Tag Archives: illustration

Cotton Drill Fabric

We thought it would be a great time to introduce another one of our favourite natural fabrics, Cotton Drill! You’ve definitely heard of it, but what is it used for? Below we’ve listed the fabrics specs, printing characteristics and the types of projects, products and applications we think this fabric is perfect for!

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Cotton Drill is a wonderful mid-weight cotton fabric with a crisp white base. The fabric is strong in construction without being heavy or rigid. The fabric is 195GSM, has a maximum printable width of 140cm, and features a beautiful twill weave and texture. Due to its bright white base, the Cotton Drill provides great colour reproduction when printed!

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Please keep in mind when considering our Cotton Drill for your next project, that it’s normal for some fading to occur after washing with printed natural fabrics. Fading can be minimized through hand-washing in cool water and using a phosphate-free detergent.

Cotton Drill is extremely versatile and can be used across both apparel and interiors applications.  Popular uses for the fabric are skirts, jackets, dresses, tablecloths and runners, napkins, banners, cushions, curtains and tea towels. We’ve included some examples below of the types of projects that this fabric is the ideal choice for!

Tea Towel Idea

Tea towelPencil Floral Skirt Idea

A-line skirtJacket Idea

Jacket or coatCushions Idea

Cushion covers

Sample swatches of the Cotton Drill are available through our Sample Pack Order Form and can be found in our ‘Natural Fabrics’, ‘Home and Interiors Fabrics’ and ‘Super pack’ sample packs. Get in touch to find out if this fabric will be suitable for your upcoming project!

Textile Collection Ella

It’s that time again! Our design team has been busy at work to deliver you a brand new range of elegant designs. We’ve chosen to create seasonal feeling prints, contrasting in style to our previous floral filled collection, and guaranteed to inspire. Introducing our new Ella Collection, which is available now in our Fabric Shop now!

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For this collection we were inspired by continuous line drawings which sparked the creative process of creating gorgeous, minimal designs. We took inspiration from the Divine Feminine, researching the female form, facial features and bohemian iconography. Picasso and artist Kris Trappeniers were also used as a reference to help guide the illustrative style of the collection. We then began to hand-draw a range of illustrations, experimenting with different pencils and markers before settling on the use of a black fine-line marker, to create a universal look to all the designs.

Digital Fabrics_custom fabric printing_minimal illustrated design_Ella Collection_7Picasso

Digital Fabrics_custom fabric printing_minimal illustrated design_Ella Collection_6Kris Trappeniers

Once we had a series of illustrations, we selected the drawings we wanted to use for the designs and scanned them for further development. Both Adobe Illustrator and Adobe Photoshop were used to clean the hand-drawn artwork and experiment with scale and layout.

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Different colours and tones were tested during the creative process for each design. Before we settled on a soft, earthy colour palette to compliment the feminine nature and simple elements of the collection. The warm colours, inspired by nature, create a harmonious flow throughout the range. For one of the designs we found two different colourways worked particularly well, and decided to feature both of them in the final collection.

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The prints include various scales throughout the collection which we think are perfectly suited to fashion applications. The minimalist artwork and diverse colour palette makes them incredibly versatile for a wide range of creative projects. We’ve included some reference imagery below to help get those ideas flowing.

Digital Fabrics_custom fabric printing_minimal illustrated design_Ella Collection_2Image via Pinterest

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Image via Pinterest

Digital Fabrics_custom fabric printing_minimal illustrated design_Ella Collection_5Image via Pinterest

Snippets: Chats With Creatives, Textile Design Studio ‘Skye St Studio’ – Series 3, Snippet 5

Snippets. Chats with Creatives.

Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes print designers tick.

This series we are focusing on textile designers as our creatives to get into the nitty gritty of the thing we love the most, textiles and surface design! We have asked a different set of questions relative to this and as always we hope to inspire others by sharing snippets of these creative stories.

Today we are chatting to Crystal Kruger from Sydney based Textile studio ‘Skye St Studio‘ who offer a range of services such as textile design, colour matching, pattern grading and mood board creation. They have a range of fun, bright and often hand painted prints that you can license or buy exclusively for all sorts of projects and needs as well as offering custom illustrations and design work.

Skye_St_Studio_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_3Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

My name is Crystal Kruger and I am the designer behind Skye St. Studio. I am a textile and surface pattern designer and also a design educator. My career began straight out of school, studying fashion and textile design and technology education at the Whitehouse Institute of Design in Sydney. I have spent the last decade both teaching textiles and design subjects to students, as well as starting my own business as a textile designer. For me it has always been textiles or fashion in some form or another that fill my heart and fuel my inspiration. It took me a bit longer to realise the textile design was the right fit.

Where do you call home and what is your favourite thing about where you live?

I live in Sydney, Australia which is such an exciting, vibrant and inspiring place to be. Everything is fast paced but there is a wonderful balance between the urban and natural landscapes. I love being able to explore the ocean, the rivers and the mountains which surround Sydney but then also experience the wonderful, eclectic mix of cultures (and foods!) that inhabit this place. Culture, travel and nature are some of my biggest inspirations.

What 3 words best describe your creative style.

Colourful, painterly and fun! Trend-driven designs with soul.

Skye_St_Studio_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_1

Skye_St_Studio_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_9Tell us a bit about what kind of studio, space or practice you run? Do you sell online or license your prints, do you do commissions or lots of freelance and what do you like doing the most?

Skye St. Studio is a very flexible design studio. Because it is so small I can be agile and accommodating to the needs of different clients. I sell the copyright to textile and surface pattern designs outright, as well as licensing prints through the catalogue on my website. At Skye St. Studio, I often work with local makers and other small businesses, but also larger companies and I love the variety that comes from working with different creative businesses. I do commission based pattern design and have worked with clients to design a range of other products including logos, tote bags layouts, soft toys and bespoke wall art for giftware. Skye St. Studio offers freelance design services as well and I would love to build that side of my business further. I also have an exclusive collection of designs available through Pattern Observer Studio. These are shown at trade shows such as Premiere Vision and Surtex but are also available for viewing at any time through Pattern Observer.

Skye_St_Studio_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_6Do you have a favourite medium and/or method to work with, if so what is it and why?

My favourite way to design Skye St. Studio prints is to paint. I love to put some music on, something like The National and let the creativity flow. Sometimes I will just paint freehand, other times I will sketch first. I love to use gouache paints mostly, but also ink and watercolours. Not all Skye St. Studio prints are painted, but all are hand-illustrated before they are digitised. Colour is quite intuitive for me and so I tend to pick my palette right at the start of a project. I usually work with inspiration images in front of me, such as a Pinterest board I have created, a mood board I put together, or reference images from a client brief. I love the subtle variations of colour and texture that paint allows me to capture in my prints. I really feel this adds life and soul to my prints.

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Which part of the creative process is your favourite and why?

Well, I love all of the creative process! But I must say, there is nothing like getting your hands on a new design brief or a new idea. I love that inspiration and idea development phase, putting together a mood board and sourcing amazing imagery. In that moment I love the sense of purpose, drive and that excited feeling in my stomach. I love the potential of that stage and the intuitiveness of being inspired. I feel that this is a real strength of mine as a designer, I am very good at synthesising the mood of a brief and bringing ideas together.

Skye_St_Studio_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_10What would you say is the biggest challenge when running your own business, what is your favourite and least favourite part?

The biggest challenge is the potential for isolation. As a designer we can get some absorbed in our thoughts and be in our heads too much. But also as a small business, it is easy to forget that other designers just like us are struggling with the same business challenges. It is really important to try and build a network of people that you can chat with and share your journey with. Often you are working from home or in a studio on your own and it can be a bit lonely at times. I love having someone else around to just ask, ‘what do you think of this?’ Otherwise it is so easy to overthink things! Finding the right clients can sometimes be a challenge as well, being a small business.

The best part is the creative freedom and the satisfaction I get from fulfilling my creative goals. When you have a win, it is amazing! I love it when a client gives me great feedback and I see them getting excited like I am about a print I am working on. That validation is amazing as a designer. It is wonderful working for myself, because I can choose what and who I want to work with as well. After the restrictions of working in schools for many years, I love the flexibility of being able to work from my studio or a cafe, to set my own schedule and to dress like me!

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What would your dream creative project or collaboration look like? Tell us about why you would love to collaborate with them and what you find inspiring about their work.

My dream project would be to have my own print-driven, body positive clothing range. My background is in fashion and I have always approached clothing as a form of expression. Prints say so much about the wearer, which I love! Yes, trends come and go, but if you can find pieces for your wardrobe that really sing and show the world who you are, then that is a wonderful thing. I feel it is especially hard to find fashion like this for women size 14 and up. Your options become so limited and I think everyone deserves to be able to buy clothes they love, no matter your size.

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Skye_St_Studio_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_4What projects or collaborations from last year stuck out, good or bad and what is coming up over this year that you would like to plug!

I have a brand new collab which is launching right now and I am super excited about it. I recently worked with fashion designer Kathryn Shaw of Rattamatatt on her new spring collection called Jungle Fever, which is available for preorders on Etsy from 5th August. She has featured Skye St. Studio hand painted patterns from my Jungle Snakes print collection on her garments and it all looks so amazing! Kathryn has been a dream to work with and I am so proud of what we have created – we hope you all love it too!

All of Rattamatatt’s designs are classic and vintage cuts with a focus on fit and they all feature gorgeous, fun, modern prints with personality. Kathryn is all about slow fashion and ethical clothing production, making everything herself. I love this design philosophy and she has made my prints look absolutely fantastic on her garments! With Rattamatatt’s silhouettes and Skye St. Studio prints, the Jungle Fever collection is fun, bright and whimsical – check it out online! Stay tuned to our social media accounts also, as there may just be a fun little giveaway in the works, where you can score yourself some original Ratamatatt x Skye St. Studio goodness! Jungle Fever Collection available for preorder on 5th August 2019 at Rattamatatt’s Etsy store.

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Where would you like to see your work featured?

One day I would love to see my work adorning some amazing dress in Vogue or for sale in Gorman! I am obsessed with their artist collabs haha.

Skye_St_Studio_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_11Skye_St_Studio_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_12You can find what Crystal is upto here: Website, Instagram, Facebook.

Snippets: Chats With Creatives, Illustrator & Pattern Designer Amber Davenport – Series 3, Snippet 3

Snippets. Chats with Creatives.

Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes print designers tick.

This series we are focusing on textile designers as our creatives to get into the nitty gritty of the thing we love the most, textiles and surface design! We have asked a different set of questions relative to this and as always we hope to inspire others by sharing snippets of these creative stories.

Today we are chatting to Amber Davenport, a British illustrator and surface pattern designer with a flair for hand painting bright and colourful artworks inspired by travel, botanicals and her surroundings.

She aims to make people happy with her artwork and accessories and we have to agree that she does! Her style is unique and she captures scenes in such a wonderful way with brushstrokes, patterns and colours used and details captured.

She has worked with Urban Outfitters, Birchbox, Target and OhhDeer and been featured in some great publications including Mollie Makes, Brownpaperbag and Artistic Moods. Her work is aesthetically pleasing and works in a variety of spaces and we had fun asking her the snippets questions:

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Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

I’m Amber, I’m an Illustrator and Surface Pattern Designer from England. I sell my Illustrations as prints via my website and through companies such as Urban Outfitters, Target and Paperchase. I also create surface patterns for a range of different products including Cushions, Tote Bags and Wall Hangings. My business started in my bedroom in 2016 whilst I was studying Textiles at University in Manchester. Fast forward 3 years and my hobby and passion project has turned into a full time dream as a shop owner and Freelance Illustrator! Since graduating University last year I work from my studio at home where I’m kept company by my three cats and endless potted plants.

Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_10Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_12Where do you call home and what is your favourite thing about where you live?

I live in a Warrington in the North West of England, it’s great because it sits between two great cities; Manchester and Liverpool.

What 3 words best describe your creative style.

Botanical, Naïve and Colourful.

Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_7Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_4Tell us about your creative space, what are your tips for keeping a creative studio space organised? What would your dream space look like?

My studio is currently packed into the spare room of my home. It has very good natural light and is filled with plants as continuous inspiration. It’s great because I always have my cats to keep me company although sometimes I do get a bit of cabin fever, its so important to leave the house at least once a day! I’d love a bigger studio as I’m currently surrounded by boxes of stock with limited space to spread out. My dream studio would be a large white room, a blank canvas, filled with lots of desk space. Id love a designated area for packing stock and another area where I could paint and be messy!

Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_2What does a typical creative day look like for you? Do you follow a routine or are you project led? 

Typically, in the morning I focus on replying to emails, updating my website, sorting content for social media and heading to the post office with lots of prints! These areas are the parts of my business I enjoy the least so I try to get these things done first so I can enjoy the rest of my day. After lunch I sit down at my desk and paint, whether it be for personal projects or client led projects. I love this part of my job and I get totally lost in it, sometimes I don’t leave my desk until the early hours of the morning.

Tell us about how you get your creative juices flowing, what is your process? Do you have a source of inspiration you want to share with us?

I love to travel, I recently got home from a four-month trip to Malaysia, Australia, New Zealand, Fiji, Hong Kong and Thailand. So at the moment I’m definitely ready to burst with ideas! Obviously I cant afford to travel all the time, so when I’m not travelling I like to visit Botanical Gardens and watch lots of David Attenborough documentary’s, on repeat!

Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_9

Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_11Do you have a favourite medium and/or method to work with, if so what is it and why?

Acrylic and Gouache paints. I also like to collage with painted bits of paper, screenprint and sometimes like to papercut too! I’m a very hands on designer, I’ve never really been interested in digital design as the process isn’t as fun for me.

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What would you say is the biggest challenge when running your own business, what is your favourite and least favourite part?

Time management! Its difficult juggling marketing, accounts, post office trips and replying to emails when all you really want to do is create. These things don’t come naturally to me so I have a habit of pushing them aside. My favourite part is completing personal projects. I consider myself so lucky that I get to create the art that I want the majority of the time. Some days I get to paint whatever I feel like in that moment, I find that sometimes these pieces become my best sellers and that’s just the best feeling ever. My least favourite part is the uncertainty of running your own business, my monthly income varies and this is quite daunting. I suppose organization and self motivation is key to feeling like you’re keeping on top of everything.

Where would you like to see your work featured?

Id love my surface pattern to be featured in Anthropology, it would just be a dream. Aside from that I would love to grow my brand enough so that I could start selling wholesale to high street stores. I’m currently working on expanding my product range to include more of my Surface Pattern Designs so if I could pull that off id be so happy.

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Amber_Davenport_Digitalfabrics_textiledesign_surfacedesign_fabricprinting_8You can read more about what Amber is upto Website, Instagram, Facebook.

Textile Collection Wildflower

It’s that time again – our design team has been busy working to deliver new range of textile designs for our Fabric Shop that delight and inspire. Having focused solely on digital methods to create designs for our previous launch we’ve returned to hand-drawn and hand-painted motifs, texture and line for our latest range. Introducing our Wildflower Collection.

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Once again we found ourselves being inspired by nature. It’s hard not to be when it still feels like Summer in Sydney. Our research began by collecting imagery of picture perfect gardens and the creatures that lie within them. These were then used to start drawing and painting interesting forms and surfaces.

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From the variety of motifs drawn, a selection of watercolour elements were chosen to develop further for the range, with detail rich designs being an area of focus. We wanted to create a range of prints where the designs could work on their own as well as complement each other when used together. By choosing the unifying feature of watercolour motifs across the range we knew we could be experimental with colour and still create a balanced and harmonious collection.

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The Wildflower Collection plays with primary colours throughout the designs, with warm and cool variations of reds, yellows and blues being seen throughout. This balancing of undertones and vibrant colours results in a fun range of designs perfect for those who love to make a statement by mixing and matching bold prints together. We’ve included some reference imagery below that show not only designs comparable to those in this collection, but also those that celebrate the art of clashing prints.

Wildflower_Inspiration_1image via Pinterest

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The Wildflower Collection is full of dramatic colours, textural hand-drawn elements and motifs that feel both ‘naughty and nice’. Whilst ‘Viper Sun’ and ‘Tea Party’ are best suited for fashion rather than homewares, ‘Eclipse’ and ‘Zephyr’ can definitely work well for both. We’d love to know what sort of applications you think these designs would be perfect for – so get in touch! Designs are available in our Fabric Shop now.

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Snippets: Chats With Creatives, Textile Designer Molly Fitzpatrick– Series 3, Snippet 2

Snippets. Chats with Creatives

Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes print designers tick.

This series we are focusing on textile designers as our creatives to get into the nitty gritty of the thing we love the most, textiles and surface design! We have asked a different set of questions relative to this and as always we hope to inspire others by sharing snippets of these creative stories.

Today we are chatting to Molly Fitzpatrick, a USA based textile designer who has designed for a wide variety of clients and products including major airlines, home furnishings, and baby accessories. She also works as a textile design consultant assisting with manufacturing and production needs as well as being the Founder and Creative Director of DittoHouse – modern, bold textiles for the happy modern house.

Molly_fitzpatrick_digitalfabrics_textiledesign_surfacedesign_fabricprinting_12

Molly_fitzpatrick_digitalfabrics_textiledesign_surfacedesign_fabricprinting_9Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

My name is Molly and I own DittoHouse, a textile and surface design company based in Cleveland, Ohio, USA. My company got its start when we welcomed an adorable baby boy into our family four (almost five!) years ago. I quickly learned that comfy cozy blankets are an essential part of every happy house; blankets for the baby to play on, for our visitors to snuggle under, to throw an impromptu picnic in the back yard! Not only is it essential that our blankets be so cozy, but they must look at home in our happy modern house.

Where do you call home and what is your favourite thing about where you live?

My hometown is Cleveland, Ohio. I live with my husband and kids in our bungalow that we’ve redesigned together. We made the inside open and bright, with clean and modern lines. Will (my husband) has done all the work himself! My favourite part is my office/studio space, which is on the second floor. He created a walkway with a balcony to make it into a loft. It’s got lots of fun design details to facilitate creativity (built-in bulletin boards, lots of storage space, and a fun hiding spot for our kids to play in, too).

Molly_fitzpatrick_digitalfabrics_textiledesign_surfacedesign_fabricprinting_3Molly_fitzpatrick_digitalfabrics_textiledesign_surfacedesign_fabricprinting_2What 3 words best describe your creative style.
Rhythm, bold, colourful

Tell us a bit about what kind of studio, space or practice you run? Do you sell online or license your prints, do you do commissions or lots of freelance and what do you like doing the most?

I have three facets to my business: I work as a textile design consultant where I give creative direction to manufacturers on their textile products, I license my textile designs to companies, like CB2, and I have a product line of home textiles called DittoHouse.

Molly_fitzpatrick_digitalfabrics_textiledesign_surfacedesign_fabricprinting_8Molly_fitzpatrick_digitalfabrics_textiledesign_surfacedesign_fabricprinting_7Tell us about how you get your creative juices flowing, what is your process? Do you have a source of inspiration you want to share with us?

I love looking at my favorite textile designers and optical artists of the ’50s and ’60s for inspiration. Anni Albers and Gunta Stolz are two of my favorite textile designers. I love the optical art of Julian Stanczak and Richard Anuszkiewicz.

When designing a new collection or set of work what is your process and how long might you spend on this?

I like to work late at night when my kids are asleep – distraction free! When I’m working on a new collection, I usually focus on a specific idea that I want to put energy and love into, and something I feel is important to share with my audience. My most recent collection is inspired by one of my heroes, Malala Yousafzai, and her calling to empower girls through education. I hope to illustrate hope, power and light through my current designs.

Molly_fitzpatrick_digitalfabrics_textiledesign_surfacedesign_fabricprinting_13 Molly_fitzpatrick_digitalfabrics_textiledesign_surfacedesign_fabricprinting_1What has been your proudest creative business achievement to date?

Generally speaking, I’m so proud that I am able to do the work I love to do, and am able to support my family with that work. Specifically, I still get really excited every time I see my designs in publications!

What advice would you give an aspiring textile designer in today’s challenging and competitive environment? Are there any resources you would recommend or websites that you couldn’t live without?

Do things you love! Give yourself challenges to keep yourself creating, and making new designs as often as possible (daily or even more). Make the things you wish someone else would make – fill the space and the need for things that only you can create, with your own special vision!

What would your dream creative project or collaboration look like? Tell us about why you would love to collaborate with them and what you find inspiring about their work.

I would looooooooove to create designs for Ikea! I really respect that Ikea has a intentional sustainability component to their company mission, and they are a retailer that I use and enjoy in my own home.

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Molly_fitzpatrick_digitalfabrics_textiledesign_surfacedesign_fabricprinting_15You can follow what Molly is upto: Dittohouse Website, Molly Fitzpatrick Studio Website, Dittohouse Instagram, Molly Fitzpatrick Studio Instagram.

Snippets: Chats With Creatives, Textile Designer Beck Ng – Series 3, Snippet 1

Snippets. Chats with Creatives.

Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes print designers tick.

This series we are focusing on textile designers as our creatives to get into the nitty gritty of the thing we love the most, textiles and surface design! We have asked a different set of questions relative to this and as always we hope to inspire others by sharing snippets of these creative stories.

Today we are chatting to Beck Ng from Fabric Drawer, a Melbourne based surface designer and maker who has a passion for pattern! She creates prints often inspired by nature and the things she has seen and done throughout her life, these are available for license or purchase. She also makes things from her printed fabrics and sells them at markets and online here

We love her style, whimsical and folk like florals that look great on our favourite thing, fabric! Her work has been featured in lots of awesome places including the Print and Pattern website, the latest Flow Calendar and she is currently a finalist in the Frankie Good Stuff Awards so you can vote for her here!

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_4Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

I’m a designer, maker, mum and pattern lover from Melbourne. My creative journey started in graphic design, but took a side step into patterns when I started a textiles course. I created the label Fabric Drawer (in 2012) to showcase my love of patterns, for licensing and also for use on my own range of products. I started out designing patterns and didn’t begin making my own products until a few years later.

Having my own business allows me to create my own style of work and turn it into a product that people can purchase and take home (or gift!). So far, I make each and every product myself and have been committed to sourcing materials locally where possible. I also enjoy the process of licensing my work, which means I work with clients to have my designs on their products. I really enjoy being involved in all facets off my creative business; it’s a never ending learning process!

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_11Where do you call home and what is your favourite thing about where you live?

I live in Melbourne, close to the city and I enjoy the convenience of being able to walk, bike or tram to most places.

What 3 words best describe your creative style.

Inspired by nature

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_9Tell us a bit about what kind of studio, space or practice you run? Do you sell online or license your prints, do you do commissions or lots of freelance and what do you like doing the most?

My creative business does a little bit of everything. I license my designs, make products from my work and sell at markets around Melbourne.

I started out in art licensing through an art agent in America. They represented me for almost 3 years and I was fortunate to have my work sold/licensed on products such as greeting cards, party ware, gift bags and wall art. I have learned a lot about the art licensing industry and am finding it an area I’d like to get more and more into. It’s still a big learning curve for me and it’s certainly challenging finding my own licensing opportunities without an agent.

Outside of the licensing, I have made my own collection of products from my patterns. I’ve been doing this for about three years now, starting out very small by sewing a few products and selling them at markets. Initially I didn’t sell very much, but as I kept going, I started to sell a bit more at each market and have now been able to be part of some of the larger design markets in Melbourne. I sew everything myself, which is a very time consuming process, but has been the best way to make small quantities and keep things local for now.

I find licensing and making products both a rewarding process and I think that having my own range of products has helped the licensing side of the business.

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_10Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_5Tell us about your creative space, what are your tips for keeping a creative studio space organised? What would your dream space look like?

To be honest I don’t have much of a creative space. I have seen pictures of other creative studios, and I love the idea of a light filled space, with your computer on bare desk and pieces of your work and work that inspires you decorated around the wall and studio. In reality, I work in my bedroom, lounge room, dining room (I have a laptop) and small nook in a room (for sewing). It’s not very glamorous, but I guess I wanted to share that so people realise you don’t need the perfect set-up to get started and be creative. Sometimes constraints are needed so you can focus on creating. That said, I wouldn’t mind the type of studio space I described above!

When designing a new surface design collection or set of work what is your process and how long might you spend on this?

I keep it pretty simple and start out my patterns by drawing on regular plain white paper with a pen or pencil. It’s good to have a bit of a story or theme in mind, but I don’t always start that way. When I feel like I have sketched up enough motifs, I photograph them and bring them into my computer to start tracing them in Illustrator. I love using Illustrator because of the flexibility it allows to scale and change colours. From there I start working on the hero print, then build out the secondary and simple coordinates. I try to have a minimum of 5 patterns per collection. I have been known to put together a collection within a couple of weeks when I’m under a bit of a deadline, but it could take a month or months if I take my time.

Which part of the creative process is your favourite and why?

I really enjoy the process of piecing a surface pattern together. It’s feels a bit like a jigsaw puzzle; fitting each motif into the right space and then working on the right colour palette.

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_3What would you say is the biggest challenge when running your own creative business, what is your favourite and least favourite part?

Time! There is never enough time. I don’t work on my business full-time and never have. I have a part-time job as a graphic designer, sometimes I freelance too and have two young girls to look after. Usually I would have to work on my creative stuff when the kids are in bed, or if I have any small snippets of time throughout the day. I would love to focus on my creative business more, but the reality is I still need some bread and butter income.

My favourite thing about having my own business is that I can create whatever I like. As a graphic designer, you’re bound by what the client wants, so having my own work gives me the freedom to express myself creatively.

My least favourite part is social media. I feel like it’s a bit of a time suck, and am spending more time on it then I’d like. I do try to post regularly to share my work (because opportunities can come out of social media) and build my brand, but I kinda wish I didn’t have to.

What advice would you give an aspiring textile designer in today’s challenging and competitive environment? Are there any resources you would recommend or websites that you couldn’t live without?

I feel like being a creative is a bit of a labour of love, so you need to be passionate about what you do, because it’s not a huge money maker for most. Persistence and consistency is important. Keep creating consistently and by the end of the year you’ll have a good body of work. With licensing and collaborations, it can be a disheartening process, because it’s not that easy to sell or license your work, especially when you are starting out. Often you’ll contact companies and they don’t even respond! But keep persisting and asking around, while continuing to build up a stronger folio of work and through this hard work, things can start to happen.

Facebook groups can be immensely helpful connecting with other surface designers. I’m in a few surface pattern / licensing groups and it’s great way to get some advice. I’m part of a meet-up group of other designers who are specifically interested in licensing their art. Skillshare is a great resource for doing some short courses at a reasonable price. I did the Make It In Design Module 3 course, and I felt that was helpful to get me started. There are quite a few online courses, but they can be costly. I’d probably recommend starting with free or low cost options first and see where that takes you, before investing in an expensive course.

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Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_2What projects or collaborations from last year stuck out, good or bad and what is coming up over this year that you would like to plug!

I loved being involved in some of the bigger design markets, such as Markit, Finders Keepers and Makers and Shakers market last year. It’s great to be amongst other creatives and interact with customers directly, even though I’m quite an introverted person. It’s a lot of work though, preparing for markets when you make everything yourself, so I haven’t planned any markets for this year so far.

I also really enjoyed working with Apiary Made on their range of beeswax wrap designs. It’s been great to work with a local business whose values sustainability and ethically made products. I have collaborated with another couple of brands, but I will share the details when the product comes out as I’m not sure when this will be happening. Licensing can be a bit of a tough road, but I’m hoping I get to work with more clients in the future.

Where would you like to see your work featured?

I would love to have my own range of fabric one day. I love the idea of seeing what people would make with my own fabric.

Fabric_drawer_digitalfabrics_textile_design_surfacedesign_fabricprinting_8 You can find out what Beck from Fabric Drawer is upto: Website, Facebook, Instagram

Textile Collection Native Whimsy

The end of year break is almost upon us! It’s a time that feels undeniably Australian for many of us, with road trips to the beach, seafood on Christmas Day and the annoying song of a mosquito to keep you up at night. We let this drive our creativity for our latest textile range, and have produced a range of prints inspired by the uniqueness of Australian flora and fauna. We’re excited to introduce our last range of prints for 2018, our Native Whimsy Collection.

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Sprinkled Gumnut

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We feel like the magic of Christmas invited our inner child to take control of our approach to this range as were drawn to naïve, rounded forms, reminiscent of the images found in children’s books. This sweet illustrative style gave a soft finish to typically jagged plants and bushy animals.

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Ruffled Feathers

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Ruffled Feathers

The elements which feature in the Native Whimsy Designs were first drawn with pencil before being brought to life with watercolour paints. The inky textures of watercolours suited the sweet drawing style we has embraced. The hand-painted nature of the designs provides textural balance for otherwise simple motifs.

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Sprinkled Gumnut

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Sprinkled Gumnut

Native Whimsy pairs big bold colours, such as hot pink and emerald green with plenty of white negative space and earthy neutrals. The result is a set of prints which makes wearing colour, or introducing statement hues into the home, a breeze.

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Eucalyptus

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Eucalyptus

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The Native Whimsy Collection is a celebration of the wildlife that doesn’t make the regular ‘animal print’ or ‘floral print’ cut. We’d love to know what you think of these designs and how you think they would best be used so get in touch! Prints are available in our Fabric Shop now.

Snippets: Chats With Creatives, You Are Brave – Series 2, Snippet 7

Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today we are chatting to Michelle from You are Brave, a textile brand that creates hand printed apparel, tableware and interior decor pieces inspired by nature in all it’s glorious forms. Her work has earthy tones and emulates a relaxed Australian vibe. She worked as a commercial textile graphic designer for years before stepping out on her own, inspired by the words of her Aunt Mabel ”You are Brave” her products are hand printed and made locally, an important part of the brands ethos.

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Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

YOU ARE BRAVE textiles is known for it’s hand screen printed fabrics (although I’ve also produced digital prints in the past). I think my style of print design is simple, relaxed + has a coastal and tropical Australian feel.

My prints tend to focus on single aspects of natural forms. I’m trying to isolate “the one thing” or essence of natural things that can seem complex + mind blowing at the outset. This is how I gather my inspiration + it becomes like a meditation for me.

Uplifting everyday practicalities is also central to the ethos at YOU ARE BRAVE as are the benefits of natural + sustainable fibres … the offering is of printed meterage, hand made interior décor and most recently, women’s apparel which is all locally produced.

My leap of faith into YOU ARE BRAVE textiles came in 2014 when I left a long career in commercial textile design. It was a brave move at the time. But I knew I had to do something more meaningful with my creative energy + my time on earth.

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You are brave image 5Where do you call home?

Sydney’s Inner West is now firmly my home although I grew up in & still have close family ties in Cape Town, South Africa.

What 3 words best describe your creative style.

Relaxed. Natural. Australian

What would your dream creative project look like? Who or what is your dream project, client or job? Tell us about why you would love to collaborate with them and what you find inspiring about their work.
I love travelling. And there’s something about the tropics that not only appeals to me but more than that, tropical places make me feel alive. So I would love to work with a boutique resort on updating or designing their textile furnishings.

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What would you say is the biggest challenge when working for yourself ?

As a person with many ideas + interests,  I would say staying focused + motivated has been my biggest challenge. I think being creatively self employed requires not only a commitment to yourself but a large amount of self belief. These are things that constantly ebb + flow for me so it’s something I’m always working on.

What/who inspired you to take the leap in to your creative venture, how did you get started?

My Great Aunt Mabel has always been inspirational to me but as most people who ask about the origin of my label’s name know, she was also the reason why YOU ARE BRAVE has it’s name. The story behind it is posted on my website but in a nutshell, my Aunty Mabel believed in me when I didn’t, she showed me that with a little self confidence, I could do anything.

Tell us about how you get your creative juices flowing, what is your process?

Two things here … I respond to being immersed in nature. Line, colour, pattern, shapes + smells in nature are powerful stimuli both visually + spiritually.

But I’ve recently learned that I respond creatively when I take on a big challenge, see it through + do a good job of it. It energises me + it seems to provide more motivation to explore future endeavours.

You are brave image 9What projects or collaborations from last year stuck out, good or bad and what is coming up this year that you would like to plug!

I worked in fashion for a long time but after 14 years in the industry, I felt I needed to work with my hands again + produce things that were meaningful as well as beautiful, so I returned to my roots in interior decor when I started YOU ARE BRAVE in 2014. Recently I’ve produced some prints that were just calling out to be made into apparel, so I guess I’ve come full circle. I now offer printed meterage for all those talented makers out there as well as decor + a small range of apparel.

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You are brave image 1You can follow what Michelle from You are Brave is upto Website, Instagram, Facebook.

Snippets: Chats With Creatives, Carmen Hui Illustration – Series 2, Snippet 6

Snippets’. Chats with Creatives. We are back with series two! Here at Digital Fabrics we love everything print, pattern and colour and we love to know what makes designers tick. This second series is all about asking some fun and different questions and learning about the inspirations and ideas behind the artist and their work. We hope to inspire others by sharing snippets of these creative stories. We gave the artists and designers featured a varied and different set from series one list of questions to choose from so we will learn something new from everyone involved, should be fun!

Today on snippets we are talking to Carmen Hui from Carmen Hui Illustrations, her drawings are detailed with a playful and fun Australiana theme and often feature botanicals and animals. Each drawing is a labour of love using layers of coloured pencil strokes and her style is unique and very distinguishable. Her designs can be seen across a variety of mediums including paper, jewellery, textiles and ceramics to name just a few and she also teaches workshops so she has lots of advice and knowledge to share with us!

Honey-Im-Home-03Tell us a bit about yourself, your brand/label name what your creative practice is, how and when you began:

Hello, my name is Carmen and I am an illustrator focusing on animal and botanical pencil drawings. I started Carmen Hui Art & Illustration about 4 years ago after wanting a sea change from my job as a designer. I didn’t have a set plan when I started my business, I just participated in a few group art shows, a couple of local markets and then opened an online Etsy shop. It was a slow process but each little step gave me the confidence to keep going. Nowadays, my days are split between running my online shop, doing commissioned works, teaching drawing classes and attending design markets.

Profile Picture_Carmen_HuiWhere do you call home?

I live in sunny Marrickville with my partner Mat and my cat Miso.

What 3 words best describe your creative style.

Delicate, emotive and Australiana

What does a typical creative day look like for you? How do you stay on plan and organised?

Everyday is different and consists of juggling many hats. I start the week by prioritising what’s important and allocating time in the week to complete each task. I usually start the day by doing the less fun stuff such as admin, accounts and packaging orders. Then I will do more involved work such as planning and commissioned work.

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What would your dream creative project look like? Who or what is your dream project, client or job? Tell us about why you would love to collaborate with them and what you find inspiring about their work.

I am in love with surface design at the moment and would love to see my designs on clothing and accessories. This is something that I have started dabbling in, but would love to collaborate with an experienced clothing brand and adapt my drawings into a small range of clothing.

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What would you say is the biggest challenge when working for yourself ?

Being kind to oneself. Being your own boss can have many advantages and disadvantages. You are constantly thinking about your business and what more you could be doing, It is important to give yourself a break every once in a while and be happy with what you’ve achieved. I burnt out really quickly after the first couple of years working for myself, so this year I’m trying to slow down a little. It’s not easy, but I think I’m getting there.

What’s the best thing about being in the creative industry in Australia today? And on the other hand, what do you find most frustrating?

I think right now is the best time to be in the creative industry in Australia. People have a deeper appreciation of craft and great designs and are very supportive in helping small businesses to grow and develop. The growth of social media is also extremely helpful as it helps us reach people far and wide, something that is near impossible in the past unless you have a large marketing budget.

Brucey-the-Cocatoo-02What projects or collaborations from last year stuck out, good or bad and what is coming up this year that you would like to plug!

The project I’m most proud of this year is my Everyday Bag designs. This was a passion project of mine and am so happy that it came to fruition. I’m hoping to slowly build on this and release more designs in the new year. In terms of collaborations, I have an illustrated plant pot design with Plernters, a range of Christmas cards and accessories that are about to be launched with La La Land, as well as some soon to be available wallpaper designs with Milton & King which I’m super excited about.

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Budgie-Pin-Pal-03You can follow what Carmen is upto: Website, Instagram, Facebook.