artful Simplicity

We’re very excited here at Digital Fabrics to be dropping another range of yummy prints! This time we’re inspired by bold earthy colours and organic forms, bringing to you a collection of hand painted, textural abstract designs.

Our Sunset Gum design is a small scale abstract print with bold contrasting colours. Who doesn’t love a splash of red?

Our Blush Pebble design is a medium scale graphic print. We just can’t get enough of pink!

Our Ochre Scatter design is a small scale print with a fabulous burnt vermilion colourway, able to liven up any space or outfit!

Our Clay design is a medium scale print with bold geometric shapes and a deep warm colour palette.

The Artful Simplicity collection is available for purchase in our Design Library. We can’t wait to see what you do with them!

Snippets: Chats With Creatives – Series 1, Snippet 1

Today on Snippet’s we are talking to Shyanne Clark, the swimwear and textile designer behind ‘Printsea’ a print design brand who love to spread sparkle and magic and inspire others to do the same.

The Snippety Snips:

Tell us a bit about yourself and what your creative practice is, how and when you began:

I’ve been a textile fabric designer for the past 5 years. My style is very mermaidy and I love tropical florals, so my business PRINTSEA has naturally progressed to helping bikini designers find their signature style and launch beautiful labels.

I am such a cheerleader for people doing what they truly love, the things that make them all sparkly inside. I was always that kid that didn’t know what I wanted to be when I grew up, I didn’t fit in one of the boxes. I think it’s because I didn’t know this job existed or how all my talents could come together to be something. I adore what I do so much and its always growing and changing me. I feel so grateful that I listened to my heart and followed its windy path, you learn so much along the way and I would love that for everyone. I get giddy just thinking about it.

At the moment I’m creating a signature range of beautiful hand designed, high vibrational pieces. There is such magic in colour and creativity. My hope is that each piece will add a little extra sparkle to your day and that owning a piece will feel like a precious treasure that brings you many heart swelling, quiet smiles and inspires your soul.

What would your dream creative project look like?

I’ve actually got a bit of a fascination with creating a print that would cover a whole aeroplane. Could you imagine a giant bunch of gorgeous flowers flying through the sky. Instant happiness I reckon. I wonder if Richard Branson would let me print wrap a Virgin plane for fun?

In another life what natural talent would you wish for?

I’m pretty much tone deaf, sometimes I’ll sing + scare myself with how out of tune I am. I have always admired people that can make your heart swell with emotion from their singing voice. I’ve secretly wished that I could do this, but in saying that, I wouldn’t want to trade my talent of drawing flowers. Can I have two natural talents?

Which part of the creative process is your favourite and why?

I absolutely love the moment when the inspiration strikes + your imagination goes all bright + sparkly. You can’t wait to birth this creation that’s swirling around inside. It’s just such a rush of ecstatic excitement. I love that part. The finished piece is pretty amazing too, but the journey is the best.

Which other Australian designers, artists or creative people are you enjoying at the moment?

I adore Annie Everingham. Her paintings evoke so much feeling. They are so happy and beautiful. I could stare at their gorgeousness for hours.

Love your Locals:

City/Town/Village where you currently reside:

I live on the beautiful Sunshine Coast, some people say, it’s like what Byron Bay was 20 years ago.

Favourite spot for a bite:

There is a gorgeous cafe at Rosemount called ‘GURU Life.’ The brother sister team roast their own beans + it truly is enlightenment in every cup, they have delicious raw treats and the staff are super friendly.

Secret Inspirational spot:

Well if I told you, it wouldn’t be a secret! … I actually adore the Noosa National Park, it’s a stunning feast for your eyes and soul (and a good workout if you walk all 8kms.) On a great day you’ll see turtles, whales + koalas.

Feeling inspired by Printsea to start a swimwear brand? You can buy her E book here. AND she is currently running a promo where you can purchase 1 print and get one for free with the code: PRINTME until August 17^th, then you can print it onto lycra here at Digital Fabrics and start YOUR creative journey.

You can follow what Printsea is upto: Website, Instagram, Facebook.

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