Tag Archives: floral design

Trend Forecast – Mercedes-Benz Fashion Week Australia 2019

The City of Sydney once again played host to Mercedes-Benz Fashion Week, Australia for 2019 with a string shows, events and parties set against the gorgeous backdrop of our harbour city. This week long celebration of Australian design brings out the most stylish of industry insiders, whose fashion ends up being as much of an attraction as those being paraded down the catwalk!

We’re always on the lookout for textile design inspiration and what’s really caught our eye this year are all the playful prints being seen in Men’s fashion. We’ve collated a few of the key street style prints we spotted during MBFWA that have a perfect partner design in our Fabric Shop!

 

#1 – MINIMAL FLORALS

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Photographer: Christopher Queyn

This print teams a restricted colour palette with graphic motifs and an uncomplicated layout to prove that sometimes simple works best. Soft canary yellow is always a winner in our eyes!

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Get the look! Our ‘Turmeric Flower’ approaches colour and form in a very similar way. The print celebrates traditional block print designs and keeps to a minimal colour palette of marigold yellows, denim blues and white.

 

#3 – SPLATTERED FRENZY

Digital Fabrics_custom fabric printing_MBFWA_2019_Trends_Abstract ArtPhotographer: Christopher Queyn

This print is absolutely bursting with energy and we love that it feels like it was snapped up from an artist’s work desk!

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Get the look! Our ‘Hand Dyed’ print features similar splattered elements throughout the design, focusing on inky watercolour textures rather than the painterly style shown above.

 

#3 – NAÏVE CHIC

Digital Fabrics_custom fabric printing_MBFWA_2019_Trends_Naive IllustrationPhotographer: Jack Steel

We love the use of childish illustrations as textile motifs and think this print’s use for a beautifully tailored garment is a match made in heaven.

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Get the look! Our ‘Vanity Fair’ print is inspired by playfulness and decadence. It’s warm tan background is the perfect bed for sweeter than sweet watercolour motifs.

 

We’d love to know what you think these designs, or any of the others in our Fabric Shop, would be perfect for – so get in touch!

Snippets: Chats With Creatives, Illustrator & Pattern Designer Amber Davenport – Series 3, Snippet 3

Snippets. Chats with Creatives.

Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes print designers tick.

This series we are focusing on textile designers as our creatives to get into the nitty gritty of the thing we love the most, textiles and surface design! We have asked a different set of questions relative to this and as always we hope to inspire others by sharing snippets of these creative stories.

Today we are chatting to Amber Davenport, a British illustrator and surface pattern designer with a flair for hand painting bright and colourful artworks inspired by travel, botanicals and her surroundings.

She aims to make people happy with her artwork and accessories and we have to agree that she does! Her style is unique and she captures scenes in such a wonderful way with brushstrokes, patterns and colours used and details captured.

She has worked with Urban Outfitters, Birchbox, Target and OhhDeer and been featured in some great publications including Mollie Makes, Brownpaperbag and Artistic Moods. Her work is aesthetically pleasing and works in a variety of spaces and we had fun asking her the snippets questions:

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Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

I’m Amber, I’m an Illustrator and Surface Pattern Designer from England. I sell my Illustrations as prints via my website and through companies such as Urban Outfitters, Target and Paperchase. I also create surface patterns for a range of different products including Cushions, Tote Bags and Wall Hangings. My business started in my bedroom in 2016 whilst I was studying Textiles at University in Manchester. Fast forward 3 years and my hobby and passion project has turned into a full time dream as a shop owner and Freelance Illustrator! Since graduating University last year I work from my studio at home where I’m kept company by my three cats and endless potted plants.

Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_10Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_12Where do you call home and what is your favourite thing about where you live?

I live in a Warrington in the North West of England, it’s great because it sits between two great cities; Manchester and Liverpool.

What 3 words best describe your creative style.

Botanical, Naïve and Colourful.

Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_7Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_4Tell us about your creative space, what are your tips for keeping a creative studio space organised? What would your dream space look like?

My studio is currently packed into the spare room of my home. It has very good natural light and is filled with plants as continuous inspiration. It’s great because I always have my cats to keep me company although sometimes I do get a bit of cabin fever, its so important to leave the house at least once a day! I’d love a bigger studio as I’m currently surrounded by boxes of stock with limited space to spread out. My dream studio would be a large white room, a blank canvas, filled with lots of desk space. Id love a designated area for packing stock and another area where I could paint and be messy!

Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_2What does a typical creative day look like for you? Do you follow a routine or are you project led? 

Typically, in the morning I focus on replying to emails, updating my website, sorting content for social media and heading to the post office with lots of prints! These areas are the parts of my business I enjoy the least so I try to get these things done first so I can enjoy the rest of my day. After lunch I sit down at my desk and paint, whether it be for personal projects or client led projects. I love this part of my job and I get totally lost in it, sometimes I don’t leave my desk until the early hours of the morning.

Tell us about how you get your creative juices flowing, what is your process? Do you have a source of inspiration you want to share with us?

I love to travel, I recently got home from a four-month trip to Malaysia, Australia, New Zealand, Fiji, Hong Kong and Thailand. So at the moment I’m definitely ready to burst with ideas! Obviously I cant afford to travel all the time, so when I’m not travelling I like to visit Botanical Gardens and watch lots of David Attenborough documentary’s, on repeat!

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Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_11Do you have a favourite medium and/or method to work with, if so what is it and why?

Acrylic and Gouache paints. I also like to collage with painted bits of paper, screenprint and sometimes like to papercut too! I’m a very hands on designer, I’ve never really been interested in digital design as the process isn’t as fun for me.

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What would you say is the biggest challenge when running your own business, what is your favourite and least favourite part?

Time management! Its difficult juggling marketing, accounts, post office trips and replying to emails when all you really want to do is create. These things don’t come naturally to me so I have a habit of pushing them aside. My favourite part is completing personal projects. I consider myself so lucky that I get to create the art that I want the majority of the time. Some days I get to paint whatever I feel like in that moment, I find that sometimes these pieces become my best sellers and that’s just the best feeling ever. My least favourite part is the uncertainty of running your own business, my monthly income varies and this is quite daunting. I suppose organization and self motivation is key to feeling like you’re keeping on top of everything.

Where would you like to see your work featured?

Id love my surface pattern to be featured in Anthropology, it would just be a dream. Aside from that I would love to grow my brand enough so that I could start selling wholesale to high street stores. I’m currently working on expanding my product range to include more of my Surface Pattern Designs so if I could pull that off id be so happy.

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Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_8You can read more about what Amber is upto Website, Instagram, Facebook.

Textile Collection Wildflower

It’s that time again – our design team has been busy working to deliver new range of textile designs for our Fabric Shop that delight and inspire. Having focused solely on digital methods to create designs for our previous launch we’ve returned to hand-drawn and hand-painted motifs, texture and line for our latest range. Introducing our Wildflower Collection.

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Once again we found ourselves being inspired by nature. It’s hard not to be when it still feels like Summer in Sydney. Our research began by collecting imagery of picture perfect gardens and the creatures that lie within them. These were then used to start drawing and painting interesting forms and surfaces.

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From the variety of motifs drawn, a selection of watercolour elements were chosen to develop further for the range, with detail rich designs being an area of focus. We wanted to create a range of prints where the designs could work on their own as well as complement each other when used together. By choosing the unifying feature of watercolour motifs across the range we knew we could be experimental with colour and still create a balanced and harmonious collection.

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The Wildflower Collection plays with primary colours throughout the designs, with warm and cool variations of reds, yellows and blues being seen throughout. This balancing of undertones and vibrant colours results in a fun range of designs perfect for those who love to make a statement by mixing and matching bold prints together. We’ve included some reference imagery below that show not only designs comparable to those in this collection, but also those that celebrate the art of clashing prints.

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The Wildflower Collection is full of dramatic colours, textural hand-drawn elements and motifs that feel both ‘naughty and nice’. Whilst ‘Viper Sun’ and ‘Tea Party’ are best suited for fashion rather than homewares, ‘Eclipse’ and ‘Zephyr’ can definitely work well for both. We’d love to know what sort of applications you think these designs would be perfect for – so get in touch! Designs are available in our Fabric Shop now.

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Textile Collection Luxe

Recently when we’ve launched a new range of prints we’ve taken the time to put together a blog post that details the creative process behind the collection. We thought it would be a fabulous opportunity to revisit some of the past textile collections in our Fabric Shop and share the inspiration, techniques and methods that went into the creation of these designs. For this textile retrospective we’re focusing on one of our most popular ranges – The Luxe Collection. The range features 6 key designs, with some available in multiple colourways, resulting in a rich 10 piece collection.

Digital Fabrics_Luxe Collection_Textile Design_5Palazzo Colonna Rome – nikyrovis.com.au

Digital Fabrics_Luxe Collection_Textile Design_4Dulux Styling – we-are-scout.com

Digital Fabrics_Luxe Collection_Textile Design_3Dulux Styling – we-are-scout.com

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The Luxe Collection wanted to celebrate the essential role that textiles and prints play in designing really sumptuous interiors. The layering of different colours and textures together elevates a space and gives it that luxurious feel. Our design team wanted to apply this same logic to a textile collection by playing around with different colours, techniques and imagery.

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The first design element we worked on was colour. We wanted to select a colour palette that created a sense of opulence all on its own. The secondary colours of green and purple were selected as focal points, with distinct choices for each being used, including hot pink, sage green, indigo and spearmint. The colour palette has cool undertones throughout and is reminiscent of gem stones.

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The creative process then varied for each of the designs. For the ‘Bold Rose’ prints, photographs taken at The Royal Botanic Garden were digitally manipulated to create moody large scale prints. The ‘Watercolour Pink’ and ‘Circular Peony’ were created from hand drawn watercolour illustrations which gives the designs a free-flowing aesthetic. ‘Mramor Ice’ was created using marbling techniques, which also provides an organic feel, whilst ‘Elephant Ear’ and the ‘Cutout’ prints were designed entirely digitally as a point of difference within the range.

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This variation between designs creates a really interesting narrative throughout the collection where the prints can either work alone or harmonise beautifully together. The Luxe Collection is a series of statement prints certain to give any space a touch of flair.

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We’d love to know what sort of project you would like to use these designs for, or perhaps the projects you’ve already used them for – so please get in touch! Designs are available in our Fabric Shop now.

 

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Textile Collection Flora Folk

We had so much fun creating our last collection we thought we’d release another range of beautiful fabric prints dedicated to florals. This time round we completely changed our creative process to deliver fabric prints that felt entirely different to the soft, inky designs of the Palamporia Collection. Introducing our new Folk Flora range, which is available now in our Fabric Shop.

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To make sure we were creating floral motifs that felt new we put the watercolours away! This time we wanted to focus on the textures and line work that could be achieved by working digitally only. This does unfortunately mean that we don’t have any gorgeous process illustrations to share, however we think the end results are stunning enough!

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We began by collecting images of flowers to draw from, as well as endless scans and photographs we’d gathered of interesting textures. We drew our floral motifs digitally, giving them crisp sharp lines and overtly simplified shapes reminiscent of retro floral forms.

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We then began to play with our gallery of photographs and scans. These images were manipulated, distorted and layered to come up with interesting designs to use to fill our floral motifs. Some designs, such as ‘Kaleidoscope Garden’, layer several of these digital textures to create a really rich patchwork, whilst others like ‘Stormy Blossom’ choose to showcase just one gorgeous texture. The strictly digital process of drawing, cutting and collaging resulted in designs that had a vintage flair, so accordingly we chose a warm colour palette that reflected this outcome.

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With so many of our prints starting with hand-drawn elements it was refreshing to try a whole new process with a different set of restrictions and possibilities. The Folk Flora Collection creates retro feeling designs for the digital age, and can work for both fashion and interiors applications.

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We’d love to know what sort of project you think this range would be perfect for – so get in touch! Designs are available in our Fabric Shop now.

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Snippets: Chats With Creatives, Textile Designer Beck Ng – Series 3, Snippet 1

Snippets. Chats with Creatives.

Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes print designers tick.

This series we are focusing on textile designers as our creatives to get into the nitty gritty of the thing we love the most, textiles and surface design! We have asked a different set of questions relative to this and as always we hope to inspire others by sharing snippets of these creative stories.

Today we are chatting to Beck Ng from Fabric Drawer, a Melbourne based surface designer and maker who has a passion for pattern! She creates prints often inspired by nature and the things she has seen and done throughout her life, these are available for license or purchase. She also makes things from her printed fabrics and sells them at markets and online here

We love her style, whimsical and folk like florals that look great on our favourite thing, fabric! Her work has been featured in lots of awesome places including the Print and Pattern website, the latest Flow Calendar and she is currently a finalist in the Frankie Good Stuff Awards so you can vote for her here!

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_4Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

I’m a designer, maker, mum and pattern lover from Melbourne. My creative journey started in graphic design, but took a side step into patterns when I started a textiles course. I created the label Fabric Drawer (in 2012) to showcase my love of patterns, for licensing and also for use on my own range of products. I started out designing patterns and didn’t begin making my own products until a few years later.

Having my own business allows me to create my own style of work and turn it into a product that people can purchase and take home (or gift!). So far, I make each and every product myself and have been committed to sourcing materials locally where possible. I also enjoy the process of licensing my work, which means I work with clients to have my designs on their products. I really enjoy being involved in all facets off my creative business; it’s a never ending learning process!

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_11Where do you call home and what is your favourite thing about where you live?

I live in Melbourne, close to the city and I enjoy the convenience of being able to walk, bike or tram to most places.

What 3 words best describe your creative style.

Inspired by nature

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_9Tell us a bit about what kind of studio, space or practice you run? Do you sell online or license your prints, do you do commissions or lots of freelance and what do you like doing the most?

My creative business does a little bit of everything. I license my designs, make products from my work and sell at markets around Melbourne.

I started out in art licensing through an art agent in America. They represented me for almost 3 years and I was fortunate to have my work sold/licensed on products such as greeting cards, party ware, gift bags and wall art. I have learned a lot about the art licensing industry and am finding it an area I’d like to get more and more into. It’s still a big learning curve for me and it’s certainly challenging finding my own licensing opportunities without an agent.

Outside of the licensing, I have made my own collection of products from my patterns. I’ve been doing this for about three years now, starting out very small by sewing a few products and selling them at markets. Initially I didn’t sell very much, but as I kept going, I started to sell a bit more at each market and have now been able to be part of some of the larger design markets in Melbourne. I sew everything myself, which is a very time consuming process, but has been the best way to make small quantities and keep things local for now.

I find licensing and making products both a rewarding process and I think that having my own range of products has helped the licensing side of the business.

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_10Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_5Tell us about your creative space, what are your tips for keeping a creative studio space organised? What would your dream space look like?

To be honest I don’t have much of a creative space. I have seen pictures of other creative studios, and I love the idea of a light filled space, with your computer on bare desk and pieces of your work and work that inspires you decorated around the wall and studio. In reality, I work in my bedroom, lounge room, dining room (I have a laptop) and small nook in a room (for sewing). It’s not very glamorous, but I guess I wanted to share that so people realise you don’t need the perfect set-up to get started and be creative. Sometimes constraints are needed so you can focus on creating. That said, I wouldn’t mind the type of studio space I described above!

When designing a new surface design collection or set of work what is your process and how long might you spend on this?

I keep it pretty simple and start out my patterns by drawing on regular plain white paper with a pen or pencil. It’s good to have a bit of a story or theme in mind, but I don’t always start that way. When I feel like I have sketched up enough motifs, I photograph them and bring them into my computer to start tracing them in Illustrator. I love using Illustrator because of the flexibility it allows to scale and change colours. From there I start working on the hero print, then build out the secondary and simple coordinates. I try to have a minimum of 5 patterns per collection. I have been known to put together a collection within a couple of weeks when I’m under a bit of a deadline, but it could take a month or months if I take my time.

Which part of the creative process is your favourite and why?

I really enjoy the process of piecing a surface pattern together. It’s feels a bit like a jigsaw puzzle; fitting each motif into the right space and then working on the right colour palette.

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_3What would you say is the biggest challenge when running your own creative business, what is your favourite and least favourite part?

Time! There is never enough time. I don’t work on my business full-time and never have. I have a part-time job as a graphic designer, sometimes I freelance too and have two young girls to look after. Usually I would have to work on my creative stuff when the kids are in bed, or if I have any small snippets of time throughout the day. I would love to focus on my creative business more, but the reality is I still need some bread and butter income.

My favourite thing about having my own business is that I can create whatever I like. As a graphic designer, you’re bound by what the client wants, so having my own work gives me the freedom to express myself creatively.

My least favourite part is social media. I feel like it’s a bit of a time suck, and am spending more time on it then I’d like. I do try to post regularly to share my work (because opportunities can come out of social media) and build my brand, but I kinda wish I didn’t have to.

What advice would you give an aspiring textile designer in today’s challenging and competitive environment? Are there any resources you would recommend or websites that you couldn’t live without?

I feel like being a creative is a bit of a labour of love, so you need to be passionate about what you do, because it’s not a huge money maker for most. Persistence and consistency is important. Keep creating consistently and by the end of the year you’ll have a good body of work. With licensing and collaborations, it can be a disheartening process, because it’s not that easy to sell or license your work, especially when you are starting out. Often you’ll contact companies and they don’t even respond! But keep persisting and asking around, while continuing to build up a stronger folio of work and through this hard work, things can start to happen.

Facebook groups can be immensely helpful connecting with other surface designers. I’m in a few surface pattern / licensing groups and it’s great way to get some advice. I’m part of a meet-up group of other designers who are specifically interested in licensing their art. Skillshare is a great resource for doing some short courses at a reasonable price. I did the Make It In Design Module 3 course, and I felt that was helpful to get me started. There are quite a few online courses, but they can be costly. I’d probably recommend starting with free or low cost options first and see where that takes you, before investing in an expensive course.

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Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_2What projects or collaborations from last year stuck out, good or bad and what is coming up over this year that you would like to plug!

I loved being involved in some of the bigger design markets, such as Markit, Finders Keepers and Makers and Shakers market last year. It’s great to be amongst other creatives and interact with customers directly, even though I’m quite an introverted person. It’s a lot of work though, preparing for markets when you make everything yourself, so I haven’t planned any markets for this year so far.

I also really enjoyed working with Apiary Made on their range of beeswax wrap designs. It’s been great to work with a local business whose values sustainability and ethically made products. I have collaborated with another couple of brands, but I will share the details when the product comes out as I’m not sure when this will be happening. Licensing can be a bit of a tough road, but I’m hoping I get to work with more clients in the future.

Where would you like to see your work featured?

I would love to have my own range of fabric one day. I love the idea of seeing what people would make with my own fabric.

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_8 You can find out what Beck from Fabric Drawer is upto: Website, Facebook, Instagram

Textile Collection Palamporia

Hello 2019 – we hope everyone is feeling refreshed after the break! We know it can be hard staying motivated after taking some much needed time off, so to help keep everyone on track with making 2019 a year full of creativity we’ve launched a brand new range of textile designs that feel summery, fresh and timeless. Introducing our Palamporia Collection.

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When embarking on designing a new range we found ourselves being drawn to the intricately detailed and beautiful tradition of Palampore textiles. These textiles were common across India during the 18th century and often featured hand-painted and hand-dyed designs depicting botanic motifs.

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The creative process began by collecting gorgeous reference imagery and local flowers to draw from, and then illustrating the motifs in pencil. A warm colour palette was then selected inspired by colours commonly found in natural and vegetable dyes, such as indigo and turmeric. The painting of delicate floral motifs using water colours then became a worthwhile labour of love.

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When putting the textile designs together it was important to mimic the undulating nature of the inky textures with interesting use of negative space and organic placement of elements. In some of the designs that have a more formal layout, the curved lines and water colour medium helps to give them a free-flowing feel.

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The Palamporia Collection puts a contemporary spin on the tradition of Palampore textiles, providing a pared-back style with a limited colour palette. The play between lovingly painted details and crisp negative space shows its versatility. We can see these prints working well for both fashion and interiors applications. Gorgeous summer dresses and linen pants, and fresh feeling bedding and cushion covers spring to mind. We’d love to know what sort of projects you think these designs would be perfect for so please get in touch! Designs are available in our Fabric Shop now.

 

Snippets: Chats With Creatives, Carmen Hui Illustration – Series 2, Snippet 6

Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today on snippets we are talking to Carmen Hui from Carmen Hui Illustrations, her drawings are detailed with a playful and fun Australiana theme and often feature botanicals and animals. Each drawing is a labour of love using layers of coloured pencil strokes and her style is unique and very distinguishable. Her designs can be seen across a variety of mediums including paper, jewellery, textiles and ceramics to name just a few and she also teaches workshops so she has lots of advice and knowledge to share with us!

Honey-Im-Home-03Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

Hello, my name is Carmen and I am an illustrator focusing on animal and botanical pencil drawings. I started Carmen Hui Art & Illustration about 4 years ago after wanting a sea change from my job as a designer. I didn’t have a set plan when I started my business, I just participated in a few group art shows, a couple of local markets and then opened an online Etsy shop. It was a slow process but each little step gave me the confidence to keep going. Nowadays, my days are split between running my online shop, doing commissioned works, teaching drawing classes and attending design markets.

Profile Picture_Carmen_HuiWhere do you call home?

I live in sunny Marrickville with my partner Mat and my cat Miso.

What 3 words best describe your creative style.

Delicate, emotive and Australiana

What does a typical creative day look like for you? How do you stay on plan and organised?

Everyday is different and consists of juggling many hats. I start the week by prioritising what’s important and allocating time in the week to complete each task. I usually start the day by doing the less fun stuff such as admin, accounts and packaging orders. Then I will do more involved work such as planning and commissioned work.

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What would your dream creative project look like? Who or what is your dream project, client or job? Tell us about why you would love to collaborate with them and what you find inspiring about their work.

I am in love with surface design at the moment and would love to see my designs on clothing and accessories. This is something that I have started dabbling in, but would love to collaborate with an experienced clothing brand and adapt my drawings into a small range of clothing.

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What would you say is the biggest challenge when working for yourself ?

Being kind to oneself. Being your own boss can have many advantages and disadvantages. You are constantly thinking about your business and what more you could be doing, It is important to give yourself a break every once in a while and be happy with what you’ve achieved. I burnt out really quickly after the first couple of years working for myself, so this year I’m trying to slow down a little. It’s not easy, but I think I’m getting there.

What’s the best thing about being in the creative industry in Australia today? And on the other hand, what do you find most frustrating?

I think right now is the best time to be in the creative industry in Australia. People have a deeper appreciation of craft and great designs and are very supportive in helping small businesses to grow and develop. The growth of social media is also extremely helpful as it helps us reach people far and wide, something that is near impossible in the past unless you have a large marketing budget.

Brucey-the-Cocatoo-02What projects or collaborations from last year stuck out, good or bad and what is coming up this year that you would like to plug!

The project I’m most proud of this year is my Everyday Bag designs. This was a passion project of mine and am so happy that it came to fruition. I’m hoping to slowly build on this and release more designs in the new year. In terms of collaborations, I have an illustrated plant pot design with Plernters, a range of Christmas cards and accessories that are about to be launched with La La Land, as well as some soon to be available wallpaper designs with Milton & King which I’m super excited about.

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Budgie-Pin-Pal-03You can follow what Carmen is upto: Website, Instagram, Facebook.

New Print Designs – Garden Party

Flowers and lemons and popsicles oh my!

During winter it’s just so easy to find yourself drawn to a neutral colour palette and minimal prints. To help unshackle you from the unlikely effects of the cold we’ve launched a new range of playful textile prints which are anything but drab. Introducing our Garden Party collection!

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For this range we wanted to use sweeter than pie motifs, a mixture of neutral and bold colours and a consistently light-hearted theme.The quirky designs all began on paper, using pens, pencils and watercolours to create a variety of textures and lines. The artwork was then manipulated, edited and layered digitally to resolve and polish the designs.

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Figurative designs can sometimes feel a bit too kitsch. To avoid this we combined bold colours with softer hues and mixed both textural and minimal elements within the same design. Negative space was also played around with, and as a result is varied across the designs, as they range from heavily detailed to simplistic.

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The collection delivers a series of grown up novelty prints for the young at heart with whimsical designs and a statement colour palette! Designs are available in our Fabric Shop now! We’ll be keeping a keen eye on what you create with these prints, so get in touch if you have a project in mind!

Nailed It: Q & A Style Interview With Sarah Kalidis From Studio Onethirty

Nailed It. Creative business success story

Here at Digital Fabrics we love finding a new and interesting success story on a brand or business that is inspiring to the creative community. We thought it would be useful and informative to find out how these creative businesses nailed it, lessons learned on the way and tips they might have. We have asked them to share important “How to’s” and growth hacking tips for start-ups and emerging designers. Read it, get motivated and nail it yourself!

Today we are talking to Sarah Kalidis, the artist and designer behind Textile label and self-named bricks and mortar shop: Studio Onethirty. We will be chatting to her about how and why she began, what challenges she faces and what she sees for the future of her growing brand.

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Studio_one_thirty_nailed_it_10Tell us about your creative business, what do you create, how did it begin and where did the name for the brand come from?

Hello I am a textile designer, furniture designer and artist. The business began while I was taking time off as a new mum; I started drawing and painting in my down time. After trying to source fabric for homewares pieces, I found there was a lack in the market for something bold and playful, and at that moment I decided that I would create something myself. Thus began the transition from drawings to textile pattern.  The name ‘Studio Onethirty’ is where my studio first began; my home address number of 130. It would be a reminder of a humble beginning, and those few precious years being a new mum and juggling a new venture.

You began your career in interior design, what led you to start your own business and if you could go back and tell yourself anything what would it be.

After becoming a mum and taking time off, it gave me plenty of thinking and reflection time. I decided I wanted to forge my own path rather than help some someone else achieve their dream. Having my own business would give me flexibility of choosing my own adventure. It hasn’t been easy, as working solo from the beginning meant that all responsibilities were mine, and working on designs, prototypes, sampling; meant plenty of back and forth while carrying an infant around.

If I could go back and tell myself something, it would be not to stress the small stuff; things may seem difficult and every day you may feel like you are pushing up a very steep hill, but keep looking forward and try to remember the reasons why you took this path. The pure joy and satisfaction of creating your own collection is far worth it.

What did you learn through the interior design industry that has helped you with building your own brand and what skills are transferable?

Being an interior designer has definitely helped with conceptual development of the range, and I give myself a brief and manage all aspects of the product from initial sketch through to assembly. I not only see each piece aesthetically, but it is important that there is a relationship between form and function. Certainly the skills of being able to visualise a product from conceptual stage has helped. I have a vision right at the beginning of how the piece should look, and having the material knowledge allows me to liaise with different local artisans and collaborate on the manufacture process.

Studio_one_thirty_nailed_it_4You opened a bricks and mortar shop earlier in the year, a designer’s dream some would say. What were the biggest challenges in doing this and what led you to make the bold move.

Yes it is a dream move most certainly! And having only started the business a little over a year before, it was a very quick progression. However a store came up in my local area, in a lovely boutique little shopping strip, and it was a blank canvas. I thought what an amazing opportunity to provide locals with something unique and inspiring, and bring something different to the area. The space is my retail flagship store, and it also houses my art studio upstairs. I love that I can create pieces entirely onsite, and customers can visit to experience the whole design process.

Studio_one_thirty_nailed_it_9What do you love most about what you do, what does a typical day in the shop look like and do you ever miss elements your old job?

The thing I enjoy most is being able to design and create each piece myself. It is a real sense of pride to be able to introduce people to the collection and explain that the art, textiles, homewares & furniture are my very own designs. And they are proudly made in Sydney! A typical day in the store during opening hours, is working in-store serving customers, along with tending to emails, orders & social media. And if there is some quiet time I can work on some new concepts and art pieces. I do miss my old job where I worked with some fabulous people and clients, however having the opportunity to be creative in a completely hands-on way is a really lovely new direction.

What would your advice be to someone dreaming about opening a shop or creative space? Have you faced anything you didn’t foresee as a challenge?

Making the decision to open up a creative space is one that takes a lot of consideration. You need to have a clear goal of what you are setting out to achieve, and know the risks at hand. The retail market is not an easy during this economic climate, so you need to offer your customers a unique experience and a level of service that would make them want to return. The challenge I faced right at the beginning was educating the local community on the store concept. The site had been a beauty salon for over 15years, and not expecting a creative space in an area such as this; it took a little while for people to realise what Studio Onethirty was all about.

Studio_one_thirty_nailed_it_8As well as having a real life shop you also do the independent design markets, what do you think the main benefit of these are to Studio one thirty and what would your advice be to someone keen to showcase their brand at these events.

I love doing design markets! I feel that my products need to be experienced first-hand; and what better way to see a product than to touch and feel, and meet the artist themselves. My first ever launch to the public was at The Finders Keepers Market 2017 in Sydney, and over 3 days 20,000 people came through the doors! So the exposure my brand gained in the early days was incredible. Exhibiting at a design event is something I highly recommend when developing your brand. You will be exposed to a diverse range of customers, & gain feedback on your product that enables you to grown and adapt to the retail market.

What are your biggest inspirations and favourite materials to work with and is there a material or discipline you would like to work with in the future?

I love painting botanicals and native flora, and I do like to give my pieces a contemporary feel. It is all about colour and texture. I do enjoy working with linen as I love the organic feel of the fibre, and there is something about the way my designs translate to the cloth; it adds dimension to the artwork yet achieves a softness. I try to be eco conscious when developing the range, working with more recycled materials would be a great step.

How do you approach new work or designs, do you create for seasons or trends? In your experience is this valuable or do you prefer to follow your own path and see what comes naturally.

I prefer to follow my own path when designing pieces. My range is quite unique, and so it is important for me to keep inspired by external influences other than trends. I do feel that my work is a reflection of the season; I am often inspired by the natural environment, and so many of my artworks include colours that I am surrounded by at the time of their conceptualisation. It is generally a natural progression while painting and drawing.

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Studio_one_thirty_nailed_it_1What do you see for the future of Studio One Thirty, do you have any projects in the pipeline you want to let us know about? 

I hope that my pieces can continue to bring a smile 🙂 and one day I would love to see my upholstery fabrics in an amazing hotel somewhere fabulous, like New York or Paris. Dreaming BIG I know!

What is the best piece of business advice anyone has ever given you and if you can pass on any words of wisdom what are they.

One of the best pieces of advice was that you should believe in yourself and have the confidence in your product, as it will evidently show in the quality of work you produce. Words of wisdom would be to find something creative that you really enjoy, even if it is just a small hobby, and make some ‘me’ time to really enjoy it.

Studio_one_thirty_nailed_it_6Thank you Sarah! We loved having you as part of our Nailed It series.

You can follow what Studio Onethirty is upto: Website, Instagram