Tag Archives: floral fabric

Meet the Designer – Bec Hayward

Introducing the visionary behind our current featured fabric prints – Bec Hayward! In this blog post, we will explore some behind the scenes of the collection. You’ll also get an inside look at her unique creative process and discover how she transforms ideas into stunning projects. Join us as we meet the designer and celebrate her artistic journey.

Bec Hayward

Hello, fellow creators and design enthusiasts! I’m Bec – a wife, a proud mom of two, a surface designer, a dedicated gardener, and a lover of all things creative.

I am so thrilled to be part of Digital Fabrics’ Designer Project series and excited to share that a curated collection of my designs will soon be available in the shop for your own exciting projects. How amazing is that!

I would love to offer you a glimpse into my studio world, where I will share a bit about my design process. It all begins with curating ideas from various sources and creating mood boards that have a variety of inspiration and a clear vibe. As for the medium, whether it’s paint, digital magic (thanks to Procreate), the elegance of watercolor, the boldness of ink, or the simplicity of pen and paper – I’m always up for an artistic adventure.

My inspiration often flows from reference books (I just can’t stop adding to my collection), the ever-inspiring Pinterest, and the Australian women’s fashion scene. We have SO many amazing local brands.
I take pride in crafting each element of my designs by hand – it’s a process where the creative journey often leads me to unexpected and exciting destinations. This is precisely what I love about surface design – the infinite possibilities to digitally transform and change a design into something completely new.

Once my handcrafted elements are ready, I scan them into Photoshop to clean up, colour (if not already painted), edit, and transform them into repeat designs. Playing with layouts and colorways is a dance I adore, with possibilities that are infinite. Iʼm so glad I stumbled upon this art form ten years ago, and I can’t help but marvel at how far the journey has taken me and how much my style has changed. Here’s to the next ten years of creativity and exploration!

If you’d like to follow my journey, you can find me here: @posyprint
Much love,
xx

This wonderful collection of prints is influenced by bohemian, vintage and ethnic designs. Bec loves to embrace that hand crafted feel through drawing and painting her designs, celebrating the beauty in imperfection.

Meet the Designer – Tara Royle

Meet Tara Royle; Illustrator and Emerging Fine Artist from Tasmania! In this feature, we’ll delve into the creative world of our upcoming designer, showcasing Tara’s cute and cozy style and inspirations. Join us as we explore the behind-the-scenes of her creative process and what what drives her artistic vision. Keep on reading to find out more!

Tara Royle

Hi there, lovely readers! My name is Tara Royle. I’m a 21-year-old signed illustrator and emerging fine artist from the little island of Tasmania, Australia. I create cute and often humorous pieces that depict animals and human figures, aiming to capture the unique, imagined and human like qualities of these characters. Recently, I’ve decided to take an exciting leap into textile design and pattern making, and I’m thrilled to announce the launch of my curated collection of patterns in collaboration with Digital Fabrics Fabric Shop!

Studio Space

My love for animals, especially cats, is a significant source of inspiration for my work. I have two adorable kitties who bring joy and warmth to my creative process, often keeping me company as I bring my visions to life. Alongside my passion for furry friends, I have a deep appreciation for all things vintage and retro, which reflects in my work. I’m particularly drawn to pastel colors and pretty aesthetics, and I aim to infuse these elements into each pattern I create.

I’m excited to share that my patterns can be featured on a variety of products, making them perfect for all kinds of creative projects. Whether you’re looking to add a splash of fun to women’s and children’s clothing, design unique bags, or create cozy cushions or bed spreads, my designs offer endless possibilities. Each pattern is crafted with love and can elevate any piece, turning everyday items into cheerful, and unique artistic statements.

Mushrooms & Ferns – Brown

My home studio is a cozy haven nestled on a mountain in the forest, surrounded by the serene beauty of nature. Wallabies roam freely among the trees, providing a constant source of inspiration and a reminder of the unique wildlife that Tasmania offers. This tranquil environment fuels my creativity and allows me to explore my artistic passions fully.

When I’m not creating, you can often find me baking delicious treats, hiking in my forest, practicing pilates, or taking a refreshing dip in the icy Tasmanian waters I call home. Each of these activities contribute to my artistic process, helping me find balance and inspiration in my daily life.

Illustration in Progress (ft. kitty)

I’m very excited to share this new chapter of my creative journey with you all. If you’d like to follow along and see what I’m up to, please connect with me on my Instagram @wallabymountain

I’d love to hear your thoughts and share my passion for art, design, and all things whimsy and cute.

Thank you for taking the time to learn a bit about me and my work. I can’t wait to see how you all engage with my patterns, and I hope they bring a touch of joy and creativity to your projects!

The Paws & Pastel collection features the sweetest flora and fauna motifs, in a range of complimenting colourways! Each fabric can work for a range of both women’s and children fashion and perhaps home home projects too!

Meet the Designer – Anzela Simcock

Next up as our featured artist in The Designer Project is the wonderful Anzela Simcock – with not one…but two textile collections ‘Stitch & Spark’ & ‘Summer Shore near the Tropics’!

As part of Anzela’s feature, the designer has also put together a guest blog which details her typical creative process as well as the things that inspire her! Keep reading to find out more!

Anzela Simcock

I’m Anzela Simcock, a Latvian-Australian surface pattern designer, driven by a profound passion for transforming joyful art and digital elements into fabrics, wallpaper and other surface patterns. Join me on an immersive journey through my unique artistic styles and enchanting creations, inspired by the fusion of my Latvian heritage, Australian surroundings and experiences, and the cherished moments with my children, family and garden.

Mouse pad with one her designs

Nature and the power of mind, a constant muse, ignites my creative spark. The vast landscapes of Australia and the natural wonders of Latvia intertwine in my designs, capturing the essence of their beauty. From the serene beauty of Australian flora to the whimsical charm of Latvian gardens, my patterns embody the vibrant colours, delicate textures, and ethereal allure found in these enchanting environments.

Abstract art becomes my canvas for exploration, enabling me to transcend artistic boundaries. Drawing from my Latvian heritage’s rich artistic traditions and the multicultural influences of Australia, my abstract creations take on a diverse and thought-provoking form. Through intricate patterns, bold shapes, and adventurous colour palettes, I invite you to delve into a realm of imagination, where emotions are evoked, and connections are forged.

Creative Office Space

As a Latvian-Australian surface pattern designer, I celebrate the nostalgia and cultural fusion that shape my artistic expression. Inspired by the beloved memories of my Latvian roots and the vibrant tapestry of Australian life, my designs pay homage to iconic eras and cherished moments. From the rhythmic beats of Australian culture to the folklore of Latvia, I intertwine these influences to create patterns that transport you through time and celebrate the beauty of cultural diversity.

As a devoted mother, the laughter and innocence of my children inspire a profound sense of creativity within me. Their joy and curiosity find expression in my designs, adding a touch of whimsy and playfulness. Moreover, my beloved garden, an oasis of tranquillity, serves as a wellspring of inspiration. The vibrant blooms, delicate petals, and gentle rhythms of nature’s symphony find their way into my designs, evoking a sense of serenity and harmony.

Anzela and her youngest helper

The Stitch & Spark Textile Collection offers a delightful blend of fun graphics, playful colors, and a fresh take on traditional designs. The combination of these elements creates a unique and vibrant aesthetic that is sure to add a touch of whimsy to any home decor. Summer Shore near the Tropics Collection is where warm minimalist coastal prints meet vibrant tropical motifs. Clean lines and an earthy palette celebrate laid back beach side living, while bold, saturated hues capture the energy of nearby lush rain forests. Ideal for summery projects seeking timeless simplicity accented by vibrant pops of natural wonder.

These designs would be great for a range of both Fashion & Interior projects! Each of Anzela’s designs are available to be printed onto any of our stock fabrics. Simply head to our Fabric Shop online to view the whole collection and choose your favourite fabric!

Meet the Designer – De-Anne Strange

Get ready to meet our next talented designer in the spotlight – De-Anne Strange! In this feature, we’ll delve into the creative world of our upcoming designer, showcasing De-Anne’s unique style and inspirations. Join us as we uncover the stories behind her designs and the passion that drives her artistic vision. Keep on reading to find out more!

De-Anne Strange

A change in creative careers brought a lifetime of experience and skills, to help make pattern designs unique and true to me.

Work in Progress Painting

I have always been inspired by people who are their true self and create their own unique path through life, whatever that may be. From a young age I have been able to see the beauty in all things, the tiny detail that is often missed and had a great sense of appreciation for this beautiful world we live in, and this now helps in my design process.

Colour Matching Designs

I’ve been fortunate to be a creative entrepreneur in various industries and share my art with others. Years of hairdressing showed me how much I love to help bring joy through my art and creating hair styles that helped make others feel good about themselves. Many Years in my Photography business brings the ability to look at any situation or subject, through a creative lens where anything is possible and problem-solving techniques to make that anything come to life! Completing a Diploma in Visual Arts with an amazing teacher has given me the courage to step even further from my comfort zone and give anything a go, you never know where it may take you. Also helps calm perfectionism without compromising best practices and quality.

Wheat Crops Inspiration

When I first discovered the surface pattern design industry, I was so intrigued and just felt so strongly that this was the direction I needed to go. I found that the professionals in the industry were the most welcoming and supportive I’ve ever known and just love to help others reach their goals. The saying ‘there is room for us all’ is used often and I’ve seen so many new designers flourish in this supportive environment. I love being a part of it too and helping others. I have participated in lots of different education and mentor groups worldwide, which has shown me how many talented artists are creating the life they want and supporting their families from their art businesses.

Collection Colour Palettes

When I am in the first stage of a new collection creative process, I use a mix of all the skills I’ve learnt and work in mixed mediums including Photography, painting, drawing and digital artwork on my iPad Pro. When creating art on paper or canvas, I love to work with Acrylic and water colour paints, inks, charcoal, calligraphy pens, pencil and more. I use my camera to photograph anything for inspiration, create my own textures and capture my finished.

Work in Progress Painting

artworks, rather than scanning them onto my computer. I use my professional photography skills to photograph my work with good lighting and keep the digital quality high. Once I have imported my original art works, I mainly use Adobe illustrator to create my designs but also lightroom and photoshop depending on what style I’m creating.

Photographing Inspiration

Currently I have released 6 design collections, all very different and I have my next 3 already in progress. I love showcasing beauty in nature and feel my style is unique, elegant and intriguing due to abstract composition. It suits most industries but looks great on fabric, clothing and accessories, wallpaper and homewares.

I hope to keep creating my art and finding companies who wish to licence my designs, so I can help inspire others to follow their dreams too.

De xx

Love of the Land, embracing Australian Agricultural Farming and Grain Crops. Living in the Central Wheatbelt Western Australia and jointly running a farming business, De wanted to showcase this industry in a new modern light, to show its beauty. This collection is full of life, texture and interest, with an abstract feel. Using her professional photographs taken on their farm of various crop varieties at different stages of their growing processes, she has created these unique illustration patterns. Colours are pulled directly from her photos and each pattern has its own unique story and meaning to her family.

Alive – a collection bursting with life! Bold, beautiful and striking, filled with stunning colours, layers and textures. This collection is timeless and will bring life to any project. Each design is a thoughtfully made, piece of art. Every hero design has her signature hidden butterfly.

She hopes to give an insight into this profession through her art and also show its possible to be a Farmer and an Artist at the same time! Through the constant support of her Husband Leigh and their 3 sons, she has been able to bring her dreams to life and they have always been there helping along the way. Head to our Fabric Shop online to view the whole collection and shop now!

Meet the Designer – Melissa Hamlyn

Meet our newest featured designer in the Designer Project, Melissa Hamlyn. Dive into her world of creativity and innovation as we explore her unique design journey. Get ready to be inspired by Melissa’s captivating designs and artistic vision. Let’s embark on a journey through the extraordinary work of this talented designer.

Keep reading to find out more!

Melissa Hamlyn

Welcome! I’m Melissa Hamlyn, creator of Painted Lady Studio. I’ve been working with various materials for years now, but have only recently begun creating my own surface design patterns as well as writing blogs about art and design!

Mood Board

My creations often feature bold colours and patterns made using digital and traditional printing techniques. I enjoy experimenting with new materials and techniques, which is part of what makes my designs unique. I love to sketch and test with scale and materials such as paint, markers and pen as well as styles such as realistic, abstract and geometric. Over the course of my university studies I had a tactile and sculptural practice and I experimented with different mediums such as fabric, wood and plastic – these too have influenced how I think about making two-dimensional art.

Studio Space

I have a passion for pattern, colour and texture. My work is an exploration of these things. Once I’ve settled on some sketches I scan and experiment with the image in Photoshop and Illustrator where I introduce textures and motifs I’ve made like marble effects, ginghams and shiny foils. I then begin to finalise each hero design so that it has a strong graphic impact and then I mix and match coordinates to make a collection or sometimes a design all on its own!

When choosing co-ordinates I focus on colour, never limit myself to just one colour palette and use a colour wheel to help me choose colour pairings that work well together as well as complimentary colours and contrasting shades of the same colour, this helps to create a bold look that is eye-catching but not too overbearing.

Design Work in Progress

In addition I mix different prints together – floral prints with stripes, polka dots prints with stripes, polka dots with checks, anything goes! A strong graphic look and feel is my aim and I love to include a little bit of humour in my coordinates too. I love the classic look but I like to add a twist by using modern prints and colours that make my designs stand out from other patterns and designs.

The Mosaic Blooms collection features a series of prints, that have been cherry picked from various pointcanvas of Melissa’s surface pattern designer life and captures the approach she takes with each new design idea! We think these prints would work best for Home & Interior projects and fashion accessories such as scarves. Each of Melissa’s designs are available to be printed onto any of our stock fabrics. Simply head to our Fabric Shop online to view the whole collection and choose your favourite fabric!

Meet the Designer – Julia Reader

Welcoming the talented Julia Reader as our next featured artist in The Designer Project – along with her wonderful fabric collection ‘Flowers & Foliage’!

To coincide with Julia’s fabrics being available in our Fabric Shop, she has also put together a guest blog which shares some background information about the artist herself, the inspiration for the collection and how Julia likes to work creatively. The blog is simply a joy to read! Keep reading to find out more!

Julia Reader

Hello! My name is Julia and I am the graphic designer and artist behind Julia Reader Creates! I work from a small light-filled studio in Mount Gambier, South Australia in which I sell a small range of creative products from original art and textiles to paper goods. I also teach watercolour from a large, refurbished farm-house table!

Watercolour paintings that will transfer to a pattern.

I live in the lovely Limestone Coast of South Australia. I am surrounded by nature and it fuels all of my creativity. I have a particular fascination with Australian native flora and fauna, but do love a dahlia too!

Princess Gum flower – design inspiration

My creative process usually starts with a photo that I have taken. My phone is filled with videos and photos of plants and their flowers – it’s a creative library of sorts. This library sits idle until I have a brush in hand, of which I search for the image that talks to me the most. A lot of the time I have no idea what I will create, and I love the spontaneity of that. Some of my best work has arrived from having fun and experimenting. I also have a love for colour and this finds its way into my work naturally.

Watercolour paintings that will transfer to a pattern.

I scan in my watercolour paintings and clean up the elements that I plan to use in my pattern. This can take quite a while to do, and oftentimes I don’t use everything that I paint. I tweak colours and layout until I am happy, and will also apply the pattern to a mock-up file just to see how the pattern will transfer to a product.

Crab Apples Watercolour Motifs

Crab Apples Design Mockups

I have a large store of watercolour paintings that I sift through every once in a while. I love to re-purpose my artwork and combine different elements and styles, so having this archive of artwork allows me to do that.

Stored Paintings for future inspiration

As an artist, my aim is to always create what feels aligned. By working in this way, my style remains authentic and will continue to evolve with me over time. I invite you to follow me on Instagram and Facebook where I share my work and my inspiration. Or, head over to my website where you can see everything that I do! I hope to see my patterns on your products in the future – and please make sure you tag me as I love to see where my creations end up!

Much love, Julia

Flowers & Foliage is a collection of nature-inspired, abstract prints that are influenced by the bright and wondrous things that Julia finds on her daily walks (she is a collector of leaves, shells, feathers and more). From the colour of Autumn leaves and crab-apples to the shapes of gum and grevillea leaves, these prints are designed with homewares in mind, but work beautifully on scarves, dresses and children’s wares.

‘Follow Me Sunshine’ Textile Collection by Naomi Robinson

We’re super excited to announce that our next featured artist from The Designer Project will be ever so talented, Naomi Robinson!

Naomi is a watercolour and mixed media artist based on the Sunshine Coast, Australia. She works in a way that allows the mediums innate beauty and imperfect qualities to shine through. In doing so, reflecting nature’s charm and uniqueness and helping us re-connect to the truth of who we are. The ‘Follow Me Sunshine’ collection brings a playful, fresh Spring-time vibe; and reflects Naomi’s charming, organic and whimsy style.

Keep reading to find out more about Naomi’s wonderful floral designs!

Creekside Maiden enchants us with her earthy tones and delicate leaves. Softly hand-painted to create a timeless, sophisticated minimal print, practical for many uses. Keep a look out on your next rainforest walk and you may be charmed too!

Indoor Paradise is inspired by the lushness of a house full of plants and features wonderful tones of green and pink! Bring the feeling of an Indoor Paradise into your homes with this sumptuousness, alluring and refreshing pattern.

Circles of Allure is a flirtatious, fun and bright take on Banksia flowers, viewed from above. These gorgeous watercolour blooms range in size from 5-8cm diameter. A super versatile design that could be made into many lovely products; think tablewear, home decor, tote bags, baby products or women’s clothing.

Sweet Leaf is a cute, versatile coordinate pattern of hand-painted daisy leaves. Inspired by the profusely flowering wild daisies found along the roadside. Which burst to life after a Spring time shower! Perfect for women’s apparel, cushions, accessories and an array of home decor.

Dandy Wishes is a playful and delicately painted pattern, that would be ideal for making dresses, skirts, children’s clothing and even homeware items, like cushions and tea towels. Inspired by Dandelions with their bright golden pops of colour, that beam through the foliage in early Spring, reminding us of hope, rebirth and the end of Winter days.

Diverse Devotion features alluring watery effects and texture, which are a lovely display of the wonders of watercolour. Creating an alive and unique story of tropical rainforest leaves. Ideal for use on cushions, baby clothes, homewares, skirts and dresses. We are looking forward to seeing what you make with this beautiful design!

Peach Gingham is a quaint, charming and nostalgic Gingham design, which reminds us of the warm Spring days of our playful childhood, where possibilities were endless and days were long! A timeless print, perfect for use on tableware, napkins, cushions, dresses, skirts and baby wear. And would pair beautifully with the Strawberry Days pattern!

Bee Mine is cute and irresistible; childhood vibes of something sweet! Bee Mine features hand-painted strawberry vine flowers and would look great paired next to Strawberry Days and Peach Gingham. Could also be a loveable stand-alone print! We can see this sweet pattern on Summer dresses, baby’s clothes and kids clothing.

Who doesn’t like quirky hand-painted strawberries!? Strawberry Days offers a playful, fresh, Spring-time vibe, and conjures up childhood memories of picking and eating fresh strawberries from our mother’s garden. Did someone say Garden Tea Party?! We think it would look super cute on picnic ware, tableware, tote bags and fun bold clothing!

All of our project ideas above are suggestions only as the sky’s truly the limit with Naomi’s stunning collection! Each of Naomi’s designs can be found in our Fabric Shop, so head on over to be inspired for your next DIY project!

LeAnne Payne – The Designer Project

It’s been amazing sharing all of the wonderful designs by textile designer LeAnne Payne with you! We hope you’ve loved them just as much as we have. To coincide with LeAnne’s ‘Spring Picnic’ and ‘Australian Flora’ collections being made available to all of our customers through our Fabric Shop online, the artist herself has put together a guest blog which further explains her creative process, what inspires her designs as well as bit more about herself.

Keep reading to find out more!

LeAnne Payne

Hello! my name is LeAnne and I am the designer for Leanne Mary Designs. It is wonderful to be here at Digital Fabrics, an Australian owned and operated eco friendly fabric manufacturer. Digital fabrics have selected some of my stand alone designs to bring to you first, a collection of fun, whimsical designs.

LeAnne Sketching in Studio

At Leanne Mary Designs our focus is to bring designs that provide the solution to your project needs. If you have an idea, let me know and we can collaborate to bring it to life! I am blessed to live in the most beautiful part of the world, Lake Macquarie, New South Wales, Australia, where I live with my husband and one four legged friend. Our home is a peaceful haven from the busyness of the world and a place that I can create and enjoy my art, while getting inspiration from the bushland and lake. You will often see me stopping on our daily walks to pick up a twig or leaf because it has a great shape or colour, I find inspiration all around us.

LeAnne Sketching at Lake

I have always been an artist, dabbling away at watercolour, acrylics, digital, I even love coloured pencils. When I discovered Surface Pattern Design it blew my mind. I had never before thought of how the patterns on items came into being but once discovered I now see patterns everywhere! The moment I made my first repeating pattern is right up there in ‘Best moments of my life” I may just have emailed that pattern to everyone I knew I was so chuffed. And that was to be the start of an artistic obsession to make repeat patterns.

Watercolour Paintings

My process for making a pattern can start in a variety of ways but they all finish up the same way. With lots of refining in either illustrator or photoshop. I love the process of taking the motifs and making them into a repeat pattern but this is also the part that I take lots of time with. Going over each element to make a well balanced pattern. Why? Because I am passionate about art and illustrations and producing work that is quality and perfect for the project that you have in mind.

WIP Designs

I would love to see what you make with my designs, it is a buzz that never ends. Tag me on instagram @iamleannemary or send me a message: leannemary6@gmail.com
https://www.instagram.com/iamleannemary
https://linktr.ee/leannemarydesigns

‘Spring Picnic’ & ‘Australian Flora’ Textile Collections by LeAnne Payne

It’s come that time again to introduce our newest featured artist of The Designer Project…introducing the wonderful LeAnne Payne and her textile collections ‘Spring Picnic’ and ‘Australian Flora’!

LeAnne is the designer, and everything else, behind Leanne Mary Designs. She lives, works and creates in the beautiful Lake Macquarie area of NSW. Her style is all about texture, water colour layers, chalky pencil drawings or a combination, all brought together in digital form. LeAnne takes inspiration from the beauty of Lake Macquarie, the lake and the bushland.

What’s more fantastic is that the whole collection has been made available in our Fabric Shop online, meaning each of the designs can be printed onto any of our stock fabrics. Below we’ve shared a bit about each of the designs and the types of projects we think they’d be great for so keep reading!

Spring Picnic Collection

Blue Floral with delicate White Leaves is a versatile design of complimentary blues, teamed with bright white. We love the combination of blue floral motifs against the white foliage and think this would be the perfect print for a mix of both Fashion and Homeware projects!

A Riot of Wildflowers, the name says it all! This design showcases a collection of wildflowers in an array of colours, which are sure to inspire you to go and pick some flowers from the garden. Although a very busy print, the muted tones of the colours create a calm vibe to this design. This is a divine print for Fashion projects such as sleepwear or a lovely summer dress!

Wobbly Check features a light grey base with pink and peach stripes, that cross over to create this wonderful check pattern. Checks are so on trend right now, but why have boring when you can have hand painted ones with a bit of a wobble! We think this print inspires Homeware and Fashion projects, such as fun cushions or a cute matching set.

Tree Line Gold is a hand drawn design, full of whimsical and quirky shapes that form tree lines, filled with all forms of doodles. We love the mix of Teal and Red, with that bold pop of Gold. This unique print would work so well for fashion garments! Think fun dresses or even kidswear.

Terracotta & Sage Tile Petal are classic prints that feature hand drawn petal motifs in an off-white shade. The petals are rotated to form a four-petal flower, as an outlined version with a Sage Green background or a solid version with a Terracotta background. These prints have a retro feel, making them a great choice for Home & Interior DIYs! Perhaps some designer Cushions or Tea Towels for your home.

Australian Flora Collection

Bottlebrush & Wattle features hand painted water colour motifs with ink details, that bring the Australian bush alive. We love the pairing of the Red and Green with the pops of that Wattle Gold! This design would work wonderfully for any fashion or homeware project! Personally, we would love to see it featured on a range of stunning summer garments.

Wind Blown Gum Leaves Terracotta & Darkest Blue showcase delicate line drawings of leaves and gum blossoms in what appears to be white but is actually a wonderful soft grey. It pairs perfectly against the Rust and Dark Grey Blue backgrounds. These beautiful prints would be the perfect choice for any Home & Interior projects, such as Cushion Covers, Tea Towels or even Table Linen!

Australian Gum Leaves & Blossoms is another design full of delicate line drawn leaves and gum blossoms, which cascade over a textured light blue back ground. We love the simplicity of this design, as it makes it a fabulous choice for a range of projects – both fashion and home related!

Jenni Rogers – The Designer Project

We’ve absolutely adored sharing the delicious ‘Blooms & Bakes’ Collection by artist Jenni Rogers for this installment of The Designer Project!

As passionately described by Jenni, “When I bake the texture and colours consume me – there is never ending inspiration from these subjects. It’s life and it is a part of us all”. Jenni’s creative process starts with feelings that she gains from the observation of these subjects. Then her mind starts to envision how it could look, usually painting from still life, photos or real life as in plain air.

We hope that you have all loved Jenni’s beautiful collection as much as we have! Each of Jenni’s designs can be found in our Fabric Shop online. Keep reading to find out more about Jenni’s work, inspirations and typical creative process!

Jenni Rogers

Hi, my name is Jenni Rogers, artist, surface pattern designer and chef and I’m based in the beautiful Byron Bay Hinterland. I love creating paintings/patterns that combine two of my favourite things – cooking and art.

And I’m super excited to be included in the Designer project with Digital Fabrics, thank you!

I thought I’d introduce myself by sharing a little behind the scenes look at how my patterns start, what my inspiration is and how my sketches and paintings evolve into the patterns you see here at Digital Fabrics.

Almost all of my initial inspiration comes from food in some way or another whether it be raw ingredients, like how vanilla paste sparkles in the sun on a teaspoon (that may sound odd to you…lol ) or a messy table after a great meal shared with family and friends, with serviettes, plates stacked, etc. Yes these are the things that capture my attention!

I find all aspects of food and cafes very emotional. I often associate memories to food. I know when I bake bread, I think of my dad in the kitchen baking these enormous loaves for our family, my Grandma and I making little, sweet jam mushrooms with icing and pastry stalks and my mum and I destroying the kitchen through cake decorating, every bowl and appliance in the house was used. Our favourite recipes remind us of our loved ones – when we create them, in a way, it brings them back to us. My paintings and then patterns are a way of capturing those images.

This is my initial process on how I create a pattern and it starts in the kitchen:

1/Photograph whilst making the recipe – usually cake!

2/ Eat baked goodies and share with family

3/ Sketch out different elements within the baking process to see what looks good and to plan how the recipe will read and if its easy to follow.

4/ play around with painting different parts of the process

5/ This is the finished painting below. I call it Recipe-art.

Once the painting is finished, I then use some or all of the elements within the painting to create patterns. I start by scanning in my finished painting, basically pulling it apart on photoshop and then arranging them into repeat patterns. I usually end up with at least 50+ patterns from each recipe, its actually hard to stop!

High Tea Design WIP

And this is the finished pattern.

“High Tea” and it’s available to use now within Digital Fabrics.

I would love to see what you make with my patterns and I hope this has inspired you to get busy creating! Please tag both Digital Fabrics (@digitalfabrics) and myself on Instagram or Facebook.

Instagram: https://www.instagram.com/sweetart_by_jenni

Facebook: https://www.facebook.com/sweetartbyjenni

Happy Creating , Jenni

This photo below is where I paint smaller artworks and working in photoshop.

Jenni’s Art Studio

And this photo below is my art studio where I paint larger artworks and I can get a bit messy.