Being in the fabrics manufacturing industry, we are lucky to work closely with some incredible indie designers and brands. Not only do they design beautiful collections, but are closely aligned with our sustainability values as well. Being ‘indie’ categorises independent designers, artists, and craftspeople who design and make a wide array of products − without being part of large, industrialised businesses. We’ve rounded up some of our favourite Australian indie designers worth knowing about.
Tara Whalley Australian Fashion Designer
Tara Whalley an Australian designer with a heavy focus on bold prints (the way to our heart!) In 2020 Australian designer Tara Whalley was invited to premiere her fashion collection at New York Fashion Week, and in 2021 she stole the runway show again at Paris Fashion Week. Tara established her self-titled fashion brand in 2015, after returning to Australia after a year of working with war-affected Mayan weavers. It was this time in Guatemala that formed Tara’s painting practice- translating experience into artwork for fabric print and a clear direction for the basis of her fashion signature style. Her collections are made in Melbourne with natural fibres, digitally printed to reduce environmental impact and utilise offcuts to minimise waste. Her designs are available in sizes XS to 10XLovely and feature Tara’s hand painted artwork.
Deadly Denim Australian fashion brand
Deadly Denim is a beloved customer of Digital Fabrics. Sustainability is at the heart of their brand; a natural fit with our ethos and connection to caring for country. Deadly Denim was founded in 2018 by Rebecca Rickard, a Ballardong, Whadjuk woman from the Nyungar nation living and working on country Perth W.A.
It all begins with recycled denim from local Boorloo (Perth, Western Australia) op shops. Then, a Deadly Denim artist creates a unique design that is sent to us at Digital Fabrics to be printed. The artwork is worked into the denim to create a unique Deadly Denim garments.
Frida Las Vegas Photographer Eamon Donnelly
Where to begin with fashion icon Frida Las Vegas. Designer Stavroula is a customer of Digital Fabrics, she is a talented illustrator who is fascinated by Australian icons and infuses that with her Greek background. Her iconic haute kitsch label Frida Las Vegas has been worn by incredible personalities such as Katy Perry, Sam Smith and Kate Miller-Heidke as well as her affectionately dubbed ‘Glamazons’ around the world.
Variety Hour Australian fashion brand
Variety Hour is a Melbourne based design studio started by textile designer Cassie Byrnes in 2016. At its core they remain a textile focused studio, exploring the technicalities and craft of print design and using Digital Fabrics products as the canvas. All their prints are hand painted by Cassie using gouache, inks and markers which are then digitised and adapted into artworks, homewares and clothing designed with flattering shapes in mind, focusing on the stunning prints.
At Digital Fabrics, we love supporting Australian designers in their quest for a more sustainable world of fashion, and of course bold prints that are to die for. Custom printing designs onto our fabric ensures an angle of individuality, and less harm to the planet with our low minimum order requirements. We can’t wait to see what you’ll design!
