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Nailed It: Q & A Style Interview With Stavroula Adameitis From Frida Las Vegas

Nailed It. Creative business success story

Here at Digital Fabrics we love finding a new and interesting success story on a brand or business that is inspiring to the creative community. We thought it would be useful and informative to find out how these creative businesses nailed it, lessons learned on the way and tips they might have. We have asked them to share important “How to’s” and growth hacking tips for start-ups and emerging designers. Read it, get motivated and nail it yourself!

We are back for 2019 and we have a fabulous designer to get your creative juices flowing and your mind ticking!  To get the year going we are chatting to Stavroula Adameitis, the artist and designer behind the fabulous label ‘Frida Las Vegas‘ an Australian brand known for its bright colours, pop art themes and humorous work with a big kitsch kick and homage to the 80’s. We had the pleasure of asking her a few questions about how she is nailing it and what she has learnt along her journey so far.

Digital_Fabrics_Nailed_it_creative_interview_FridaLasVegas_5Firstly, please tell us about how Frida las Vegas was born and how you came up with the very fun name?

The name ‘Frida Las Vegas’ was given to me by a dear friend when I unceremoniously signed up for an OKCupid.com profile some time in 2012 and didn’t want to use my real name on screen. I stayed on the platform for a grand total of 10 minutes before getting creeped out and leaving the online dating world forevermore but I noted the name ‘Frida Las Vegas’ had a catchy ring to it. I felt the combination of artistic feminine expression a la Frida Kahlo with a side order of tack-a-rama Las Vegas glamour really summed up who I was and what I wanted to express, so it was perfect to create work under this name a year later!

Your artwork is uber unique! What messages are you trying to share and what does your brand represent?

Thank you! My work is super nostalgic and reflects my personal obsessions with icons of popular culture, architecture, fashion and memory – many of which are distinctly Australian, which I feel is missing from the pantheon of Pop Art. Glamour and humour are central to the FRIDA LAS VEGAS ideology as these terms usually contradict themselves and I don’t think they necessarily should.

Visually, I’m interested in creating a universe that exists in its own timewarp, like a mash-up between art deco linework, 1980s Memphis Milano graphics and 1950s atomica. Ultimately my brand represents the self-actualising power of positivity, colour, confidence and humour.

Digital_Fabrics_Nailed_it_creative_interview_FridaLasVegas_9Your colour palette is bold and bright, do you ever see this changing or is it integral to your work?

My colour palette is somewhere between a Barbie Campervan and a bag of mixed lollies and I can’t see this changing too much across mediums. I connect with bright colours on a deep level as they give me energy.  If I ever use black as a major colour, I’m pretty sure will only be used as a background for multicoloured neon lights!

Do you work on Frida las Vegas full time? If so how did you make the transition and what experience have you found most valuable on the way? What advice can you give to fellow creatives thinking about making the leap?

Presently, I work freelance and split my time between clients, agencies and my own work under the FRIDA LAS VEGAS label. It’s all a juggle but I love constantly learning and evolving. There’s no roadmap through a career and I’m excited to see where the path twists and turns as new technologies and opportunities present themselves in the future. It’s important to stay open and flexible, regardless of your medium or industry.

Digital_Fabrics_Nailed_it_creative_interview_FridaLasVegas_8Do you think you have a specific demographic, if so who are they and what do you think they love most about your work?

Anyone who appreciates vintage-inspired styling, a keen sense of humour and a love of colour is probably going to connect with my work. I’ve been told by customers that wearing FRIDA LAS VEGAS makes them feel fabulous and confident, which is the ultimate double-whammy compliment in my books and also the reason I do what I do!

Sydney is a BIG source of inspiration for you (obviously, because she’s fabulous dahhh-ling). Can we expect to see any work inspired by any of our other glorious Aussie cities?

I adore Sydney and feel incredibly inspired to call Sydney home, but am equally pumped to explore the mythologies, signs, symbols, faces and places of other Australian locales – especially the Gold Coast (so gloriously tropical and tacky!) and Adelaide always holds a giant slice of my heart, as that’s where I grew up and spent my first 25 years on the planet.

Digital_Fabrics_Nailed_it_creative_interview_FridaLasVegas_10Who are your biggest inspirations and who tops your dream collaboration list?

I’d love to collaborate with Black & Gold or Home Brand, but this is definitely a pipe dream as they are both very elusive and exclusive! Fashion-wise, I love the work of Elio Fiorucci,  Jeremy Scott, Thierry Mugler, Gianni Versace and 80s Barbie, amongst others. Cinema is also a massive passion, especially costume and set design – which is truly creative across the spectrum and allows filmmakers and their teams to construct entire ‘worlds’, something I find really appealing.

Ethical manufacturing is clearly very important to you (yass!). As another local business supporting the ethical fashion movement we’d love to hear what your motivations with this cause are.

Ethical manufacturing makes perfect sense. From a production perspective, it’s more efficient to foster relationships with local suppliers whom you can jump on the phone and workshop ideas with in the same timezone rather than dealing with overseas companies by email. My artwork celebrates Australia in all its forms, so it’s only fair my clothing truly reflects that celebration in how it is produced and constructed. I’m a big believer in practicing what you preach!

Digital_Fabrics_Nailed_it_creative_interview_FridaLasVegas_7You recently entered the world of fashion with a product list growing fast! What led to you designing and creating these pieces and what might be next?

I’m always motivated to design what I personally want to wear and can’t find on the market. I’m not interested in trying to reach a mass audience, which gives me freedom to follow my instincts and design without boundaries. Presently I’m on the hunt for the perfect swimsuit that is fun AND flattering, with no luck from what’s on the market – so I’m working on making that happen!

What projects are on the horizon for Frida Las Vegas for 2019? Can you share any juicy plans or new product launches?

I’m working on an exhibition of neon and acrylic art that I’m MEGA pumped about, which is shaping up to be an extravaganza of extreme 80s glamour!

What is your advice for creatives at the beginning of their journey? Perhaps they are not sure on the product to create or the path to go down. If you could go back and give yourself advice, what would it be?

The best way to do is by doing. Skill up. Tool Up. Bar a few established professions, the concept of a career with a capital C is 100 per cent in flux right now – so stay ahead of the game with real, practical, hands-on skills that render you valuable and flexible for a changing world.

Find your own unique style. Don’t seek to emulate the work of one or two of your favourite artists. Instead, find inspiration from the random things that TRULY speak to you. Aim to ‘channel’ your influences rather than ‘copy’. Creating a style is all about how you mix up the mediums, styles, symbols and feelings of the things you love to create a product that is more cohesive than the sum of all its parts. Do this with your own personal flourishes.

Digital_Fabrics_Nailed_it_creative_interview_FridaLasVegas_1Social media now consumes so much of our time and mental space, how do you manage this area and do you have any tips on how to stay relevant and fresh?

Social platforms are purposefully addictive by the nature of their interface design. With minimal ‘exit points’, it’s important to maintain boundaries with yourself and not get lost ‘in the scroll’. I strive to share my work in a tone that is authentic, relatable and not-too-serious. If a photo or video takes more than a minute to write a caption, I don’t post it because it means I’m probably thinking about it too much. Ultimately it’s important to not take social too seriously or let it define you – we are all human, not numbers!

As a business owner these days you have to have the ability to wear lots of hats, what is your favourite and least favourite hat to wear and why?

Posting orders at the post office isn’t my favourite part of the process but I’m trying to find beauty in the banal and see it as a chance to leave the computer and stop ‘n’ smell the (Cadbury) Roses!

Digital_Fabrics_Nailed_it_creative_interview_FridaLasVegas_4Thanks Stav, what a fun and inspiring read!

You can follow along with what Stavroula from Freda Las Vegas is upto Website, Instagram,

How To: Create a Mirror Repeat using our Online Uploader

Designing abstract textural prints may seem like a challenge, but by selecting the Mirror Repeat Feature when using our Online Uploader, your designs can be taken to the next level with minimal fuss when it comes to repeating your design. Here’s an easy to follow tutorial put together by one of our fabulous interns from 2018 – Emily!

Firstly, start out by creating your own designs and then scan them into your computer. We recommend to scan your artwork at 300dpi and in RGB colour mode.

For our artwork we decided to play around with line-work and contrasting colours to create a high energy zig-zag effect.

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Open the design in Adobe Photoshop. It’s at this stage that you can edit your artwork if it requires any tweaks, such as changing the colours or removing / cleaning up elements. Once you are happy with your artwork use the crop tool to crop your design into a rectangular tile.

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Check the size of your image by selecting ‘Image’ > ‘Image Size’ from the menu bar in the top-left of your screen. If the dpi of your image is larger than 300, please reduce it to 300dpi. If the dpi of your image is less than 300 you can keep it at this size. Please note we recommend artwork for digital printing to have a dpi of at least 150 for best results when printing onto fabric.

Save the tile as a JPEG so that it is compatible with the Online Uploader.

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Next head to our website! The Online Uploader is available either clicking here or by copying & pasting this link: www.digitalfabrics.com.au/custom-fabric into your browser. Use the Online Uploader to upload your design. After the file has loaded you should see it in the fabric preview window.

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To the right of the fabric preview window you will see a list of options, including any changes that need to be made to your artwork size as well as the type of ‘repeat’ required for your design. When first uploaded your artwork will always be shown using a ‘full drop’ repeat. Select the ‘mirror repeat’ option. This will reflect your design tile’s edges when placed next to each other, resulting in a seamless repeat pattern of your textured artwork.

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Congratulations! You now have a repeat design all set to be printed on the fabric of your choice and applied to any project you can imagine!

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Textile Collection Palamporia

Hello 2019 – we hope everyone is feeling refreshed after the break! We know it can be hard staying motivated after taking some much needed time off, so to help keep everyone on track with making 2019 a year full of creativity we’ve launched a brand new range of textile designs that feel summery, fresh and timeless. Introducing our Palamporia Collection.

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When embarking on designing a new range we found ourselves being drawn to the intricately detailed and beautiful tradition of Palampore textiles. These textiles were common across India during the 18th century and often featured hand-painted and hand-dyed designs depicting botanic motifs.

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The creative process began by collecting gorgeous reference imagery and local flowers to draw from, and then illustrating the motifs in pencil. A warm colour palette was then selected inspired by colours commonly found in natural and vegetable dyes, such as indigo and turmeric. The painting of delicate floral motifs using water colours then became a worthwhile labour of love.

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When putting the textile designs together it was important to mimic the undulating nature of the inky textures with interesting use of negative space and organic placement of elements. In some of the designs that have a more formal layout, the curved lines and water colour medium helps to give them a free-flowing feel.

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The Palamporia Collection puts a contemporary spin on the tradition of Palampore textiles, providing a pared-back style with a limited colour palette. The play between lovingly painted details and crisp negative space shows its versatility. We can see these prints working well for both fashion and interiors applications. Gorgeous summer dresses and linen pants, and fresh feeling bedding and cushion covers spring to mind. We’d love to know what sort of projects you think these designs would be perfect for so please get in touch! Designs are available in our Fabric Shop now.

 

Textile Collection Native Whimsy

The end of year break is almost upon us! It’s a time that feels undeniably Australian for many of us, with road trips to the beach, seafood on Christmas Day and the annoying song of a mosquito to keep you up at night. We let this drive our creativity for our latest textile range, and have produced a range of prints inspired by the uniqueness of Australian flora and fauna. We’re excited to introduce our last range of prints for 2018, our Native Whimsy Collection.

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Sprinkled Gumnut

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We feel like the magic of Christmas invited our inner child to take control of our approach to this range as were drawn to naïve, rounded forms, reminiscent of the images found in children’s books. This sweet illustrative style gave a soft finish to typically jagged plants and bushy animals.

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Ruffled Feathers

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Ruffled Feathers

The elements which feature in the Native Whimsy Designs were first drawn with pencil before being brought to life with watercolour paints. The inky textures of watercolours suited the sweet drawing style we has embraced. The hand-painted nature of the designs provides textural balance for otherwise simple motifs.

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Sprinkled Gumnut

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Sprinkled Gumnut

Native Whimsy pairs big bold colours, such as hot pink and emerald green with plenty of white negative space and earthy neutrals. The result is a set of prints which makes wearing colour, or introducing statement hues into the home, a breeze.

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Eucalyptus

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Eucalyptus

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The Native Whimsy Collection is a celebration of the wildlife that doesn’t make the regular ‘animal print’ or ‘floral print’ cut. We’d love to know what you think of these designs and how you think they would best be used so get in touch! Prints are available in our Fabric Shop now.

New Chevy Fabric

We have another very exciting addition to our fabric range which we are dying to introduce. Please meet our newest polyester fabric, the Chevy! We think this will be a particularly exciting launch for those with budding summer fashion projects!

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Chevy is a polyester / spandex blend (92% polyester / 8% spandex) which provides the fabric with a little stretch. The small amount of stretch provides the fabric with some give, making it a really comfortable fabric to wear.

The fabric has an off-white base, with a chevron weave and a matte finish. The fabric’s composition and finish, results in strong colour reproduction when printed, making it an excellent choice for projects with bright and deep colours.

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Chevy is a mid-weight 170 GSM fabric that is both durable and smooth to touch. Chevy is ideal for fashion garments designed to have structure to their form, whilst still being super comfortable to wear. We think the Chevy will be perfect for light suit jackets and blazers, bomber jackets, pants, culottes, shorts, skirts and dresses.

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Vogue Spain

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Markus Lupfer

Whilst we think this fabric is most suitable for fashion applications, it’s durability, printed colour results and resistance to creasing would also make it a great choice for some interiors and events projects, such as tablecloths and banners.

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Sample swatches of Chevy are available now through our Sample Pack Order Form. Get in touch with any projects you think our Chevy would be great for!

Snippets: Chats With Creatives – Series 2, Snippet 3

Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today on Snippets we are talking to Stephanie and Amy, Sydney based couple behind Outer Island. A design label that prides themselves on creating products inspired by nature such as ornaments and textiles, all made from natural or recyclable materials in Australia with a colourful and fun vibe as well as being educational and respectful to the environment.

Outer_Island_snippets_series2_image9Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

Outer Island is the collaboration of Sydney based couple Stephanie Chambers (artist) and Amy Ranck (graphic designer). We love traveling, collecting and being in nature. I’m from New York and Amy is from Australia so we joke that we’re both from islands, which is where the name Outer Island comes from, but really what connects us is our love for collecting and making things. Two years ago we moved to Sydney from Brooklyn and had our first Aussie Christmas together. Inspired by our endless birding and bushwalking, we wanted to bring the magic of Australian nature to our own Christmas tree. We moved here with our beloved ornament collection, but found it hard to find unique, colourful, well designed Aussie ornaments, so we started there. After making ornaments we expanded to fabric items. Everything produced by Outer Island is made in Australia using only natural or recyclable materials. Sustainability is a big part of our mission statement and we work with ethically minded vendors and manufacturers. We work out of our sunny studio in Darlinghurst and our business is a year and a half old.

Outer_Island_snippets_series2_image1Where do you call home?

Sydney, NSW

What 3 words best describe your creative style.

Magical, Colourful, Purposeful

Which part of the creative process is your favourite and why?

The beginning is always the most fun. When we’re working on a new design, we work together to decide what we want it to look like, then I do the drafting and Amy does the art directing. Running a business, we try to divide and conquer to make the best use of our time, so this beginning part is always the most fun because we get to work together.

Outer_Island_snippets_series2_image6Outer_Island_snippets_series2_image2.jpgWhat does a typical creative day look like for you? How do you stay on plan and organised?

Each day varies, but after about 10 months in business, we sat down to create a schedule that we felt would keep our business on track. We scheduled weekly meetings and also started calling Mondays ‘Marketing Mondays’ to force us to step away from painting and designing and to focus on getting our product out into the world. We use google drive to organise our documents and really started treating our business like a business around 10 months as well. Think: BINDERS. We also use spreadsheets to track our productivity and a free online project management tool called Kanban-chi. I use an old school paper and pen planner to stay on track and each month we have different larger projects that we try to get done so we can make sure to stay out of the weeds. I love to paint and Amy loves to design so it’s important for us to have easy tools and systems to work with to keep our productivity on track and to also move the vision for Outer Island forward. We try to think ahead and put systems in place now that will make it easier for us to scale.

If you could spend a day in another artist’s studio shoes who would that artist be?

[Stephanie] I’d actually love to see how it worked in large workshops during the 1600’s in Northern Europe. I’m obsessed with Dutch still life paintings and would very much like to be a fly on the wall to understand how it all came together. I’m a big Northern Renaissance nerd. I love how their paintings represented nature better than nature could have through their compositions and richness which then really emphasised for the viewer how beautiful nature truly was.

Tell us about your creative space, what are your tips for keeping a creative studio space organised?

Buy a label maker! Every now and again we have a big strategy meeting and in our last one we realised our studio was a mess. So we went out and got proper storage things and a label-maker and went to town. It’s been so much easier for us to work efficiently since we did that. We also regularly clean the studio because it makes us feel crazy if it’s a mess, especially if it’s during a busy time.

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If you could go back and tell yourself one hot tip or piece of advice when you started out what would it be?

Don’t rush.

What projects or collaborations from last year stuck out, good or bad and what is coming up this year that you would like to plug!

We’re expanding our line of ornaments with lots of new ones and will also be expanding our Christmas crackers this year. We really want to be able to give people items to enjoy that will bring the magic of Australian nature into their homes and create special memories. Nature needs all the help it can get and we believe if people have reminders in their homes then they’ll feel more connected to nature and if they feel more connected to it then they can begin to protect it.

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Outer_Island_snippets_series2_image7You can follow what Outer Island are upto: Website, Instagram, Facebook.

Snippets series 2 – Snippet 5 Kalaii Creations.

 Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today on snippets we are talking to Stacey from Kalaii Creations who is an artist and designer who loves working with watercolour, creating textile art, and helping creative brands with their surface pattern and design needs as well as teaching workshops! She has a flair for colour and a style that is elegant, playful and enchanting.

Kalaii_Creations_snippets_1_image_5Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

My name is Stacey and I established Kalaii Creations in 2016 when I was on maternity leave with my second baby. I needed a little bit of me time, and participated in a creative workshop and from there I was hooked! My creative streak was reignited. I was always very interested in drawing in my school years, and did art through high school, but lost track of it all during my later years. I am so glad to have found it again! I started by making an Instagram page, and sharing some of my artwork, and soon had orders coming in for custom pieces and I just decided to explore it all, and it has opened up a lot of doors for me. Now I host creative workshops with Workshop Brisbane, The Craft Parlour on the Gold Coast, in shopping centres, and I am soon to help teach a textile design workshop, with you here at Digital Fabrics which I am very excited about! Currently I focus on watercolour art, graphic design, textile design and creative workshops ranging from knitting, watercolour art and textiles. I can’t wait to see what’s in store for the future.

Stacey_Biggs_Kalaii_CreationsWhere do you call home?

I have been based in South Brisbane, Queensland, for most of my life (I moved from NSW when I was just a baby).

What 3 words best describe your creative style.

Feminine, Boho inspired, Vibrant

Which part of the creative process is your favourite and why?

I love the initial stages of creating, when a client comes to you with their vision, and their inspiration, and you get a rush of exciting ideas and ways in which you can help them. I love being able to see what I will paint in my mind, and then how I can manipulate that in Adobe Photoshop or Illustrator and then still always be pleasantly surprised at the finished result.

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Kalaii_Creations_snippets_1_image_10What does a typical creative day look like for you? How do you stay on plan and organised?

A typical day for me is a little bit of a hot mess actually! I have two kiddies under 5, and I also work at a Brisbane based university for 3 days a week and thus arrange my creative design work at varying stages around this. Mostly I work at night, once the kiddies are asleep and I host my creative workshops on the weekends. I stay on top of my workload by completing little bits every day, and stay organized by using a Passion Planner. I write down all my clients needs and deadlines, and I also write down all the personal designs, and tasks I want to achieve within my business, which keeps me focused!

What would your dream creative project look like? Who or what is your dream project, client or job? Tell us about why you would love to collaborate with them and what you find inspiring about their work.

I would love to further explore the possibilities of having my designs feature more on active wear and swimwear out in the market place. I would love to be custom creating designs for people left right and centre! I find it so exhilarating when you see your artwork making a product pop! I am so thankful to have been given the opportunity to work with Sarah from @saltysparrowbikini on her new line release coming later in the year. I would also love to work with @midoribikinis. I love their designs and aesthetics and feel my designs would fit well with this brand.

Kalaii_Creations_snippets_1_image_3 Kalaii_Creations_snippets_1_image_4Which other artists/ designers/ makers, artists or creative people are you enjoying at the moment?

I am currently in love with @jessswan_art I love the colours she uses, the shapes, tones everything! It is mesmerizing watching her work!

Tell us about your creative space, what are your tips for keeping a creative studio space organised?

It is my dream to soon create a creative space. Currently I work from my dining table (I know there are many of you out there just like me) and I also have a very small old fashioned house which does not leave a lot of room for arts and crafts and product storage. I use a combination of storage draws and desk space to stay on top of my organisation at home. I am hoping soon to extend our house for multiple reasons, and I may just sneak in a little studio while I am at it!

What has been your proudest creative business achievement to date?

My proudest creative business achievement to date and a dream come true is an upcoming swimwear design project I have been able to assist with. Sarah from Salty Sparrow Bikini (@saltysparrowbikini), has chosen my designs to feature on her first swimwear line which I am over the moon about! I am also super excited to be working with Jemma from Newymummyblogger on the designs for an upcoming project she will be releasing soon. But I will keep that hush hush for now 🙂 Another major achievement for me is being able to work so closerly with Digital Fabrics to help teach textile design classes. I keep pinching myself about this amazing opportunity!

Tell us about how you get your creative juices flowing, what is your process?

I love speaking with new clients about their design ideas and inspirations, as often their ideas require me to push my artistic and creative boundaries each time. They make me think outside the box and think of ideas/combinations that I would not have ventured into, if it was not for their influence! This is my favourite part! Then I usually research their inspiration and competitors to get a vibe for the type of project I am working on and then I get to creating. I usually see the end product first, and then work towards creating the elements to bring this to reality.

Kalaii_Creations_snippets_1_image_6What projects or collaborations from last year stuck out, good or bad and what is coming up this year that you would like to plug!

I have loved working with Workshop Brisbane, The Craft Parlour, Sarah and Jemma, and also Lauren from @cocokini_ (another bikini designer who has also featured my designs)

Kalaii_Creations_snippets_1_image_1I am super excited to further develop my relationship with Digital Fabrics and help by teaching textile design class for beginners, and I look forward to printing some more fabrics for some special pieces I have in mind. Watch this space! My next venture is the release of a cute little day clutch, great for the beach, where I have collaborated with Kate from  @blue_eyed_girl_creations who has helped to sew the clutches for me. I can’t wait to see what people think of them.

Stacey_Biggs_Kalaii_CreationsYou can follow what Stacey is upto: Website, Instagram, Facebook

New London Fabric

We’ve been flat-out lately delivering fresh updates to our fabric stock range, and we’re very excited to introduce another polyester / spandex blend for you to get creative with! Say hello, to our new London fabric.

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The London is a mid-weight, twill weave polyester fabric with just a little bit of stretch (95% polyester / 5% spandex), making it a really versatile addition to our polyester range. It’s 218 GSM makes it the sturdiest number out of our recent fabric additions.

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The fabric has a matte surface, and a bright white base which results in really vibrant colours and crisp details when printing designs. This surface makes it perfect for designs with strong graphic elements and bold colours. The mid-weight fabric’s touch of stretch means it’s perfect for fashion garments that need to have both structure and a comfortable fit. We think the London will be ideal for trousers, jackets, outerwear and relaxed suiting. Wrinkle resistant London is perfect choice if you are looking for a fabric that doesn’t require much care.

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Sample swatches of London are available now through our Sample Pack Order Form. We’d love to know what you’ll be using the London for, so get in touch!

New Print Designs – Garden Party

Flowers and lemons and popsicles oh my!

During winter it’s just so easy to find yourself drawn to a neutral colour palette and minimal prints. To help unshackle you from the unlikely effects of the cold we’ve launched a new range of playful textile prints which are anything but drab. Introducing our Garden Party collection!

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For this range we wanted to use sweeter than pie motifs, a mixture of neutral and bold colours and a consistently light-hearted theme.The quirky designs all began on paper, using pens, pencils and watercolours to create a variety of textures and lines. The artwork was then manipulated, edited and layered digitally to resolve and polish the designs.

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Figurative designs can sometimes feel a bit too kitsch. To avoid this we combined bold colours with softer hues and mixed both textural and minimal elements within the same design. Negative space was also played around with, and as a result is varied across the designs, as they range from heavily detailed to simplistic.

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The collection delivers a series of grown up novelty prints for the young at heart with whimsical designs and a statement colour palette! Designs are available in our Fabric Shop now! We’ll be keeping a keen eye on what you create with these prints, so get in touch if you have a project in mind!

New Whisper Fabric

We’ve been really committed of late to sourcing gorgeous new fabrics to offer all of our customers, and are very pleased to introduce the second NEW addition to Digital Fabric’s polyester range – the Whisper. If you’ve been dreaming of a fantastic alternative to silk, with a hint of stretch and zero sheen, then this dreamy fabric’s for you!

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Whisper is a light-weight fabric with a matte finish and a bright white base, which provides excellent colour reproduction when printed. The fabric’s smooth textured surface makes visible the fine details of designs making it perfect for prints with lots of elements and / or texture.

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The fabric is a polyester / spandex blend with a good amount of stretch, and has an ultra-fine surface. Whisper’s feel and flexibility makes it a perfect choice for fashion garments and accessories as it is really comfortable to wear, and soft to touch. Whisper’s slinky, liquid-like drape makes it a great matte substitute for silk, and is most similar to our Dilly fabric. We think this fabric will be just perfect for scarves, skirts, dresses, blouses, lounge-wear, undergarments and soft accessories.

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Sample swatches of Whisper are available now through our Sample Pack Order Form. Get in touch with any projects you feel the Whisper would be fabulous for!